CRM Automation Specialist

Cafeyn Group; Paris; Hybride; EUR 40 000 - 80 000; Plein temps

Résumé du poste

An established industry player seeks a CRM Specialist to enhance customer engagement through innovative strategies and automation. This role involves developing targeted campaigns, analyzing performance metrics, and collaborating with cross-functional teams to drive improvements. You will have the opportunity to work in a flexible environment that promotes diversity and inclusivity while delivering high-value infotainment services. Join a dynamic team dedicated to creating personalized experiences that educate and entertain audiences across various platforms and markets.

Prestations

ClassPass subscription

Flexible remote-work policy

VIP access to Cafeyn app

Health Insurance

Lunch vouchers

CSE in France

Qualifications

• Expertise in CRM tools and marketing automation platforms is essential.
• Strong analytical skills to monitor and optimize CRM performance.

Responsabilités

• Develop and implement effective customer engagement strategies.
• Monitor and report on CRM performance metrics regularly.

Connaissances

CRM Tools

Marketing Automation

Data Analysis

HTML/CSS

A/B Testing

Project Management

Communication Skills

Outils

Braze

Hubspot

Slack

Confluence

Google Meets

Description du poste

We - Cafeyn Group

With 15 years of existence, Cafeyn Group is a multi-brand company composed of Cafeyn, Blendle, MiLibris and KidJo and based in France, Netherlands, UK, Canada and Morocco. With almost 140 employees, we propose a media experience through different products.

We want to achieve strong business performance across the Cafeyn Group through organic growth, diversified revenue streams and sustainable profitability. New opportunities are continuously sought by investment both within and outside of the business.

We deliver high-value, high-focus and forward-thinking, premium infotainment (information & entertainment content) services to our partners and customers, with personalised and relevant information to entertain and educate our audience, broadening their perspective and making them more knowledgeable.

Responsibilities:

• CRM Campaign Execution & Automation:
  • Develop and implement effective customer engagement and retention strategies.
  • Segment customer databases accurately to enable highly targeted CRM campaigns.
  • Build, deploy, and manage automated multi-channel campaigns (Email, Push Notifications, In-App Messages, Content Cards).
  • Optimize campaigns continuously to improve user engagement and conversion rates.
  • Collaborate closely with CRM, Design, Data, Copywriting, and Technical teams to ensure seamless execution and alignment.
  • Conduct comprehensive A/B testing to drive data-informed improvements and iterative enhancements.
  • Stay informed of the latest CRM trends, digital marketing strategies, and industry best practices.
  • Adapt campaigns to target audiences across market segments (b2c, b2b2c, b2b), countries (France, UK, The Netherlands, Canada, Spain, Italy) and products (Cafeyn, Blendle, ePresse, Mangas.io and Kidjo).
• Data & Performance Tracking:
  • Monitor, analyze, and report CRM performance metrics and KPIs regularly.
  • Refine messaging strategies and automation workflows based on customer insights and behavioral data.
  • Work collaboratively with the Data team to ensure the accuracy and integrity of CRM data.
  • Ensure compliance with data privacy regulations, particularly GDPR.

Required Skills:

• CRM & Marketing Automation:
  • Expert-level experience with CRM tools and marketing automation platforms (Braze and Hubspot preferred).
  • Proven track record of managing and optimizing CRM campaigns across various channels (Email, Push, In-App, Content Cards), products and countries.
  • Demonstrated ability to design, build, test, and refine automated customer journeys and workflows.
• Data & Performance Analysis:
  • Strong analytical skills to monitor, interpret, and optimize CRM performance based on KPIs.
  • Experience in customer segmentation, lifecycle marketing, and behavioral targeting.
• Technical Proficiency:
  • Solid skills in HTML/CSS and advanced message personalization techniques.
  • Proficient with A/B testing methodologies and campaign optimization.
  • Familiarity with data structures, API integrations, and data exchange between CRM platforms and external systems (desirable).
• Project & Stakeholder Management:
  • Excellent organizational and project management skills, capable of prioritizing and simultaneously managing multiple initiatives.
  • Effective collaboration skills across cross-functional teams including CRM, Design, Data, Copywriting, and Tech.
  • Detail-oriented mindset with proactive problem-solving capabilities.
• Communication & Language:
  • Fluent in English (both written and verbal).
  • Ability to clearly articulate complex CRM insights, data-driven recommendations, and technical concepts to non-technical stakeholders.

Our Perks and what’s Included

ClassPass subscription, for any sports addict or a wellness moment

Flexible remote-work policy: 2 days at the offices / 3 remotes per week, you can still come more if you want to.
Work from any of our office 4 weeks/year
VIP access to Cafeyn app
Health Insurance (60% paid by Cafeyn in France)
Lunch voucher (60% of 9e paid by Cafeyn in France)
CSE in France

Our internal Tools
Slack for internal communication
Confluence for shared information and documents
Google meets for virtual meetings (all meetings are recorded and archived)
And many others…

Our Rituals
Congrats Slack channel where we celebrate appreciation, win, and anniversary
All-hands meetings where we share business updates, and strategy in total transparency
We promote monthly events, where we join seminars, team building/off-site, sportive & team events

We believe that equality and diversity make us a better company and community. You don’t have to match all the requirements, if you feel this offer could be a great opportunity for you, reach out anyways! We hire based on talent and we promote inclusivity inside Cafeyn and strongly believe that our culture is strongest when it is the most diverse.