Creative Strategist

Voodoo

Paris

On-site

EUR 60,000 - 90,000

Full time

14 days+

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Benefits offered by this job

Competitive salary

Premium healthcare

Lunch voucher

Gymlib

Wellness activities

Remote days

Child daycare facilities

Job summary

A leading mobile gaming company in Paris is seeking a Creative Strategist to join its Creative team. In this role, you will define the creative vision across various games and apps and generate strategic insights to optimize campaign performance. Candidates should have proven experience in creative marketing, strong analytical skills, and excellent communication abilities. The company offers competitive salaries, premium healthcare, and wellness activities, fostering an innovative and collaborative environment.

Qualifications

Proven experience in a similar role, strategy consulting, or product/creative marketing.
Strong skills in strategic planning, market analysis, and insight generation.
Excellent written and verbal communication skills for crafting clear briefs.
Confident in using analytics and benchmarking tools to interpret data, draw insights, and optimize performance.
Strong creative ideation skills to turn insights into powerful hypotheses and ideas.
Excellent written and verbal communication skills.
Collaborative spirit and strong ability to challenge the status quo.
Fast learner with a versatile mindset.
Demonstrated track record of leading high-impact, cross-functional projects.
Thrives in an environment that values candor, freedom, and responsibility.

Responsibilities

Define and lead the creative vision and strategy per game/app.
Generate structured, insight-driven creative briefs.
Conduct extensive benchmarks to identify high-performing creative trends.
Conduct and continuously update extensive benchmarks by leveraging internal tools and third-party platforms to identify high-performing creative trends.
Analyze and deconstruct top-performing competitor creatives, providing actionable insights and storytelling patterns.
Benchmark across both mobile games and apps with identified genres and products.
Collaborate with Creative Leads, Producers, and the Data Team to ensure effective adoption of benchmarks and scale learnings.
Audit and improve existing creative workflows and propose strategic enhancements.
Identify skill gaps in the creative team and participate in sourcing and recruitment of new talent.

Skills

Creative strategy

Market analysis

Benchmarking

Communication

Collaboration

Communication skills

Cross-functional collaboration

Project leadership

User acquisition alignment

Fast learner

Tools

MarketIQ

Apptica

Data.ai

Job description

About Voodoo

Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.

Team

Our Growth team helps maximize the potential of each Voodoo product within the ecosystem. Our Growth team is split into several job expertise such as user acquisition, ad monetization, video ads, playable ads, and influencer marketers. Being part of the Growth Team at Voodoo requires a lot of operational excellence and creativity in order to constantly adapt ourselves to stay ahead of the rest of the market.

Role

Voodoo is looking for a Creative Strategist to join its Creative team, which produces performance-driven ad creatives to attract new users and optimize campaign impact. You will drive the creative vision and strategic direction across our entire portfolio of games and apps—identifying trends, guiding creative decisions, and helping turn great mobile products into global hits. You’ll also be responsible for transforming strategic insights into clear, actionable creative briefs rooted in benchmarking and ideation, enabling Creative Leads and Producers to execute with clarity and impact.

Responsibilities

Define and lead the creative vision and strategy per game/app in collaboration with Creative Leads.
Generate structured, insight-driven creative briefs based on your benchmark analysis, market intelligence, and strategic ideation frameworks.
Define guidelines, priorities, and execution standards of the production on a weekly basis.
Conduct and continuously update extensive benchmarks by leveraging internal tools and third-party platforms (e.g., MarketIQ, Apptica, Data.ai) to identify high-performing creative trends early.
Analyze and deconstruct top-performing competitor creatives, providing actionable insights and storytelling patterns to inform ideation.
Benchmark across both mobile games (e.g., Match-3, Hypercasual, Hybridcasual) and apps (e.g., Blitz, Wizz, WeMoms, and future products).
Collaborate with Creative Leads, Producers, and the Data Team to ensure effective adoption of benchmarks, streamline reporting, and scale creative learnings across teams.
Audit and improve existing creative workflows and propose strategic enhancements to maximize output and creative impact.
Identify skill gaps in the creative team (e.g., motion design, 3D animation) and actively participate in sourcing and recruitment of new creative talent.

Profile

Proven experience in a similar role, strategy consulting, or product/creative marketing.
Ability to envision, articulate, and document compelling creative strategies.
Strong skills in strategic planning, market analysis, and insight generation to align creative direction with user acquisition goals.
Confident in using analytics and benchmarking tools to interpret data, draw insights, and optimize performance.
Strong creative ideation skills to turn insights into powerful hypotheses and ideas.
Excellent written and verbal communication skills—capable of crafting clear briefs, persuasive recommendations, and actionable plans.
Collaborative spirit and strong ability to challenge the status quo in a constructive and forward-thinking way.
Fast learner with a versatile mindset, eager to innovate and iterate.
Demonstrated track record of leading high-impact, cross-functional projects.
You thrive in an environment that values candor, freedom, and responsibility.