CRM Lifecycle Specialist

Ledger; Paris; Hybrid; EUR 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid work policy (remote up to 3x p/

Health & Life Insurance

Commuter allowance

Learning & Development

Employee stock options

Job summary

Ledger is seeking a CRM Lifecycle Specialist to own end-to-end CRM campaigns, collaborating across product marketing, legal and localization to accelerate delivery. You’ll manage cross‑functional workstreams, leverage AI tools to speed execution, and optimize processes for higher engagement.

A strong English capability is required for global campaigns. We offer a hybrid work model in a growing fintech environment, with opportunities to influence marketing strategy and customer journeys across

Qualifications

• 2+ years of CRM / marketing automation experience.
• Experience with Marketing Automation Platforms (Braze, Eloqua, SFMC, Pardot, Marketo, HubSpot).
• Experience or understanding of AI tools (Cursor, Claude, Gemini).
• Fluent in spoken and written English.

Responsibilities

• Campaign delivery: Create, manage, analyze and optimize multi-channel campaigns.
• End-to-end campaign build management across content, design, localization, and delivery.
• Delivery process optimization through routine analysis and actionable ideas.
• Cross-functional collaboration with product, marketing, sales and analytics teams.

Skills

CRM automation

Marketing platforms

AI tools

English proficiency

Job description

About Ledger

We’re a team of experts pushing the limits of what’s possible, united by our common goal to unlock true freedom through digital ownership, making technology accessible for all. We believe in a world where users, creators and enterprises manage their value with ownership and freedom. Our curiosity drives us to innovate, empowering individuals on a global scale. We believe change is constant and our team moves forward as one, with a culture of problem-solving where every employee is empowered and supported to challenge tradition and create solutions. Our mission is simple: to make self-custody accessible and give people the keys to their own financial futures. If you want to make a true impact, we want you to join us at Ledger.

At Ledger, we’re proud to be the global platform for digital assets and Web3, with over 20% of the world’s crypto assets secured through our Ledger devices. With our headquarters in Paris, and offices in Vierzon, Grenoble, Montpellier, London, Portland, Geneva, Zurich and Central Singapore, we have a team of around 600 professionals developing a variety of products and services to enable individuals and companies to securely buy, store, swap, grow and manage crypto assets – including the Ledger hardware wallets line with more than 7.5 millions units already sold in 200 countries.

The team:

Our CRM team keeps Ledger's customers engaged across every stage of their journey - from hardware upgrade to new wallet launches. As our CRM Lifecycle Specialist, you'll own the end-to-end execution of these campaigns & programs - working within the CRM team and stakeholders across product marketing, legal and localisation to bring each one to life. It's a hands‑on role for someone who loves organising detail and finding smarter ways to work by using AI tools to vastly speed up delivery.

What you’ll be doing:

• Campaign delivery: Create, manage, analyze and optimize multi-channel marketing campaigns

• End-to-end campaign/program build management: Initiate and own the cross-team collaboration of content creation, design, development, localisation, tracking and delivery of each campaign. Campaigns will be initiated from within the CRM team and across the Ledger organization

• Delivery process optimization: Find ideas and solutions for automating, optimizing and improving internal processes, by routine analysis and supplying actionable ideas

• Cross-Functional collaboration: Work closely with product, marketing, sales, and analytics teams to build and effectively deliver a high volume of campaigns.

What we’re looking for:

• 2+ years of CRM / marketing automation experience

• Experience with Marketing Automation Platforms, such as Braze, Eloqua, Salesforce Marketing Cloud, Pardot, Marketo and HubSpot

• Experience or understanding of AI tools such as Cursor/Claude/Gemini

• Highly proficient in spoken and written English

Nice to have

• Demonstrable experience or interest in the crypto industry and/or FinTech

• It's advantageous if you have knowledge in SQL, Liquid Scripting or have tried to play with code before

At Ledger, we are dedicated to continually investing in our employees which is why we offer more than just salaries; we provide comprehensive compensation packages that include a wide range of benefits. Here are some of the benefits you can look forward to:

• Flexible work options - Our hybrid policy allows employees to work from home up to 3 times per week

• Health & Wellness support - Health and Life Insurance.

• Financial growth opportunities - Employees can become shareholders in Ledger as well as other financial benefits depending on your country of work.

• Commuter allowance - Ledger offers a commuter allowance to contribute to your preferred means of transportation.

• Learning & Development - A comprehensive suite of training solutions providing a personalised learning experience for every employee.

For regionally specific benefits, your Talent Acquisition contact will be able to provide you with more information.

We’re committed to building an inclusive hiring process. If you need any adjustments or accommodations, just let us know, we’ll do our best to support you.