Digital Marketing Director

EF Education First Gruppe; Paris; Sur place; EUR 70 000 - 100 000; Plein temps

Résumé du poste

EF Education First is seeking a strategic Head of Marketing to lead a dynamic team in Paris. This role involves balancing performance and brand storytelling across various marketing channels. Candidates should have a proven ability in digital and offline marketing, with a deep understanding of the French market. The ideal candidate is a natural leader, fluent in both French and English, ready to transform lives through education.

Prestations

Opportunities to travel internationally

Discounts on EF programs for Staff and Staff Friends and Family

Tuition Reimbursement for continued Education

Team events, kick-offs, and Holiday Parties

Qualifications

• 5-10 years of experience in marketing, digital and offline.
• Proven ability to lead multi-channel marketing strategies.
• Fully Fluent in French and English.

Responsabilités

• Drive a high-performing marketing team and own the marketing strategy.
• Manage paid campaigns, SEO/SEM, email marketing, and social media.
• Define and execute a full-funnel marketing strategy.

Connaissances

Data-driven decision-making

Creativity

Leadership

Analytical mindset

Description du poste

At EF Language Abroad, we believe that the world is better when people try to understand one another. Since 1965, we've helped millions of students discover new places, embrace diverse cultures, and gain fresh perspectives.

We offer immersive short-term and long-term language courses and programs across different languages in the countries where they’re spoken. Together, our global staff help students from around the world develop the language skills they need to achieve their dreams.

Are you ready for a dynamic role in a truly international environment? Are you passionate about digital marketing and strongly goal-oriented?

As the Head of Marketing, you will be at the heart of our mission to connect with more learners, working in a dynamic atmosphere while shaping our digital future.

In this role, you will have the opportunity to:

• Unleash your creativity

The everyday working language in our Paris office is French; however, this role requires excellent command of the English language as well to communicate with Global Leaders and Stakeholders. Full fluency (speaking, reading, writing) in both languages is required. Please submit your CV in English. CVs in French will not be considered.

Your key responsibilities will include:

You will drive a high-performing marketing team and own the marketing strategy, balancing performance marketing, brand storytelling, and offline activation to drive demand and revenue growth.

• Manage a team of 10+ marketers, fostering a culture of growth, creativity, performance, and data-driven decision-making
• Develop and execute innovative digital strategies to enhance brand awareness and engage our audience in new ways.
• Manage paid campaigns, SEO/SEM, email marketing, and social media to turn traffic into leads and followers into brand ambassadors.
• Work closely with product, sales, and global marketing teams to align your vision with our objectives.
• Use data to measure performance, refine strategies, and exceed expectations.
• Ensure our content and messaging resonate with the local audience while maintaining the brand’s global identity.
• Oversee marketing budgets, ensuring optimal allocation of resources.
• Collaborate with agencies, media, and influencers to expand our reach.
• Stay ahead of market trends, customer feedback, and competitor actions.
• Organize events, webinars, and sponsorships to bring the EF brand to life.
• Define and execute a full-funnel marketing strategy that combines performance marketing, brand building, and offline activations to drive business growth.
• Own the lead generation and customer acquisition strategy, ensuring an optimal marketing mix across paid digital, organic, brand, and partnerships.

What we are looking for:

• 5-10 years of experience in marketing, both digital and offline
• Minimum 5 years of experience leading a team
• Passionate about marketing and cutting-edge concepts in digital marketing
• Data-driven and results-oriented – you love both spreadsheets and creative ideas
• A natural leader, comfortable in a dynamic and collaborative environment
• Experienced in creating engaging campaigns and generating leads
• Strong understanding of the French digital market
• Proven ability to lead multi-channel marketing strategies (performance, content, CRM, social, offline, and brand activations)
• Strong analytical mindset, connecting marketing activities to lead generation and revenue impact
• Experience in high-growth, competitive industries (e.g., travel, education, consumer services)
• Deep understanding of the French media landscape, including digital, influencer marketing, and traditional media
• Fully fluent in French, used daily in the office
• Fully Fluent in English, required for global meetings

What EF offers:

• Work in the heart of Paris
• Opportunities to travel internationally
• Discounts on EF programs for Staff and Staff Friends and Family
• Free use of EF Hello: a premium Language Learning App
• Tuition Reimbursement for continued Education
• Be part of a mission-driven company that transforms lives through education
• Team events, kick-offs, and Holiday Parties

At EF Language Abroad, we are dedicated to our mission of opening the world through education, harnessing the power of language learning to deepen the connection between people across the globe.

Ready to open the world through education? Apply now!

About EF Education First

Openness to the world and cultural understanding are key qualities for a successful journey. Since 1965, we have helped millions of learners travel, discover new cultures, and live unique experiences.

Our immersive educational programs—focused on languages, travel, cultural exchange, and academic learning—turn dreams into international opportunities.

By joining EF, you become part of a multicultural community active in over 50 countries, with hundreds of schools and offices worldwide. Our mission is to open the world through education. No matter your background or passions, we welcome you and hope you will share this vision with us.

EF is proud to be an equal-opportunity employer, committed to inclusion and belonging, regardless of origin, gender, age, religion, parental status, identity, or experience.

Founded in Sweden in 1965, EF has schools and offices around the world, with regional headquarters in Boston, London, São Paulo, Tokyo, Zurich, and more.

EF is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults. All positions are subject to criminal background and/or reference checks, as applicable.

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