Defence AI Marketing Lead

Alta Ares; Paris; Sur place; EUR 60 000 - 90 000; Plein temps

Résumé du poste

Alta Ares in Paris is seeking a Marketing Manager to own the full marketing function—from brand positioning to lead generation—working closely with Sales and Engineering to build awareness in the defence ecosystem and establish Alta Ares as a credible, category‑defining voice in AI-enabled defence.

This high‑ownership, builder role will set up foundations, own execution, and iterate fast across brand, content, events, and demand generation, including major defence exhibitions such as Eurosatory

Qualifications

• 3–5 years of experience in B2B marketing, ideally in defence, deeptech, dual-use, or aerospace.
• Ability to build and execute a marketing strategy in a fast-moving environment.
• Experience managing events and trade shows end-to-end.
• Strong content production skills for technical and institutional audiences.
• Familiarity with defence procurement culture and institutional stakeholders is a strong plus.
• Experience in a startup or scale-up is a significant advantage.

Responsabilités

• Define and maintain Alta Ares' brand identity, tone of voice, and messaging across all channels.
• Position Alta Ares as a trusted authority in defence AI, C-UAS, and ISR through targeted content and executive visibility.
• Coordinate CEO visibility: LinkedIn presence, interviews, speaking slots at key defence forums.
• Develop customer-facing narratives that translate technical capabilities into operational value for military audiences.
• Own the editorial calendar and produce high-quality content: articles, white papers, case studies, product sheets, and presentations.
• Manage Alta Ares' LinkedIn and other relevant channels — growing a defence-focused audience.
• Produce post-event content, field reports, and demo recaps to amplify field activities.
• Collaborate with Engineering and Product to create technically accurate, credible content.
• Own the full events roadmap: planning, logistics, materials, and on-site coordination.
• Manage Alta Ares' presence at major defence exhibitions (Eurosatory, DSEI, MSPO, DVD, Milipol, etc.).
• Coordinate demo setups, booth design, briefing materials, and stakeholder meetings in collaboration with the Sales team.
• Track and report on event ROI and pipeline generated.
• Build and run outbound and inbound marketing campaigns targeting European MODs, NATO bodies, and defence primes.
• Develop and manage the marketing funnel: from awareness to qualified lead handoff to Sales.
• Own email marketing, newsletters, and targeted outreach campaigns.
• Track KPIs (MQLs, CPL, pipeline contribution) and iterate based on data.

Connaissances

B2B marketing

Content creation

Event management

Campaign management

Data-driven mindset

Description du poste

Alta Ares in Paris is seeking a Marketing Manager to own the full marketing function—from brand positioning to lead generation—working closely with Sales and Engineering to build awareness in the defence ecosystem and establish Alta Ares as a credible, category‑defining voice in AI-enabled defence.

This high‑ownership, builder role will set up foundations, own execution, and iterate fast across brand, content, events, and demand generation, including major defence exhibitions such as Eurosatory