Digital Marketing Director

EF Education First; Paris; Sur place; EUR 70 000 - 100 000; Plein temps

Résumé du poste

A leading company in language education is seeking a Digital Marketing Director for their Paris office. This role involves leading a dynamic team to develop innovative marketing strategies aimed at connecting with global learners and enhancing brand awareness. The ideal candidate will possess extensive experience in digital marketing, proven leadership capabilities, and fluency in both French and English.

Prestations

Opportunities to travel internationally

Discounts on EF programs

Tuition Reimbursement for continued Education

Qualifications

• 5-10 years of experience in digital and offline marketing.
• Minimum 5 years leading a team.
• Proven ability to lead multi-channel marketing strategies.

Responsabilités

• Drive a high-performing marketing team with a focus on strategy.
• Manage campaigns across digital, SEO/SEM, and social media channels.
• Define and execute a full-funnel marketing strategy.

Connaissances

Leadership

Data-driven

Creativity

Digital Marketing

Analytical Mindset

Description du poste

Digital Marketing Director Paris Office At EF Language Abroad, we believe that the world is better when people try to understand one another. Since 1965, we've helped millions of students discover new places, embrace diverse cultures, and gain fresh perspectives.We offer immersive short-term and long-term language courses and programs across different languages in the countries where they’re spoken. Together, our global staff help students from around the world develop the language skills they need to achieve their dreams.Are you ready for a dynamic role in a truly international environment?Are you passionate about digital marketing and strongly goal-oriented? As the Head of Marketing you will be at the heart of our mission to connect with more learners, working in a dynamic atmosphere while shaping our digital future. In this role, you will have the opportunity to :

• Unleash your creativity

The everyday working language in our Paris office is French, however, this role requires excellent command of the English language as well to communicate with Global Leaders and Stakeholders. Full fluency (speaking, reading, writing) in both languages is required. Please submit your CV in English. CVs in French will not be considered. Your key responsibilities will include : You will drive a high-performing marketing team and own the marketing strategy, balancing performance marketing, brand storytelling, and offline activation to drive demand and revenue growth.

• Manage a team of 10+ marketers, fostering a culture of growth, creativity, performance, and data-driven decision-making
• Develop and execute innovative digital strategies to enhance brand awareness and engage our audience in new ways.
• Manage paid campaigns, SEO / SEM, email marketing, and social media to turn traffic into leads and followers into brand ambassadors.
• Work closely with product, sales, and global marketing teams to align your vision with our objectives.
• Use data to measure performance, refine strategies, and exceed expectations.
• Ensure our content and messaging resonate with the local audience while maintaining the brand’s global identity.
• Oversee marketing budgets, ensuring optimal allocation of resources.
• Collaborate with agencies, media, and influencers to expand our reach.
• Stay ahead of market trends, customer feedback, and competitor actions.
• Organize events, webinars, and sponsorships to bring the EF brand to life.
• Define and execute a full-funnel marketing strategy that combines performance marketing, brand building, and offline activations to drive business growth.
• Own the lead generation and customer acquisition strategy, ensuring an optimal marketing mix across paid digital, organic, brand, and partnerships.

What we are looking for :

• 5-10 years of experience in marketing, both digital and offline
• Minimum 5 years of experience leading a team
• Passionate about marketing and cutting-edge concepts in digital marketing
• Data-driven and results-oriented – you love both spreadsheets and creative ideas
• A natural leader, you are comfortable in a dynamic and collaborative environment
• Experienced in creating engaging campaigns and generating leads
• Strong understanding of the French digital market
• Proven ability to lead multi-channel marketing strategies (performance, content, CRM, social, offline, and brand activations).
• Strong analytical mindset, able to connect marketing activities to lead generation and revenue impact.
• Experience in high-growth, competitive industries (e.g., travel, education, consumer services).
• Deep understanding of the French media landscape, including digital, influencer marketing, and traditional media.
• Fully fluent in French, used daily in the office
• Fully Fluent in English, required for global meetings

What EF offers :

• Work in the heart of Paris
• Opportunities to travel internationally
• Discounts on EF programs for Staff and Staff Friends and Family
• Free use of EF Hello : a premium Language Learning App
• Tuition Reimbursement for continued Education
• Be part of a mission-driven company that transforms lives through education
• Team events, kick-offs, and Holiday Parties

At EF Language Abroad we are dedicated to our mission of opening the world through education, harnessing the power of language learning to deepen the connection between people across the globe. Ready to open the world through education? Apply now!