CRM Manager F/M

Betclic Group; Bordeaux; Hybride; EUR 40 000 - 60 000; Plein temps

Résumé du poste

Betclic Group recherche un Responsable CRM passionné pour rejoindre son équipe de croissance à Bordeaux. Vous serez chargé de développer des stratégies de rétention, de superviser une équipe et d'optimiser les opérations d'engagement client dans un environnement dynamique et international. Si vous avez une formation Bac +5 et une expérience en marketing et CRM, nous voulons vous connaître!

Prestations

25 jours de congés payés et 10 RTT

Carte Ticket Restaurant de 11€ par jour

Assurance santé 100% pour vous et vos enfants

Remboursement de 50% des transports publics

Accès à un vaste catalogue de formation

Espaces de bureau extraordinaires

Événements internes pour animer la vie quotidienne

Cours de sport sur site et tournois organisés

Qualifications

• 3 ans d'expérience professionnelle en marketing/communication/CRM.
• Expérience significative en gestion opérationnelle et commerciale.
• Connaissances solides en CRM et en engagement client.

Responsabilités

• Développer des plans de rétention pour maximiser la valeur des utilisateurs.
• Définir le plan opérationnel CRM pour atteindre les objectifs mensuels.
• Superviser et gérer un executive CRM pour excellence opérationnelle.

Connaissances

Gestion de la relation client

Analyse de données

Gestion d'équipe

Créativité

Leadership transversal

Formation

Bac +5 en marketing ou communication

Description du poste

WE ARE BETCLIC

Betclic, European leader in sports betting, is much more than just an online gaming site! Also offering Poker, Horse Racing, and Casino games across various countries and continents, it is an inspiring and forward-thinking company: every day brings new challenges in a modern and dynamic environment. As an influential player in the tech industry, with strong and sustained growth over the years, we believe in innovation through diversity and inclusion and encourage everyone to reach their full potential. With our multicultural team, we provide an optimal, safe and responsible gaming experience, powered by cutting-edge technology.

WHY JOIN US?

At Betclic, success comes from passionate and committed teams. Here’s why you’ll love working with us:

An international and creative environment where every project is an opportunity to innovate

Hypergrowth that brings new challenges and development opportunities every day

A healthy work-life balance: flexible remote work and workplace well-being are essential pillars for us.

A unique and friendly atmosphere, with 1,300 employees across 5 countries and our headquarters in Bordeaux

Are you passionate about sports and tech? Join us and help shape the future of online gaming!

ENTER THE GAME

As part of Betclic, within the Growth Team and working alongside the Senior CRM Manager, you will lead 1 CRM executive focusing in retaining users and maximising their value.

This job involves developing retention plans on both products, providing dedicated Lifecycle journeys for customers + converting Sport players to gaming products.

You and your team will be responsible for building Retention plans, aligning strategy with Country teams and product Directors in multiple countries, monitoring business KPIs, and launching appropriate actions in each of our Gaming products: Poker & Casino

We're looking for a candidate with a strong business acumen, who can understand growth dynamics and put in place appropriate actions to achieve business objectives. The ability to develop a CRM strategy for a specific business case (such as insufficient turnover, insufficient active customers, low Xsell Rate) is crucial. Additionally, proficiency in English is mandatory as this is the language used for all business communications within the team.

This position requires a high degree of versatility as it involves working on operational, tactical, and strategic subjects. Strong analytical skills are required to analyze data insights and develop actionable plans for each function. Communication and presentation skills are also critical as the successful candidate will be required to present to key stakeholders across multiple countries and effectively communicate plans and progress updates to team members.

The successful candidate also has a fiber for team management, mentoring and helping team members grow. Structure and organization skills are also key in order to effectively manage team resources and prioritize activities.

YOUR ROLE WITHIN BETCLIC

In this role, your main missions will be:

• Optimizing and improving the efficiency, effectiveness, and quality of our Engagement operations.

• Defining the CRM operational plan to achieve monthly objectives set by the countries.

• Implementing innovative tests to engage players throughout their lifecycle and game, using in-app and out-app communications.

• Monitoring the performance of customer engagement and various campaigns to optimize existing programs.

• Modifying planned operations based on business insights.

• Ensuring that the plans put in place respect the allocated budget and expected deadlines.

• Supervising and managing 1 CRM executive and be responsible for his operational excellence.

WHO ARE WE LOOKING FOR?

We are looking for passionate and curious professionals who bring kindness and a touch of enthusiasm!

This job is for you if:

• You have a Bac +5 level degree, and you have at least 3 years of professional experience in marketing/communication/CRM.

• You have one or more significant experience(s) in operational management and business management.

• You have solid knowledge of customer engagement, CRM operations and Growth in general.

• You are creative, agile, data driven, cross-functional leadership, and anticipation abilities.
• Ideally, you are interested in the world of sports and leisure.

• You want to join a challenging professional environment.
• You speak fluent English and French.

WHAT ARE THE RECRUITMENT STEPS?

If your application is shortlisted, Elodie will contact you within a week for an initial HR screening (30 minutes). Then, you will complete the AssessFirst test (personality, motivation and cognitive reasoning).

Next, you prepare a Use Case and present it to Salvatore - Senior CRM Manager, your future manager, followed by an interview with Paul - Growth Director.

Finally, Elodie will conduct a final HR interview to review your AssessFirst results together.

The recruitment process usually takes between 4 to 6 weeks to ensure an optimal experience for you.

WHAT CAN YOU EXPECT?

25 days of paid leave and 10 RTT days

️ A Ticket Restaurant card credited with €11 per day (€6 per day funded by Betclic)

???? 100% health insurance coverage for you and your children

50% reimbursement of public transport costs or an annual sustainable mobility allowance (€230 for commuting with sustainable transport)

Hybrid work model

Access to a vast training catalog, with opportunities for professional development every year

Extraordinary office spaces with a rooftop where you can enjoy sunny breaks with a view of the Cité du Vin

Internal events to liven up your daily life

️ On-site sports classes and organized tournaments (Pilates, circuit training, boxing, yoga, futsal, padel, tennis…)

Permanent contract, available immediately in Bordeaux
Betclic Group – 117 Quai de Bacalan, 33300 BORDEAUX