Data & Best Practice Manager (F / H)

SAVENCIA; Viroflay; Sur place; EUR 50 000 - 70 000; Plein temps

Résumé du poste

Une entreprise leader dans l'agro-alimentaire recherche un(e) responsable de marque senior pour rejoindre son équipe dynamique. Dans ce rôle, vous serez responsable de l'analyse des marchés, de la rivalité, ainsi que de la définition de pratiques optimales pour soutenir l'innovation et le développement de marque. Vous devrez travailler étroitement avec les équipes internationales pour assurer une perspective consommateur dans les orientations stratégiques.

Qualifications

• Expérience en marketing (niveau manager de marque senior ou groupe).
• Capacités analytiques, orienté données et consommateurs.
• Profil international, multilingue et ouverture aux nouvelles cultures.

Responsabilités

• Analyser les marchés, la concurrence et les innovations.
• Définir des meilleures pratiques pour Savencia.
• Suivre les performances des innovations et projets.

Connaissances

Analytical abilities

Relational abilities

Leadership

Description du poste

• Applies MRCI's methodologies and a data-driven understanding of markets and consumers to identify growth opportunities and fuel innovation and brand development (U&A, Demand Spaces, weak signals)
• Consolidate internal knowledge for each AU
• Collect, organize, share and pass on best practices.

Main Activities

Marketing intelligence, diagnosis and analysis of markets / brands / competitors, diagnosis of competing innovations :

• Follow trends and communicate relevant ones
• Track performances of AUs' markets / segments, including regional specificities, by aggregating and analyzing data
• Deep dive into main competitors and their offers (e.g., Mondelez, Hochland, Bel,..)
• Track competition innovations that may be benchmarked by AUs or inspire them

Identification of new Demand Spaces and consumer insights :

• Define Demand Space best practices for Savencia and support / accompany subsidiaries in their deployment
• Gather and understand consumers and shoppers' behavior and data within the AU
• Bring the consumer / shopper perspective to marketing decision in Aus strategic orientations or projects
• Identify white spots

Diagnosis and consolidation of Savencia's innovation

• Follow regional Diamonds and local innovations / renovation projects performances in collaboration with subsidiaries.
• Consolidate Savencia global retail funnel by AU and techno / segment including projects managed by Aus and by subsidiaries
• Collect best practices in innovation, renovation, activation, methodologies, ... from Savencia subsidiaries, AUs,.. and competition. Collect Top & Flop learnings. Pass on these best practices.
• Identify Game Changers to be rolled out across the regions and becoming future Worldwide diamonds or Top 10 Innos

Reporting

• Contributing to SG and AUs PLT, budget, Cotrim reports, creating a scoreboard of key indicators with the AU Directors

Skills, Profile, experiences

• Proficient marketing experience (senior brand manager or group manager level)
• Analytical abilities with MRCI experience or ability for MRCI, data and consumer oriented. Enjoys understanding markets / competition / innovation,
• International profile (e.g., multi-lingual, open to new cultures, quick understanding of international topics
• Good relational abilities (affinity for new contacts), leadership, analytical and synthesis abilities

About Us

About the Team