Digital Marketing Manager (33698)

ASSA ABLOY Global Solutions; Paris; Sur place; EUR 50 000 - 80 000; Plein temps

Résumé du poste

ASSA ABLOY Global Solutions is seeking a Digital Marketing Manager to drive marketing initiatives in a fast-paced environment. The ideal candidate will have extensive B2B marketing experience, focusing on demand generation and integrated marketing strategies. Join our dynamic team to help shape the future of identification technologies, where your expertise will contribute to our success in delivering trusted identities securely and innovatively.

Prestations

Flexible work environment

Opportunities for professional development and training

Qualifications

• Minimum 7 years’ experience in B2B marketing communications.
• Proven record of supporting sales to meet revenue targets.
• History of budget management and campaign success.

Responsabilités

• Building and executing marketing plans and campaigns.
• Developing demand creation programs to drive leads.
• Collaborating on product positioning and messaging.

Connaissances

Communication

Leadership

Strategic thinking

Creativity

Analytical skills

Formation

BA/BS degree in marketing or communications

Outils

CRM (SF.com)

Marketing automation (Marketo)

Web content management

Analytics tools (Tableau, ZoomInfo)

Description du poste

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An Amazing Career Opportunity fora Digital Marketing Manager!!

Job ID:33698

This is an exciting, fast-paced position with the opportunity to work on the full breadth of marketing activities at one time. A self-starter with strong leadership experience, marketing communications and integrated digital marketing experience, and technology B2B marketing experience would be ideally suited to this position.

Who are we?

HID Global powers the trusted identities of the world’s people, places, and things, allowing people to transact safely, work productively and travel freely.

HID’s Identification Technologies Department:

IDT is creating trusted identities for IoT applications through Smart Components and Enabling Services.

HID’s Identification Technologies powers the trusted identities of the world’s people, places and things through smart components and cloud services. We make it possible for people and organizations to transact safely, work productively, and travel freely. Our contactless identification and sensing (RFID, NFC, and BLE) components and solution enabling technologies address the dynamic requirements across multiple industries to wirelessly connect, identify, collect and manage data quickly and accurately across virtually any IoT application.

As ourDigital Marketing Manager, you’ll support HID’s successby:

• Building and executing rolling annual and quarterly country/region segment marketing plans and campaigns within the Corporate Framework (brand, reputation, demand creation, sales enablement, and market intelligence), aligning with corporate segment marketing plans, sales goals, digital transformation initiatives and annual budgets
• Developing and executing measurable demand creation programs that drive leads and revenue through direct and indirect sales teams.
• Collaborating with global/regional and central resources in the strategic development of segment campaigns, PR, social media, HID product literature, event displays, product positioning, value proposition messaging and digital marketing programs worldwide.
• Working with Web resources to ensure that inbound traffic can be converted into known leads through a best-in-class Web experience
• Collaborating with Demand Generation and Automation teams to build, execute, track, measure and report KPIs on all campaigns from email/database marketing to paid digital and third-party campaigns.
• Identifying enablement gaps through ongoing analysis and business review sessions with key stakeholders; accountable for creating, upholding and improving the readiness & marketing enablement process.
• Localizing/customizing contents for new product introduction deliverables based on developed positioning and messaging.
• Localizing/customizing vertical value proposition for products and solutions and campaigns.

What we will love about your background:

• Ability to communicate effectively and fluently in English language verbally and in writing.
• Ability to read and interpret technical journals, specifications, international technical standards, etc.
• Proficient in MS Office applications, such as Word, Excel, PowerPoint, etc.
• Familiar with operating systems, such as Windows, etc.

YourExperienceand Education include:

• BA/BS degree in marketing, communications or related area
• Minimum 7 years’ experience in B2B marketing communications / demand generation / integrated marketing, background in technology, RFID or equivalent industry is a plus. CRM (SF.com), Marketing automation (Marketo), Web content management, analytics and business intelligence (Tableau, ZoomInfo - reporting and analysis tools)
• Proven record of supporting sales to meet or exceed pipeline and revenue targets
• Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
• Demonstrated strong listening, information gathering and empathy skills for uncovering and defining deliverables, needs and outcomes
• Campaign-focused, responsive, creative, strategic, proactive, and hands on, with the ability to work with all levels of management in a fast-paced environment
• Experience creating and implementing proven successful demand creation, lead nurturing and pipeline acceleration programs
• Team player with cross-functional project leadership skills
• Demonstrated skills in positioning and differentiating products and services
• Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements
• History of budget management
• Ability to travel as required

Who you are as a Team Member:

• Exceptional communication skills, both written and verbal.
• Willingness to ‘roll upsleeves’and dive deep into tactical work when necessary.
• Good interpersonal skills, willingness to learn and continue to grow professionally.
• Strong team player and ability to work well with others.

Why apply?

• Empowerment:You’ll work as part of a global team in a flexible work environment, learning and enhancing your expertise.
• Innovation:You embrace challenges and want to drive ambitious change.
• Integrity:You are results-orientated, reliable, and straightforward and value being treated accordingly.

HID is an Equal Opportunity/Affirmative Action Employer – Minority/Female/Disability/Veteran/Gender Identity/Sexual Orientation.

We make it easier for people to get where they want to go!
On an average day, think of how many times you tap, twist, tag, push or swipe to get access, find information, connect with others or track something. HID technology is behind billions of interactions, in more than 100 countries. We help you create a verified, trusted identity that can get you where you need to go – without having to think about it.

When you join our HID team, you’ll also be part of the ASSA ABLOY Group, the global leader in access solutions. You’ll have 61,000 colleagues in more than 70 different countries. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally. As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.