CRM Strategy Specialist

Ubisoft Entertainment; Paris; Hybride; EUR 36 000 - 50 000; Plein temps

Résumé du poste

Ubisoft recherche un professionnel pour rejoindre son équipe CRM Game Strategy. Le candidat sera chargé de définir et d'optimiser les stratégies multicanaux, d'analyser les données et d'assurer la satisfaction des joueurs à chaque étape de leur parcours. Un environnement dynamique et créatif attend ceux qui souhaitent faire partie de cette grande aventure dans l'industrie du jeu vidéo.

Prestations

Partage des bénéfices

Plan d'épargne entreprise

25 jours de RTT + 12 jours supplémentaires

50% de votre pass Navigo pris en charge

Vouchers repas (9€/jour)

Assurance santé pour vous et votre famille

Bureau moderne avec salle de sport

Qualifications

• Minimum une première expérience en marketing et/ou CRM.
• Capacité à gérer plusieurs projets simultanément.
• Compréhension des tendances de l'industrie et des meilleures pratiques.

Responsabilités

• Définir des stratégies CRM pour les titres et services.
• Coordonner et exécuter des campagnes de cycle de vie.
• Analyser le comportement des consommateurs et ajuster les parcours.

Connaissances

Analyse des données

Gestion de projet

Segmentation des données

Communication multicanale

Créativité

Formation

Diplôme en marketing ou domaine connexe

Outils

Systèmes de gestion de contenu

Logiciels d’emailing

Description du poste

Ubisoft’s 19,000 team members, working across more than 30 countries around the world, are bound by a common mission to enrich players’ lives with original and memorable gaming experiences. Their dedication and talent have brought to life many acclaimed franchises such as Assassin’s Creed, Far Cry, Watch Dogs, Just Dance, Rainbow Six, and many more to come. Ubisoft is an equal opportunity employer that believes diverse backgrounds and perspectives are key to creating worlds where both players and teams can thrive and express themselves. If you are excited about solving game-changing challenges, cutting edge technologies and pushing the boundaries of entertainment, we invite you to join our journey and help us create the unknown.

JOB DESCRIPTION

Context

Games industry evolved towards services and the need to win a good share of players’ entertainment time. Acquiring new customer is one of the challenges, the other is to keep them in Ubisoft ecosystem. The service that Ubisoft will provide all along the gamer journey will make the difference among a highly competitive market. The communication towards gamers has to be multichannel and personalized. Send the right message, to the right person, at the right moment, through the right channel and right device.

Ubisoft operates on a wide variety of owned channels (email, web banners, in-game news, console hubs, mobile notifications...) with specific tools, collaborating with varied clients like Ubisoft HQ, Global Brand Publishing, and production teams from all over the world.

In this context, the CRM Game Strategy activity aims at improving the company’s acquisition, retention and monetization, ensuring player satisfaction at each step of their consumer /or gamer journey. Leveraging the power of data and multiple reach opportunities of CRM channels, the game strategy activity helps create 1-1 relationship with Ubisoft clients and ultimately drive loyalty within Ubisoft’s ecosystem.

Main responsibilities:

Define CRM multi-channel strategies for Ubisoft titles and services

• Develop personalized customer journeys based on consumer history and player behaviors ;
• Ensure an optimized use of all the Owned Media channels (emailing, adserver, ingame, …) ;
• Identify opportunities for new channels leveraging the Consumer Data (web, mobile).

Lead lifecycle campaigns coordination and execution

• Gather and formalize internal client’s needs and expectations (production studios, EMEA marketing teams, e-shop, Consumer Knowledgeservices, Ubisoft Connect, …) ;
• Plan, coordinate and set up customer lifecycles for all Ubisoft titles and services ;
• Collaborate with all lifecycles stakeholders (Prod, Brand).

Optimize the Game Strategy activity process and performance

• Develop process & templates to ensure efficient collaboration with internal clients and operational resources ;
• Identify industry trends, best practices and opportunities for innovation with the direct marketing and consumer experience space ;
• Systematize campaigns’ post-mortem & identify best practices.

Develop a strong expertise on Consumer Data to build CRM strategies

• Initiate and follow up database analyses in coordination with Data Analyst partners ;
• Elaborate data-driven and customer-oriented recommendations for Marketing teams ;
• Create consumer profiles and audience segmentation depending on the Business objectives ;
• Analyze consumers’ behaviors & preferences to adjust consumer journeys ;
• Collaborate with IT & BI teams to ensure data availability & activities’ reports.

QUALIFICATIONS

• A first work experience in marketing and/orCRM ;
• Creative, with a proven taste for challenge and innovation ;
• Data-driven and analytical, with expertise on campaign reports ;
• Experience managing web-based applications such as content management systems, social business software and email service clients ;
• Excellent project management skills, with ability to carry out and deliver several projects at a time - and on time ;
• Excellent organizational skills & commitment to detail ;
• Customer-focused, with strong understanding of data segmentation & targeted messaging ;
• Curious & team-player ;
• Reactive, handling the pressure of a very fast-paced industry ;

Pluses

• Good understanding of entertainment and/or video game industry ;
• Interest in technology and social media.

ADDITIONAL INFORMATION

Recruitment process

[30 minutes] : phone call with a Recruiter,

[60 minutes] : interview with the Manager of the role and the Recruiter,

[60 minutes] : interview with the counterpart of the Manager and the Director of the Operations,

[30 minutes] : phone call with the VP of the Audience & Media & Channels

Profit Sharing, yearly company saving plan. 25 paid time off + 12 additional paid days off. 50% of your Navigo pass is paid by the company, lunch vouchers (9€/day), healthcare for you and your family, and lots of Ubisoft additional perks.
Our brand new office is located in Saint Mandé, (Metro line 1, Saint Mandé station). Gym available in the building.

Additional information

• Duration of work: Full-time
• Remote or on-site: Flexible working organization to be discussed with the manager of the role, in accordance with the Ubisoft Work From Home policy - 3 days a week in our Saint-Mandé office.

Ubisoft offers the same job opportunities to all, without any distinction of gender, ethnicity, religion, sexual orientation, social status, disability or age. Ubisoft ensures the development of an inclusive work environment which mirrors the diversity of our gamers community.

Check out this guide to help you with your application, and learn about our actions to encourage more diversity and inclusion.

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