Content Product Manager

At LumiQ, we’re on a mission to make professional education enjoyable. As a modern, audio-first learning platform, we empower accounting and finance professionals to fulfill their continuing professional development requirements through engaging podcasts. Over the past five years, we’ve cultivated a devoted customer base of over 1,000 corporate and accounting firms across North America.

LumiQ is proud to be a 2024 Deloitte Fast 50 winner. We’re creating awesome proprietary content, nailing our go-to-market strategy, and being the first to shake up the industry. Most recently, we secured a strategic investment from Vertu Capital to fuel our expansion globally and continue executing on our exponential growth plans.

LumiQ is also a certified Great Place to Work! We’re all about transparency, ownership, innovation, and empathy. If you’re ready to make a real impact and help us transform professional education, we’d love to hear from you!

As a Content Product Manager, you will be the bridge between content strategy, listener engagement, and business outcomes. You will combine data analysis, user insights, and industry knowledge to inform and optimize our content strategy. Your role will focus on driving engagement, retention, and enterprise growth through strategic content decisions.

You will work closely with Content, Product, Marketing, Sales, and Customer Success teams to understand what content resonates with our audience, uncover opportunities to improve content discoverability, and ensure our content strategy aligns with broader product and business goals.

Key Responsibilities:

• Analyze listening data to understand what content resonates with audiences and why.
• Track content engagement metrics (completion rates, drop-offs, listening trends) and segment the audience to identify high-value groups.
• Validate or challenge anecdotal feedback from Sales, CS, and Compliance with data.
• Define KPIs for content success and measure the impact of content changes on listener behaviour and business outcomes.
• Run experiments on content formats, episode lengths, and titles to maximize engagement.
• Present insights regularly to stakeholders to drive data-informed content decisions.

• Conduct user interviews and meet with L&D teams to uncover insights and value drivers.
• Share these insights with the Content team to help build customer empathy with the team.
• Synthesize qualitative and quantitative feedback to make content recommendations.
• Partner with the marketing and product teams to communicate content updates to customers.
• Create and maintain an internal resource for frequently asked content questions.
• Support marketing in creating industry and market specific collateral for sales and customer success teams.

• Partner with the Content team to prioritize topics based on data and business goals. For example, what content is needed to enter new markets.
• Align content strategy with the product roadmap to improve content discoverability and engagement.
• Identify opportunities to improve how content is surfaced to increase listener engagement.

• CPA designation strongly preferred – Deep understanding of the accounting industry and CPD or CPE requirements.
• Data-Driven – Strong analytical skills with the ability to interpret complex data and uncover actionable insights.
• Strategic Thinker – Experience synthesizing multiple data sources and making strategic recommendations.
• Strong Communicator – Ability to present insights clearly and persuasively to stakeholders at all levels.
• Collaborative – Proven ability to work cross-functionally with Product, Sales, Marketing and Customer Success teams.
• Curious and Insightful – Comfortable conducting user research and extracting key insights from conversations.
• Results-Oriented – Focused on driving engagement, retention, and business outcomes through content strategy.
• Systems Thinker – You are comfortable (and excited!) by the thought of building scalable systems from scratch.

If you think your experience is most of the way, there we’d still love to meet you!

Please note this is a flexible hybrid role based out of Toronto, Canada. Employees will be expected to be able to commute to the office 2 times a week. However, for training & onboarding purposes, the in-office expectation time will increase.

Benefits and Perks:

- Health Benefits: are available after 3 months with us, including a yearly health spending account. You'll also have access to an Employee Assistance Program for additional support if needed.

- Hybrid Work Style: The best of both worlds. Enjoy remote work and a downtown Toronto office with snacks, events, and ping pong.

- Monthly team social events: (Super Smash Bro party, hot chocolate bar, Blue Jays game, Hot One's Challenge are just a few examples of what we have done in the past).

- Schedule flexibility: We know our employees have lives outside of work and don’t mind if you need to run to a mid-day doctor's appointment or pick up a kid early from school!

- Nomad policy: Work remotely 4 weeks of the year from anywhere in the world.

- Endless Learning: Our platform isn't just for accountants. Listen to podcasts on soft skills, career development, leadership, and more.

- LumiQ Clubs: Join an existing club or start your own!