Creative Director Brand Content and Activation

Malherbe Paris; Paris; Sur place; EUR 60 000 - 90 000; Plein temps

Résumé du poste

Medusa, l'agence créative du groupe Malherbe Paris, recherche un Directeur Créatif pour diriger l'offre de Contenu de Marque et d'Activation. Ce rôle clé impliquera de façonner des identités de marque à travers un travail créatif à la fois captivant et stratégiquement pertinent. Vous serez responsable de la gestion de projets et du développement de concepts audacieux qui engagent et inspirent, tout en maintenant une cohérence narrative à travers tous les canaux.

Prestations

Travail à distance flexible 2 jours par semaine

Qualifications

• Expérience minimum en agence.
• Capacité à créer des stratégies créatives à fort impact.
• Maîtrise du développement de récits en français et en anglais.

Responsabilités

• Définir et conduire la stratégie créative pour les campagnes de contenu et d'activation.
• Agir en tant que point de contact principal pour les clients.
• Surveiller les tendances et les innovations pour renforcer l'impact des campagnes.

Connaissances

Créativité

Stratégie

Gestion de projet

Narration de marque

Description du poste

Medusa – The Creative Agency of Malherbe Paris Group

At the end of 4, Hubert de Malherbe, together with partners Suzanna Euphrosine and Mélodie Jouteau, launched Medusa, the communications agency of the Malherbe Paris Group.

Positioned as a creative strategy partner for luxury, premium, and lifestyle brands, Medusa offers a holistic approach to brand experience, addressing the growing demand for consistency across offline and online channels.

With over a decade of experience as a business unit before its official creation, Medusa supports clients through branding, integrated campaigns, and digital activation, delivering end-to-end services from creative strategy to production.

Our Vision : Captivate to Transform

Like the mythical figure whose gaze could turn to stone, our ambition is to create a powerful impact—transforming brand perception through foundational reinvention or ephemeral brilliance.

Our Services

Global Branding

We help brands build solid foundations by redefining their positioning and identity for a lasting and coherent presence across all touchpoints, both online and offline. Sectors include cosmetics, hospitality, wine & spirits. Key projects: Mandarin Oriental, Minuty, Parfums de Marly, Cambridge Satchel, Element Eight.

Brand Content & Brand Activation

We elevate brands during key moments with striking, emotion-driven campaigns—ideal for events, product launches, or limited editions. Key projects: Dior, Guerlain, Ralph Lauren, Martell, Shinsegae, Bloomingdale’s.

Our Values

Human Skills : Common sense, openness, anticipation, mutual support, and clear communication.

Loyalty : Strong commitment to our team, clients, and partners.

Hospitality : Service-oriented and solution-driven mindset.

Radical : Bold, well-founded strategic and creative convictions.

Rigor : Flawless attention to detail from start to finish.

Consistency : Professional and human excellence across the board.

Recent awards include: 2 Bronze for DIOR, Integrated Campaigns; 2 Bronze for DIOR, Brand Content; 4 Gold for Guerlain, Digital Film. Press articles highlight Medusa’s standout strategies.

Medusa comprises around + in-house talents, supported by a specialized freelance network to deliver tailored expertise for each project.

Remote Work Policy : Flexible remote work 2 days per week.

Job Opening : Creative Director – Brand Content & Activation

You will lead and grow the Brand Content & Activation offering at Medusa. In this pivotal role, you’ll shape and express brand identities through captivating, strategically grounded creative work—not trend-driven, but fueled by meaningful, aesthetic intuition.

Just like Medusa’s legendary gaze, your mission will be to spark emotional impact that transforms how brands are perceived—every project must mark a clear “before” and “after.”

With your seasoned experience, you’ll deliver a global, integrated vision that meets the market’s demand for seamless offline and online coherence across all touchpoints. You will work closely with the partners—especially the Associate and Chief Creative Officer—within a + person creative team.

Role requirements

Creative & Strategic Development

Define and drive the creative strategy for Brand Content & Activation campaigns. Develop bold, strategically rooted concepts that build emotional connection, boost brand visibility, and drive engagement. Ensure narrative and visual coherence across all touchpoints (print, digital, social, experiential, retail). Develop a radical, distinctive approach aligned with the agency’s DNA and client ambitions. Champion strong creative convictions backed by cultural and societal insights.

Project & Client Management

Help shape and elevate brand storytelling and activation strategies. Act as the main point of contact for clients, building long-term trust and loyalty. Collaborate with account teams to ensure creative excellence matches client needs. Oversee project progress from concept to delivery, ensuring consistency and relevance. Monitor trends and innovations to keep work fresh and impactful.

Innovation & Trend Monitoring

Stay ahead of emerging trends in brand content, digital activations, and consumer engagement. Create concepts grounded in a deep understanding of evolving consumer behavior. Experiment with new formats and disruptive ideas to strengthen campaign impact. Maintain an ongoing watch on the evolution of the luxury, premium, and digital sectors.

Qualities & Characteristics

Minimum years of agency experience. Proven ability to create and guide teams through meaningful, coherent, and high-impact creative strategies. A sense-driven approach that balances strategic relevance with creative elevation. Strong skills in brand narrative and strategic planning, with the ability to articulate ideas, messages, and values. Excellent interpersonal skills to foster collaboration both internally and with clients. Solid expertise in shooting and 3D production for brand campaigns.

Skills

Ability to craft bold, original creative strategies. Mastery of narrative development in both French and English. Strong strategic mindset with the confidence to pitch and defend bold ideas. Execution excellence to turn creative vision into flawless delivery. Brand expertise: experience managing full-scale integrated campaigns.

Leadership & Management

Sharp communication and presentation skills. Inspirational leadership with the ability to unify a team around a shared vision. Efficient resource management and process optimization. Strategic decision-making. Capacity to handle multiple projects with high standards. Client relationship and negotiation fluency.