Demand Generation Manager

Working Nomads; Paris; À distance; EUR 60 000 - 80 000; Plein temps

Résumé du poste

A growing B2B company is seeking a Demand Generation Manager to drive strategic ABX campaigns for mid-market and enterprise accounts. The ideal candidate has at least 5 years of experience in multi-channel demand programs and familiarity with tools like HubSpot and Salesforce. This role offers competitive compensation and the flexibility of remote work.

Qualifications

• 5 years of experience running multi-channel demand programs.
• Experience in leading ABM/ABX operations.
• Fluency with popular marketing tools.

Responsabilités

• Own the ABX strategy and execution.
• Collaborate on messaging and content.
• Enable Sales and SDRs with structured cadences.

Connaissances

Multi-channel demand programs

Account-based marketing (ABM)

Data analysis and reporting

Outils

HubSpot

Salesforce (SFDC)

6sense

LinkedIn Campaign Manager

Description du poste

As Walnut’s Demand Generation Manager, you’ll be the catalyst behind our up-market growth—designing and executing data-driven ABX campaigns that unite Marketing, Sales, RevOps, and Product to turn targeted mid-market and enterprise accounts into measurable pipeline and revenue.

This is a rare opportunity to join a team that is growing rapidly and changing the way B2B product companies will handle and manage their GTM processes and strategies, while it’s still in its early days when your impact will be huge both vertically and horizontally on the market, the GTM strategy, the product, and the whole organization.

If you’re passionate about building a market category, alongside with top-notch experts from every department, you belong with us.

Location: Europe Remote

Key Responsibilities:

Own ABX strategy & execution: Build the target-account matrix (Tier 1 enterprise, Tier 2 mid-market clusters), program structure, alignment with sales, and command a healthy demand gen budget to design plays across paid social, outbound orchestration, and intent retargeting.

Stand up measurement & reporting: Partner with RevOps to ensure every play is tracked from first touch to closed-won; surface weekly leading-indicator dashboards.

Optimize always-on channels: Keep CPL, CAC, and reach guardrails green while ABX soaks budget; identify quick wins in paid search and lifecycle email that support target accounts.

Collaborate on messaging & content: Feed persona insights to Product Marketing; brief Content on asset gaps that unlock account progression.

Enable Sales & SDRs: Work with Sales Enablement to build cadences, talk tracks, and one-sheet briefs that sync with ABX campaigns; run post-mortems to tighten loops.

Test, learn, scale: Fail fast, succeed faster - run structured experiments (audience, creative, offers). Kill what doesn’t move pipeline; double-down on what does.

You'll nail this job if you:

Have 5 years running multi-channel demand programs.

Led or co-led an ABM/ABX motion (enterprise + mid-market) and can show SQL or revenue impact.

Are fluent with tools like HubSpot/SFDC, 6sense/RollWorks, LinkedIn Campaign Manager, gifting/personalization platforms.

Are sharp with data, reporting, and the understanding of key demand generation outcomes and how they impact the business.

Have a “make it happen” mindset and believe fortune favors the bold - you’re aggressive, fearless, scrappy, and have a strong sense of ownership/pride in your craft.

Thrive with autonomy, creative freedom, and exploration.

As Walnut’s Demand Generation Manager, you’ll be the catalyst behind our up-market growth—designing and executing data-driven ABX campaigns that unite Marketing, Sales, RevOps, and Product to turn targeted mid-market and enterprise accounts into measurable pipeline and revenue.

This is a rare opportunity to join a team that is growing rapidly and changing the way B2B product companies will handle and manage their GTM processes and strategies, while it’s still in its early days when your impact will be huge both vertically and horizontally on the market, the GTM strategy, the product, and the whole organization.

If you’re passionate about building a market category, alongside with top-notch experts from every department, you belong with us.

Location: Europe Remote

Key Responsibilities:

Own ABX strategy & execution: Build the target-account matrix (Tier 1 enterprise, Tier 2 mid-market clusters), program structure, alignment with sales, and command a healthy demand gen budget to design plays across paid social, outbound orchestration, and intent retargeting.

Stand up measurement & reporting: Partner with RevOps to ensure every play is tracked from first touch to closed-won; surface weekly leading-indicator dashboards.

Optimize always-on channels: Keep CPL, CAC, and reach guardrails green while ABX soaks budget; identify quick wins in paid search and lifecycle email that support target accounts.

Collaborate on messaging & content: Feed persona insights to Product Marketing; brief Content on asset gaps that unlock account progression.

Enable Sales & SDRs: Work with Sales Enablement to build cadences, talk tracks, and one-sheet briefs that sync with ABX campaigns; run post-mortems to tighten loops.

Test, learn, scale: Fail fast, succeed faster - run structured experiments (audience, creative, offers). Kill what doesn’t move pipeline; double-down on what does.

You'll nail this job if you:

Have 5 years running multi-channel demand programs.

Led or co-led an ABM/ABX motion (enterprise + mid-market) and can show SQL or revenue impact.

Are fluent with tools like HubSpot/SFDC, 6sense/RollWorks, LinkedIn Campaign Manager, gifting/personalization platforms.

Are sharp with data, reporting, and the understanding of key demand generation outcomes and how they impact the business.

Have a “make it happen” mindset and believe fortune favors the bold - you’re aggressive, fearless, scrappy, and have a strong sense of ownership/pride in your craft.

Thrive with autonomy, creative freedom, and exploration.