Digital Marketing Apprentice

Ingenico Group; Suresnes; Sur place; EUR 40 000 - 60 000; Plein temps

Résumé du poste

Une entreprise innovante dans les solutions de paiement recherche un apprenti en marketing digital. Le candidat idéal gèrera les opérations du site web, optimisera les performances et soutiendra les campagnes de marketing. Avec une attention particulière aux détails et une approche analytique, ce rôle est essentiel pour renforcer la présence en ligne d'Ingenico.

Qualifications

• Expérience en gestion de site web centrée sur la génération de leads.
• Familiarité avec des outils SEO comme Google Analytics et Google Tag Manager.
• Capacité à gérer plusieurs tâches et à respecter les délais.

Responsabilités

• Gérer les opérations quotidiennes du site web et assurer une sécurité optimale.
• Mettre en œuvre des stratégies SEO sur page pour accroître la visibilité.
• Interpréter les analyses web pour guider les améliorations.

Connaissances

Gestion du site web

Optimisation SEO

Analyse

Capacité à travailler en équipe

Outils

Google Analytics

Google Tag Manager

Google Search Console

Description du poste

Ingenico is the global leader in payments acceptance solutions. As the trusted technology partner for merchants, banks, acquirers, ISVs, payment aggregators and fintech customers our world-class terminals, solutions and services enable the global ecosystem of payments acceptance. With 40 years of experience, innovation is integral to Ingenico’s approach and culture, inspiring our large and diverse community of experts who anticipate and help shape the evolution of commerce worldwide. At Ingenico, trust and sustainability are at the heart of everything we do.

Job Summary

We are seeking a seasoned, digitally savvy digital marketing apprentice to lead and optimize all aspects of website operations, with a focus on performance, user experience, and lead generation. This role requires a strategic thinker who can analyze the current website structure, enhance its functionality, and identify opportunities for improvement. The ideal candidate will possess strong technical expertise, a keen eye for detail, and the ability to collaborate across teams to align the website with organizational goals.

Key Responsibilities

Website Operations :

• Manage day-to-day website operations, including updates, monitoring performance, and ensuring site security.
• Maintain accurate and up-to-date product information on the website.
• Troubleshoot and respond promptly to website issues.

SEO Management :

• Implement on-page SEO strategies to boost organic search visibility.
• Collaborate with external vendors on ongoing optimization efforts.

Performance Optimization :

• Conduct regular performance, accessibility, and functionality audits.
• Identify opportunities for optimization in site architecture, SEO, and user flow.
• Develop strategies to grow subscriber base and improve web traffic metrics.

Digital Marketing Support :

• Collaborate with the digital marketing team to align the website with campaigns and strategies.
• Provide insights and structural improvements to enhance campaign effectiveness.

Web Analytics :

• Manage and interpret web analytics using tools like Google Analytics and Google Tag Manager.
• Monitor website performance metrics and create actionable insights to guide improvements.

Qualifications

• Experience : Website management experience, with a strong emphasis on lead generation and digital marketing.
• Familiarity with SEO tools like Google Analytics, Google Search Console, and Google Tag Manager.
• Project Management : Strong ability to manage multiple tasks, meet deadlines, and work collaboratively across teams.
• Analytical Mindset : Ability to conduct website audits and propose data-driven strategies for optimization.
• Attention to Detail : Exceptional problem-solving skills with an analytical approach.