Digital Business Director - CDI - H / F

Publicis Groupe Holdings B.V; Paris; Sur place; EUR 70 000 - 100 000; Plein temps

Résumé du poste

A leading communications company seeks a Digital Business Director to shape digital strategy and drive innovation across multiple regions. This role involves overseeing digital initiatives for prestigious clients in the retail, fashion, beauty, and luxury industries, requiring a seasoned professional with a strong strategic vision and expertise in social performance and e-commerce.

Qualifications

• 10 years of experience in a digital agency.
• Fluency in English (written and spoken).
• Proven paid social expertise, including campaign management.

Responsabilités

• Lead digital efforts across EMEA, LATAM, and India.
• Develop and implement cutting-edge digital strategies.
• Oversee social media strategy and performance.

Connaissances

Social performance strategies

E-commerce strategies

Strong communication skills

Problem-solving

Client focus

Description du poste

Publicis Groupe , a leader in the communications industry, brings together a community of 27 agencies and feeds a unique model that combines creativity, media, data, and technology to support its clients across all areas of marketing and advertising expertise.

Our agencies owe their success to dedicated teams and individuals committed to keeping pace with societal changes and paving the way for innovation.

Publicis Media includes agencies such as Zenith, Starcom, Blue 449, Performics, Spark Foundry, Publicis Sport, and Publicis Media Connect, as well as centers of expertise in areas like Social Media, Performance Marketing and Digital, Data, Content, Search, Tech, and Commerce.

We guide our clients through today's complex media landscape and apply our expertise across all channels and touchpoints.

One Team" is a dedicated integrated team, built around a collaborative model that brings together the best expertise from Publicis Media. Designed to address a client's business and marketing challenges, this agile structure fosters collective intelligence, performance, innovation, and close client collaboration. Working on a One Team means joining a committed, dynamic collective focused on operational excellence.

We are seeking a dynamic and strategic Digital Business Director to lead our digital initiatives in an exciting agency environment. In this role, you will play a pivotal part in shaping digital strategy, driving innovation, and overseeing performance across multiple regions.

Your role is being the main point of contact of Digital Direction on a portfolio of prestigious clients in retail, fashion, beauty and luxury industry

As a member of Publicis One teams, you will join a multidisciplinary collective focused on collaboration, agility, and operational excellence, all in service of a tailored client relationship.

Key Responsibilities :

• Digital Leadership : Lead digital efforts across EMEA, LATAM, and India, setting a cohesive strategy and vision that aligns with brand and business objectives. Act as the main point of contact for client's Digital Lead, fostering strong partnerships and communication.
• Digital & Performance Strategy : Develop and implement cutting-edge digital strategies that align with business goals. Enhance team collaboration and optimize ways of working to drive results.
• Audience Strategy : Spearhead initiatives in data enrichment, CRM, identification of growth opportunities, and leverage tools to enhance audience engagement.
• Unified Measurement : Lead the development of a robust measurement framework utilizing RBA, MTA, MMM, and incrementality techniques to drive performance improvements.
• Innovation & Transformation : Drive digital transformation through innovative audience strategies, adtech and martech roadmaps, AI integration, and strategic partnerships. Implement advanced measurement frameworks and explore innovative digital solutions.
• Social Strategy & Performance : Oversee social media strategy, ensuring forward-thinking approaches to social performance and commerce. Foster relationships with media partners and manage Joint Business Plans (JBP).
• Learning & Development : Mentor and upskill clients and internal teams, promoting a data-driven approach to decision-making and continuous improvement.
• Team Management : Provide mentorship to paid social and analytics teams. Deliver strategic support and thought leadership, maintaining a vision-driven approach.

Qualifications

We are looking for a seasoned professional with 10 years of experience, ideally gained within a digital agency.

• Expertise in social performance and e-commerce strategies
• Fluency in English (written and spoken) to thrive in a multicultural environment.
• Proven paid social expertise, including campaign management
• Proactive with strong communication skills and the ability to articulate and share insights
• Resilient and calm under pressure, with a dynamic approach to problem-solving
• Strong strategic vision with the ability to execute hands-on initiatives
• Deep understanding of digital trends, technology, and data
• Strong client' focus with a proximity mindset, thriving on building and maintaining relationships

If you are a visionary digital guru with a passion for innovation and transformation, we invite you to apply and become a key player in driving digital success. Please submit your resume and a cover letter detailing your experience and strategic vision for this role.