Data Analyst - User Acquisition

Homa; Paris; À distance; EUR 45 000 - 60 000; Plein temps

Avantages offerts par ce poste

Comprehensive Benefits

Paris HQ Access

Coworking Access

Team Gatherings

Performance Reviews

Equipment Support

Résumé du poste

A global mobile game developer in Paris seeks a Data Analyst - User Acquisition to optimize campaigns, analyze data performance, and support growth strategies. Candidates should have a strong statistical background with 3-7 years in data analysis, preferably in user acquisition. The role includes collaboration with teams and the use of data tools, with a focus on driving profitability in game development.

Qualifications

• 3-7 years of experience as a Data Analyst focusing on User Acquisition or in an Ad Tech company.
• Outstanding analytical skills and creative thinking.
• Experience with descriptive and predictive modeling is a plus.

Responsabilités

• Support UA campaign optimization.
• Maintain and improve Tableau dashboards.
• Analyze the elasticity of games and campaigns.

Connaissances

SQL

Tableau

Python (data wrangling and data visualization)

Formation

MSc. in Statistics / Maths / Computer Science / Economics or other quantitative field

Description du poste

Overview

Homa is a global mobile game developer and publisher creating games people love. We partner with studios and internally develop games, having launched over 80 titles and reached over 2 billion downloads. We built Homa Lab, our proprietary platform that provides market intelligence, data tools, and game tech, with AI built-in, to help developers find product-market fit fast and scale mass-market games into lasting experiences.

This is our flywheel: Homa Lab helps studios spot ideas early, turn them into games quickly, and reach millions of players. Data and insights fuel the next hit, with AI powering processes across our work. Talent density supports our growth with 220+ people from 30+ nationalities who value ambition, curiosity, humility, and focus, and deliver with speed, excellence, and candor.

Since the start, we have raised $165M from investors including Headline, Northzone, Eurazeo, Bpifrance, and founders of King, Sorare, and Spotify, who support our drive to create the next wave of games. We are building the next billion-player experiences from the ground up and shaping the future of entertainment.

Role And Missions — What You Will Do

As a Data Analyst - User Acquisition, you will be part of the Data Team and act as the main partner of the UA team in their mission to grow our games profitably. Your role will be to leverage both historical performance data and predictive models to provide actionable insights, guide investment decisions, and maximize portfolio profitability.

Your missions will include:

• Support UA campaign optimization (Mature - ongoing maintenance & improvements)
• Maintain and improve Tableau dashboards that share campaign performance and recommendations with UA managers
• Leverage granular cost and revenue data from the Data Platform and LTV predictions from the Data Science team to recommend campaign targets
• Monitor and contribute to the improvement of our Autobidder (internal data product that automatically updates campaign targets based on profitability goals)
• Drive improvements of existing games' profitability (High strategic impact - core growth area)
• Work closely with UA managers and Finance to help define profitability targets (bottom-up)
• Analyze the elasticity of both games and campaigns to explain trade-offs between revenue growth and profitability, and ensure UA can achieve targets
• Run tests, provide insights, and help identify the optimal Return on Ad Spend (ROAS) targets that maximize portfolio profit
• Support creative performance analysis (Developing - revamp & build-up)
• Collaborate with the creative team to design and maintain reporting that measures the impact of creatives
• Align with stakeholders on a synthetic KPI that reflects creative performance (combining share of voice, ROAS, and retention)
• Continuously refine reporting to ensure it drives actionable insights for the creative production process

Requirements

• You have a strong educational background with a MSc. in Statistics / Maths / Computer Science / Economics or other quantitative field from a top university, outstanding analytical skills, and creative thinking
• 3-7 years of experience as a Data Analyst focusing on User Acquisition or in an Ad Tech company
• Technical Skills
• SQL
• Tableau
• Python (data wrangling and data visualization), dbt, and code versioning
• Sense of Ownership: "As a key member of our lean team, you'll be expected to have a strong sense of ownership. We're looking for someone who is excited to contribute beyond their core responsibilities to directly impact our growth."
• Experience with descriptive and predictive modeling is a plus

Our Culture

At Homa, we prioritize talent, energy, and determination over traditional credentials. We are building a global community of brilliant, driven people who think boldly, move fast, and push boundaries. Our culture is grounded in four core values: Ambition, Humility, Curiosity, and Focus.

• Ambition: We strive for the best - we don't settle for "good enough."
• Humility: We recognize that we are always learning, we can always improve and grow
• Curiosity: We continuously seek the "why" behind the "what"
• Focus: Our curiosity takes us deeper, not wider - we dive deep into the details

Benefits

Building great games starts with building a great place to work. Here’s what you can expect:

• Comprehensive Benefits: Depending on your location, a range of perks such as insurance, meal vouchers, public transport, gym memberships, and more
• Paris HQ Access: A desk at our private office in a WeWork building with perks
• Coworking Access: Access to WeWork spaces across Europe and their perks
• Global Team: Collaborate in English with talent from 35+ countries
• Team Gatherings: Occasional team gatherings and off-site retreats
• Performance Reviews: Every six months, with progress reviews and development goals
• Equipment Support: From day one, including a home office setup allowance if remote

Where We Hire

Our HQ is in Paris, with team members across Europe. We primarily hire within European time zones (UTC to UTC+3). This is a remote position open to multiple countries, not multiple openings.

We also note: this is one remote position open to multiple countries, not multiple openings.