CRM Instore Manager - CDI - H / F

PRADA; Paris; Sur place; EUR 55 000 - 75 000; Plein temps

Résumé du poste

A leading luxury fashion brand in Paris is seeking a CRM Instore Manager who will consolidate customer data, support store staff, and improve client relations. The ideal candidate has strong retail experience, excellent analytical skills, and a customer-centric approach. This is a unique opportunity to work in a dynamic environment focused on personal growth and team excellence.

Qualifications

• Experience as a department or team manager in retail is essential.
• Strong client development capabilities are required.
• Familiarity with digital tools, especially Excel, is necessary.

Responsabilités

• Ensure customer data accuracy inputted by store team.
• Review and analyze Client Advisors’ KPIs and MBOs performance.
• Provide Store Manager with strategy for individual Client Advisors.
• Launch and monitor new CRM functions in store.
• Communicate enhancements with local Retail team.
• Generate and assist the interpretation of reports.
• Manage customer list for local marketing activities.
• Assist Store Manager in CRM action planning.
• Conduct regular CRM training with sales staff.
• Support in activities related to customer survey feedback.

Connaissances

Strong experience in retail

Proven track record of strong client development

In store-service oriented

Customer centric approach

Proficient in digital tools

Familiar with Excel

Strong interpersonal skills

Strong communication skills

Description du poste

Overview

JOB PURPOSE: The CRM Instore Manager consolidates the data regarding customers and provides the store staff the information required to consolidate the clientele, while supporting managers in the implementation of specific CRM projects at the store level.

Responsibilities

• To ensure customer data accuracy inputted by store team and validate data accuracy in system.
• To review and analyze Client Advisors’ performance including all elements of KPIs and MBOs (e.g CRM KPI, iPhone Interaction result, CRM activity results).
• To provide Store Manager individual Client Advisor overview and strategy.
• To launch and monitor new CRM system / function in store.
• To communicate with local Retail team :System / function enhancement ;Customer list / reports
• To generate and assist the interpretation of report in store.
• To manage customer list and ensure strategized local marketing activities.
• To assist Store Manager to setup in store CRM action plan by considering the event calendar and business environment.
• To conduct regular CRM training with the sales staff.
• To support Store Manager in all the activities related to customer satisfaction surveys, with a focus on store feedback collection & customer follow up action.

Knowledge and Skills

• Strong experience in retail, ideally as department or team manager.
• Proven track record of strong client development.
• In store-service oriented.
• Customer centric approach.Proficient in the main IT/digital tools.
• Familiar with Excel function and analytical.
• Engaging with strong interpersonal and communication skills.

Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth. Prada Group promotes an inclusive work environment, ensuring equal opportunities for all candidates, regardless of gender, ethnicity, sexual orientation, disability, or other personal characteristics. We believe that diversity is a value and we are committed to builder a fair and respectful workplace for all.