CRM Project Manager (M/W)

Richemont; Paris; Sur place; EUR 50 000 - 70 000; Plein temps

Résumé du poste

Une prestigieuse maison recherche un CRM Project Manager pour une mission de 7 mois à Paris. Le candidat idéal doit avoir une solide expérience en CRM, une excellente attention aux détails, et être capable de gérer plusieurs tâches. Ce rôle passera par des missions de définition des parcours clients et d'analyse de la performance, contribuant à l'enrichissement de l'expérience client dans un environnement dynamique.

Prestations

Formation sur l'histoire et le savoir-faire

Opportunités de développement de carrière

Qualifications

• Expérience significative en programmes CRM et activations clients.
• Capacité à comprendre et à enrichir l'identité de marque.
• Compétences en multi-tâches et collaboration inter-équipes.

Responsabilités

• Définir et mettre en œuvre des parcours clients.
• Développer des actifs pour les programmes clients en collaboration avec l'équipe Communication.
• Gérer le budget des programmes clients.

Connaissances

Analyse

Attention au détail

Gestion de projet

Communication

CRM

Description du poste

Are you a good match?

You have significant experience in CRM programs and client activations. You possess strong analytical skills, attention to detail, and excel at multi-tasking. You are known for your ability to understand, maintain, and enrich brand identity.

What are we expecting from you?

Within the Retail department, as a CRM Project Manager, you will report to the Head of Client Activation. You will be responsible for defining client journeys and implementing them. Your role includes analyzing their overall value and performance to adapt strategies accordingly.

Join a dynamic team in full expansion, tackling tomorrow's challenges and enchanting our clients!

The main missions are:

• Leverage and define consistent client journeys to acquire, engage, and retain clients through automated communications based on their interactions with the Maison, in collaboration with data, communication, marketing, and patrimony teams.
• Develop client program assets (creative content) in collaboration with the Communication team for all activation channels (email, MMS, WhatsApp, WeChat Mini Program, Kakaotalk, Line, etc.).
• Implement digital client programs through customer journeys or monitor their implementation based on project specifics.
• Support the development and setup of automated transactional activations, ensuring alignment with the Maison's overall client activation strategy (appointments, queue management, customer service, online orders, etc.).
• Monitor activation performance and provide regular reporting to identify learnings and improve strategies.
• Define targeting, supervise list extractions, and monitor offline activation performances (Welcome Book, portfolios).
• Manage the client programs budget.

NB: This is a 7-month mission (July - January) based in Paris Headquarter.

More than a role… We recruit for a career!

Joining Van Cleef & Arpels means becoming part of a Maison that values employee career development. You will be immersed in our enchanting world with training on our history, know-how, and creations upon arrival.

The recruitment process

Apply online. If your profile matches our needs, our HR team will contact you for an interview. Throughout the process, you will meet the HR Business Partner, the Head of Activation, and the Client Experience & Development Director.