Defence AI Marketing Lead

Alta Ares

Paris

Sur place

EUR 60 000 - 90 000

Plein temps

14 jours+
Générateur de candidature

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Résumé du poste

Alta Ares in Paris is seeking a Marketing Manager to own the full marketing function—from brand positioning to lead generation—working closely with Sales and Engineering to build awareness in the defence ecosystem and establish Alta Ares as a credible, category‑defining voice in AI-enabled defence.

This high‑ownership, builder role will set up foundations, own execution, and iterate fast across brand, content, events, and demand generation, including major defence exhibitions such as Eurosatory

Qualifications

  • 3–5 years of experience in B2B marketing, ideally in defence, deeptech, dual-use, or aerospace.
  • Ability to build and execute a marketing strategy in a fast-moving environment.
  • Experience managing events and trade shows end-to-end.
  • Strong content production skills for technical and institutional audiences.
  • Familiarity with defence procurement culture and institutional stakeholders is a strong plus.
  • Experience in a startup or scale-up is a significant advantage.

Responsabilités

  • Define and maintain Alta Ares' brand identity, tone of voice, and messaging across all channels.
  • Position Alta Ares as a trusted authority in defence AI, C-UAS, and ISR through targeted content and executive visibility.
  • Coordinate CEO visibility: LinkedIn presence, interviews, speaking slots at key defence forums.
  • Develop customer-facing narratives that translate technical capabilities into operational value for military audiences.
  • Own the editorial calendar and produce high-quality content: articles, white papers, case studies, product sheets, and presentations.
  • Manage Alta Ares' LinkedIn and other relevant channels — growing a defence-focused audience.
  • Produce post-event content, field reports, and demo recaps to amplify field activities.
  • Collaborate with Engineering and Product to create technically accurate, credible content.
  • Own the full events roadmap: planning, logistics, materials, and on-site coordination.
  • Manage Alta Ares' presence at major defence exhibitions (Eurosatory, DSEI, MSPO, DVD, Milipol, etc.).
  • Coordinate demo setups, booth design, briefing materials, and stakeholder meetings in collaboration with the Sales team.
  • Track and report on event ROI and pipeline generated.
  • Build and run outbound and inbound marketing campaigns targeting European MODs, NATO bodies, and defence primes.
  • Develop and manage the marketing funnel: from awareness to qualified lead handoff to Sales.
  • Own email marketing, newsletters, and targeted outreach campaigns.
  • Track KPIs (MQLs, CPL, pipeline contribution) and iterate based on data.

Connaissances

B2B marketing
Content creation
Event management
Campaign management
Data-driven mindset

Description du poste

Alta Ares in Paris is seeking a Marketing Manager to own the full marketing function—from brand positioning to lead generation—working closely with Sales and Engineering to build awareness in the defence ecosystem and establish Alta Ares as a credible, category‑defining voice in AI-enabled defence.

This high‑ownership, builder role will set up foundations, own execution, and iterate fast across brand, content, events, and demand generation, including major defence exhibitions such as Eurosatory

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