Demand Generation Manager H / F

SQLI France; Levallois-Perret; Sur place; EUR 45 000 - 75 000; Plein temps

Résumé du poste

An innovative firm seeks a dynamic Marketing Specialist to lead impactful campaigns that drive revenue growth and enhance brand visibility. In this pivotal role, you will collaborate with sales teams and utilize data-driven insights to create compelling marketing strategies. Your expertise in demand generation within B2B and SaaS environments will be essential as you oversee digital marketing initiatives and analyze market trends. If you thrive in a collaborative atmosphere and are passionate about making data-driven decisions, this opportunity is perfect for you.

Qualifications

• 5+ years in marketing, particularly in demand generation for IT consulting.
• Fluency in English with strong analytical and writing skills.

Responsabilités

• Develop and implement marketing campaigns aligned with company objectives.
• Analyze market trends and monitor campaign effectiveness.

Connaissances

Marketing Campaign Development

Data Analysis

Demand Generation

CRM Software Proficiency

Content Creation

Collaboration Skills

Formation

Master’s Degree

Outils

Marketing Automation Software

Description du poste

Reporting to the CMO you will be responsible for developing and executing marketing campaigns to drive pipeline, contribute to our revenue growth, reinforce the brand and customer intimacy.

Key Responsibilities :

Develop and implement marketing and communication campaigns aligned with company objectives

Plan and drive demand generation activity, overseeing it from execution to analysis.

Identify new inbound and outbound marketing activities that deliver a flow of qualified leads while monitoring ROI and optimising CAC. Track and manager leads

Collaborate with sales, pre-sales teams to align marketing efforts with business goals

Utilize data-driven analysis to understand target audience segmentation, align campaign and messaging, and develop effective and compelling content tailored to our personas and ICP

Partner with internal stakeholders to develop marketing assets that align with the needs of sales teams

Build, execute and monitor marketing plans with key technology partners

Develop creative briefs and work closely agencies to design specific campaigns

Oversee digital marketing campaigns

Cross-team collaboration with country marketing teams to execute global campaigns within the EMEA region

Analyze market trends and competitor positioning to refine strategies

Monitor and measure marketing campaign effectiveness

Qualifications

At least 5 years of experience in marketing, demand generation fields in IT consulting services, B2B, SaaS environments

Master’s degree preferred, fluent in English

Strong analytical skills, with experience analyzing data and making data-driven decisions

Strong and proven writing and messaging skills

Proficiency in marketing automation and CRM software

Strong organizational skills with attention to detail and problem solving

Positive attitude, collaborative, energetic, and optimistic

Ability to work independently and collaboratively