CRM Strategy Specialist

Ubisoft; Paris; Sur place; EUR 35 000 - 50 000; Plein temps

Résumé du poste

Ubisoft, un leader mondial dans le secteur du jeu vidéo, recherche un acteur clé pour rejoindre son équipe CRM. Vous serez chargé de définir des stratégies multicanales, d'optimiser le processus de marketing et d'utiliser des données consommateurs pour améliorer l'expérience joueur. Ce rôle exige créativité, compétences analytiques et une capacité à travailler dans un environnement dynamique.

Qualifications

• Première expérience en marketing et/ou CRM souhaitée.
• Capacité à gérer plusieurs projets simultanément.
• Compréhension forte de la segmentation et des messages ciblés.

Responsabilités

• Définir des stratégies CRM multicanales pour les titres et services d'Ubisoft.
• Coordonner et exécuter des campagnes de cycle de vie pour tous les titres d'Ubisoft.
• Développer des recommandations orientées clients basées sur des analyses de données.

Connaissances

Gestion de projet

Analyse de données

Orienté client

Créativité

Travail en équipe

Curiosité

Description du poste

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Games industry evolved towards services and the need to win a good share of players’ entertainment time. Acquiring new customer is one of the challenges, the other is to keep them in Ubisoft ecosystem. The service that Ubisoft will provide all along the gamer journey will make the difference among a highly competitive market. The communication towards gamers has to be multichannel and personalized. Send the right message, to the right person, at the right moment, through the right channel and right device.

In this context, the CRM Game Strategy activity aims at improving the company’s acquisition, retention and monetization, ensuring player satisfaction at each step of their consumer /or gamer journey. Leveraging the power of data and multiple reach opportunities of CRM channels, the game strategy activity helps create 1-1 relationship with Ubisoft clients and ultimately drive loyalty within Ubisoft’s ecosystem.

Main responsibilities:

Define CRM multi-channel strategies for Ubisoft titles and services

• Develop personalized customer journeys based on consumer history and player behaviors ;
• Identify opportunities for new channels leveraging the Consumer Data (web, mobile).

Lead lifecycle campaigns coordination and execution

• Gather and formalize internal client’s needs and expectations (production studios, EMEA marketing teams, e-shop, Consumer Knowledgeservices, Ubisoft Connect, …) ;
• Plan, coordinate and set up customer lifecycles for all Ubisoft titles and services ;
• Collaborate with all lifecycles stakeholders (Prod, Brand).

Optimize the Game Strategy activity process and performance

• Develop process & templates to ensure efficient collaboration with internal clients and operational resources ;
• Identify industry trends, best practices and opportunities for innovation with the direct marketing and consumer experience space ;
• Systematize campaigns’ post-mortem & identify best practices.

Develop a strong expertise on Consumer Data to build CRM strategies

• Initiate and follow up database analyses in coordination with Data Analyst partners ;
• Elaborate data-driven and customer-oriented recommendations for Marketing teams ;
• Create consumer profiles and audience segmentation depending on the Business objectives ;
• Analyze consumers’ behaviors & preferences to adjust consumer journeys ;
• Collaborate with IT & BI teams to ensure data availability & activities’ reports.

Qualifications

• A first work experience in marketing and/orCRM ;
• Creative, with a proven taste for challenge and innovation ;
• Data-driven and analytical, with expertise on campaign reports ;
• Excellent project management skills, with ability to carry out and deliver several projects at a time - and on time ;
• Excellent organizational skills & commitment to detail ;
• Customer-focused, with strong understanding of data segmentation & targeted messaging ;
• Curious & team-player ;
• Reactive, handling the pressure of a very fast-paced industry ;

Pluses

• Good understanding of entertainment and/or video game industry ;
• Interest in technology and social media.