Content Marketing Manager- Relocation to London, Amazon Business EU

Content Marketing Manager - Relocation to London, Amazon Business EU

DESCRIPTION
This job requires relocation to London. Amazon will provide relocation support for the successful candidate.

Amazon Business is seeking an enthusiastic and self-directed Content Marketing Manager for France to work closely with Amazon Business stakeholders to create and localize marketing content (blogs, customer stories, videos, webinars, event messaging, etc.) designed to increase engagement with prospects and customers across the various stages of the buyer's journey, including value propositions and key messaging frameworks by (sub)vertical/industry and solution. This role will work in a highly matrix organization, partnering with the EU marketing teams to identify and deliver actionable ways to increase adoption of solutions by various customer segments via multiple channels.

The ideal candidate is a strong writer, fluent in both English and French, earns trust through performance and relationship building, and thinks strategically and analytically about customer challenges and how to align our messaging. This individual will also assess content gaps and work to build assets to fill those gaps for the local French market. The right candidate should have a strong record of delivering results timely and effectively.

You will be part of the Amazon Business EU Marketing team, responsible for Amazon Business' messaging in France and will work closely with product marketing and marketing partner teams including digital, field, and regional marketing.

This role will be located in London, UK and requires presence 5 days in the office.

Key job responsibilities

1. Develop and execute comprehensive content marketing strategies aligned with business objectives and customer needs.
2. Own end-to-end content creation and distribution across multiple channels (blog, social, email, web, sales enablement, B2B events (virtual and in person).
3. Lead data-driven content optimisation through analytics and testing.
4. Manage editorial calendar and content production workflow.
5. Drive thought leadership initiatives through white papers, case studies, and industry research.
6. Develop and align customer journeys with relevant content, campaigns, activities, and initiatives for each solution and ensure cross-functional Amazon Business teams are aligned to these journeys.
7. Identify and package relevant marketing materials based on defined customer journey maps with the objective of helping new customers progress through their procurement lifecycle.
8. Apply content and product marketing best practices for each customer segment and identify opportunities to improve the customer experience across multiple channels and teams. Build strong relationships across with Global and Geo (North America, Europe and Asia Pacific) Marketing teams to ensure efforts are aligned with other content strategies and objectives, including localising geo-relevant content.
9. Provide clear, consistent, and frequent communication to stakeholders to ensure clarity on content activities, status, goals, and results.
10. Deliver detailed updates via regular business reviews which showcase key metrics and KPIs reflecting content performance.
11. Assess content gaps and work to build assets to fill those gaps.

1. 5+ years of professional non-internship marketing experience.
2. Experience in content creation and distribution across multiple channels: blog, social, email, web, sales enablement, B2B events.
3. Experience creating visual assets for digital, mobile, and social.
4. Experience building, executing and scaling cross-functional marketing programs.
5. Native French level.
6. Business fluent in English.

1. Experience in multi-territory campaign management.
2. Experience in digital marketing and content production timelines and process.
3. Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
4. Experience managing or working within cross-functional marketing and creative teams.
5. Basic knowledge of Salesforce and Pardot preferred.

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