CRM & User Lifecycle Manager

Joko; Paris; À distance; EUR 40 000 - 80 000; Plein temps

Résumé du poste

Join a forward-thinking tech company as a CRM & User Lifecycle Manager, where you'll lead innovative strategies to enhance user engagement and retention. This role is pivotal in driving the company's growth ambitions, utilizing your expertise in B2C CRM marketing to create personalized experiences for users. Collaborate with a diverse team, leveraging data-driven insights to optimize communications and strategies. Enjoy a flexible remote work environment and numerous perks designed to support your well-being and productivity. Be part of a dynamic team shaping the future of shopping!

Prestations

Remote work equipment budget

ClassPass subscription

Premium health insurance

Swile card for meals

Frequent team events

Flexible remote work

Work from anywhere for 3 months

20-min call with Hiring Manager

45-min personality interview

Reference calls

Qualifications

• 3+ years of experience in B2C CRM Marketing.
• Strong communication and analytical skills are essential.

Responsabilités

• Lead strategies to activate and retain users as advocates.
• Drive personalization and optimize CRM strategies.

Connaissances

B2C CRM Marketing

Analytical Skills

Communication Skills

User-Centric Approach

Experimentation Methodology

Attention to Detail

Efficiency in Project Management

Description du poste

Join to apply for the CRM & User Lifecycle Manager role at Joko

Join to apply for the CRM & User Lifecycle Manager role at Joko

We help consumers shop smarter. Our ambition is to revolutionize the way people shop, empowering them to find what they need, make informed purchasing decisions, and save money.

Joko is a tech company founded in Paris. Our team of over 50 talents is international and spread across offices in Paris, Barcelona and New York, or working remotely.

As a certified B Corporation, we are committed to making a difference in the lives of the communities we serve, including the 4 million consumers already using Joko to save money every day at over 7,000 merchants.

Over the years, we have quickly expanded our value proposition to enable consumers to make smarter shopping decisions through many features: cash back, buy now and pay later, automatic coupons, price drop alerts, carbon footprint tracking, and more. Today, we are dedicating significant resources to developing an AI-powered assistant that helps users find the right product based on their criteria for price, quality, or environmental impact from the global e-commerce catalog.

After reaching profitability in our core market, we are now expanding internationally with a primary focus on the US.

It’s still day 1; come build the future of shopping with us!

This position is remote-friendly.

No one is more creative and data-driven than this team - they have the best of both worlds!

The Marketing team's main mission is to get our product into the hearts of millions of users around the world.

The Growth team builds innovative ideas to conquer markets, attract, and retain users.

The Brand team strives to create Joko's vision for the long term and builds a connection with all its users.

The B2B Marketing team positions Joko as the top partner to have in our space and aims to build the most desired employer brand possible.

Led by Isa, our CMO, they are constantly innovating to take our business to new heights.

What you will do

As CRM & User Lifecycle Manager, you will ideate and lead creative strategies to activate, retain, and turn users into Joko advocates. You will deliver on your mission by making sure our users get the best experience possible, through a variety of CRM strategies and automations, making sure that they are always served the right message at the right time. You will also be a key actor in the business expansion strategy, rolling out the lifecycle in new countries.

You will be part of the Growth division of the Marketing team and report to the Head of Growth. Hand-in-hand with our talented User Lifecycle Manager, your missions will be:

• Activation. You will drive new users to use the app by converting them through the onboarding steps that will optimize their Joko first-time experience and boost long-term retention.
• Retention & Referral. You will turn users into power users, meaning users who not only make the most of Joko’s benefits in the long run but also promote the app around them. To this end, you will drive the personalization of our communications and partner with our content creation team to deliver qualitative communications.
• Revenue. You will aim at maximizing users’ LTV by ensuring they make the most of Joko’s benefits throughout their lifecycle with the product.
• CRM strategy & efficiency. To achieve the above, you will contribute to continuously improving our CRM strategy - delivering the right message to the right user at the right time and through the right channel (in-app / push / email) - and iterate on it through continual AB tests and analyses to optimize its efficiency. You will also make sure we use the best tools possible to improve our technical capabilities and deliver the best-in-class CRM experience.
• Teamwork. You will work hand-in-hand with other teams, such as Product and Data, to coordinate efforts in reaching the company’s growth ambition.

Who we're looking for

• Experience: You have at least of 3 years of experience, including significant experience in B2C CRM Marketing.
• Language: You have native-level proficiency in French, and you are fluent in English, both written and spoken, as our team is international.
• Communication: You have strong written and verbal communication skills, and you are able to explain something complex in simple words.
• Analytical skills: You love solving complex problems and analyzing data to drive actionable insights and initiatives.
• User-centric: You are always eager to get into users’ heads, and understand how they think, what brings value to them, and how they may react to communications. You always put them at the core of your reflections.
• Methodology: You are used to experimentation methodology, and you are able to learn and adapt quickly to dynamic business goals.
• Mindset: You have an entrepreneurial mindset, and you like challenges and getting hands-on.
• Attention to detail: You know that the devil is in the details, and you have a talent for spotting flaws if there are any.
• Efficiency: You are fond of productivity tools and are able to deliver on time on projects with many stakeholders.

We believe that flexibility and trust are important parts of a company. Our work environment reflects this thanks to:

• Flexible remote: If you live in Paris, you can work from our office or from your place with no constraints. If you live elsewhere, you can get access to a coworking space.
• Work from anywhere: Do you want to travel to Italy for a month and work from there? For up to 3 months a year, you may work from most countries in the world.

On top of that, we offer many perks such as:

• a budget for remote work equipment
• a ClassPass subscription for you to stay in shape wherever you are
• premium health insurance (Alan Blue in France)
• a Swile card for your meals, if you are based in France
• frequent team events and in-person gatherings every quarter!
• and so much more, see here
• 20-min call with the Hiring Manager
• 45-min personality interview with two team members
• A case study followed by a 45-min debrief with team members / For Tech positions: live tests with team members
• 45-min Founders interview
• Reference calls

You might also be invited to meet other team members at the office for a coffee or a drink!

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Customer Service

• Industries

  Consumer Services, Technology, Information and Media, and Software Development

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