Digital Content Manager

Parfums de Marly; Paris; Sur place; EUR 40 000 - 55 000; Plein temps

Résumé du poste

Parfums de Marly recherche un Digital Content Manager pour gérer la création de contenu numérique pour le e-commerce et CRM. Le candidat idéal devra posséder une solide expérience en production de contenu pour le secteur du luxe, être bilingue et connaître les tendances numériques actuelles. Ce poste offre l'opportunité de travailler sur des projets créatifs en collaboration avec des équipes internes et des partenaires externes.

Qualifications

• Plus de 5 ans d'expérience en production de contenu numérique, de préférence dans le luxe.
• Maîtrise du français et de l'anglais.
• Excellente connaissance des écosystèmes numériques et des performances de contenu.

Responsabilités

• Coordonner les besoins de contenu numérique de l'équipe.
• Développer des actifs créatifs pour e-commerce, CRM et médias numériques.
• Optimiser le budget de contenu.

Connaissances

Compétences organisationnelles

Orientation vers la performance

Proactivité

Créativité

Compréhension des parcours clients numériques

Culture visuelle développée

Connaissance technique de la production de contenu

Capacité à travailler de manière autonome

Capacité de communication

Formation

Master en Communications ou Digital

Description du poste

Parfums de Marly, the Haute Parfumerie Maison created by Julien Sprecher, revives the splendor of the lifestyle of Château de Marly, a place dedicated to pleasure and celebration during the 18th century. A refined perfumery, respecting French savoir-faire, with audacious compositions that dare to go against the grain. Each fragrance has its own olfactory signature, developed from a palette of noble ingredients. Parfums de Marly creates a unique experience that reflects the fascinating association between the classic and the contemporary. The splendor of the 18th century through a prism of modern vision.

A new Perfume dimension to access another dimension of the Being.

About the Role

The Digital Content Manager oversees the creation of digital content for e-commerce, CRM, and digital media needs.

They work closely with the Head of Content and the Digital teams.

They coordinate and design digital content needs with a performance-driven mindset, based on campaign results and A/B testing insights provided by the Digital team.

They ensure execution quality, consistency with the brand’s global identity, and adherence to timelines and budgets.

1 – Key Responsibilities:

• Understand and coordinate the Digital team’s content needs
• Propose agile and creative solutions and develop e-commerce, CRM, and digital media assets in collaboration with external partners (Art Directors, production studios, creative agencies), 3D and AI providers
• Ensure proper format adaptations for media channels with the Design team
• Coordinate the Digital content production schedule to ensure deadlines are met and needs are anticipated across all channels
• Optimize and monitor the content budget in collaboration with the Head of Content

2 – Role-Specific Skills:

• Excellent organizational skills and agility
• Performance- and results-oriented, with creativity focused on impact
• Proactive and solution-driven, especially on the creative side
• Strong understanding of customer experience and digital customer journeys
• Developed creativity
• Sharp eye for luxury and attention to detail
• Strong technical knowledge of content production (shooting, 3D, AI)
• Flexibility and ability to work independently on a variety of projects
• Excellent visual culture
• Team player with strong communication and presentation skills, able to work cross-functionally and “lead by influence”
• Interest in and solid understanding of digital trends and challenges

3 – Candidate Profile:

• Master’s degree in Communications, Advertising, Digital or Business
• Over 5 years of experience in digital content production (photos, videos), preferably in the luxury, beauty, or fragrance sector, either in an agency or with a brand
• Fluent in French and English
• Excellent knowledge of digital ecosystems (e-commerce, CRM, digital media, social media) and content performance across these platforms
• Strong visual culture