Data Analyst – Google Analytics

Eastmen Human Resources B.V.; France; Sur place; EUR 40 000 - 80 000; Plein temps

Résumé du poste

An innovative company is seeking a passionate Data Developer to enhance their technological solutions across the entire data lifecycle. This role focuses on data ingestion, transformation, and governance, ensuring efficient and secure data management. You will be responsible for GA4 & GTM tracking, providing training and support, and advising on optimal tagging setups. If you have strong expertise in Google Analytics and a knack for data analysis, this position offers an exciting opportunity to contribute to impactful digital performance projects and innovation initiatives.

Qualifications

• Strong expertise in Google Analytics and data analysis.
• Experience in maintaining and building reports for digital performance.

Responsabilités

• Manage GA4 & GTM tracking for web pages and campaigns.
• Provide training on GA4 / GTM tracking to various teams.

Connaissances

Google Analytics

Data Analysis

GA4

GTM

English Language

Outils

Looker Studio

Power BI

Google Ads

Google Search Console

Brandwatch

Description du poste

Please submit your resume in English to be considered for this position

The Data Developer is a professional passionate about building technological solutions that encompass the entire data lifecycle. Their expertise is focused on data ingestion, transformation, governance, organization, and provisioning, ensuring that data is managed efficiently and securely.

Responsibilities:
– GA4 & GTM tracking & tagging. Ensure our web pages & campaigns have the relevant tags for us to monitor performance.
– Provide training & support on GA4 / GTM tracking to Business Units & Countries
– Advise & recommend the optimal model for setting up tagging / tracking using GA4. Should this be owned by IT, MCoE or BU? Including evaluating competency.
– Maintaining existing reports & building new reports which cover the following:
A. Digital performance (Search, web page performance, social media)
B. Metrics that matter (linking digital performance to internal metrics)
B. Lighthouse projects (special innovation projects)
– Understanding of: GA4, GTM, Brandwatch, Google Ads, Google Search Console, Looker Studio, Power BI

Experience needed:
– Strong expertise with Google Analytics
– Experienced as a Data Analyst
– Strong English language