Digital Marketing Specialist (Meta Ads)

buscojobs España; Lyon; À distance; EUR 40 000 - 60 000; Plein temps

Résumé du poste

A dynamic consulting firm is seeking a Digital Marketing Specialist to join their remote team. This role involves planning and executing digital campaigns, designing ad creatives, and analyzing performance metrics. Ideal candidates are experienced marketers passionate about healthcare and social impact, with strong analytical skills and proficiency in key digital tools.

Qualifications

• 3+ years of experience in digital marketing, ideally in B2B and B2C.
• Proficient in Meta Ads Manager and digital marketing tools.
• Self-starter comfortable with remote work.

Responsabilités

• Plan, execute, and optimize digital campaigns across Meta Ads.
• Oversee SEO and keyword strategy.
• Monitor and analyze campaign performance.

Connaissances

Digital Marketing

Analytical mindset

SEO

Content Creation

Email Marketing

Outils

Meta Ads Manager

Zapier

Description du poste

We are a purpose-driven company that provides management consulting and business services to healthcare organizations. Our mission is to support healthcare organisations in building thriving, sustainable practices while improving access to healthcare in communities that need it most.

About the Role

We’re looking for a Digital Marketing Specialist to join our growing remote team on a freelance basis. This role is ideal for someone who is hands-on, data-savvy, and passionate about using digital channels to deliver real-world impact.

Responsibilities

• Plan, execute, and optimize digital campaigns across Meta Ads (Facebook / Instagram)
• Design and build ad creatives : static visuals, carousels, reels, videos, and motion graphics
• Oversee SEO and keyword strategy to improve website visibility
• Create or coordinate content for emails, blogs, landing pages, and social media
• Monitor and analyse campaign performance (CTR, CPC, ROAS, conversions)
• Manage email marketing platforms and automation workflows (Zapier, etc)
• Prepare performance reports and provide actionable insights

What We’re Looking For

• 3+ years of experience in digital marketing, ideally in B2B and B2C environments
• Proficient in Meta Ads Manager and other digital marketing tools
• Proficient in automation tools such as Zapier
• Analytical mindset with ability to interpret data and adjust strategies accordingly
• Self-starter comfortable with remote work, deadlines, and autonomy
• Passion for healthcare, social impact, or mission-driven work