Content Localisation Manager

Kolsquare is the leading Influencer Marketing software solution in Europe, trusted by marketing professionals to manage KOL (Key Opinion Leader, also known as influencer) marketing campaigns. Our platform is designed to optimize brand communication strategies, addressing the challenges of the digital era.

With Kolsquare, professionals can seamlessly identify the most suitable KOL profiles, manage their campaigns from start to finish, and analyze their results and performance metrics.

Kolsquare leverages cutting-edge Big Data, AI, and Machine Learning technologies to empower hundreds of clients including Coca-Cola, Danone, Publicis, Orange, Sézane, and Decathlon. We help brands forge meaningful partnerships with over 3 million KOLs who have 5,000+ followers across 180 countries on platforms like Instagram, TikTok, Twitter (now X), Facebook, Snap, and YouTube.

In 2024, Kolsquare became part of the team.blue group, one of Europe’s largest private tech companies. This partnership amplifies our commitment to innovation, excellence, and our continued trajectory of exceptional, profitable growth.

OUR MISSION

Kolsquare is proud to be a Benefit Corporation, certified B-Corp in 2024. Our mission is to help you realize your full potential while making a positive impact on the world.

Influencer Marketing is hailed as a revolutionary $30B industry that has transformed the media and digital landscape. It is both a goldmine of opportunity and a field surrounded by myths and uncertainties. While everyone acknowledges its impact on brand awareness and customer acquisition, not everyone knows how to harness its potential effectively.

At Kolsquare, we believe wholeheartedly in the power of this new media. We see it as the most impactful way for ideas, individuals, and organizations to grow and achieve their greatest potential. Furthermore, we believe it is an incredible tool to create meaningful, positive change for a better world. Our mission is simple: to make the power of KOL Marketing accessible to all.

YOUR MISSION AS CONTENT LOCALISATION MANAGER

Drive Kolsquare's global growth by ensuring our content and platform speak the language and the culture of every market we touch.

YOUR SCOPE AS LOCALISATION PROJECT MANAGER

Reporting to the SEO & Content Manager, you will collaborate with the marketing, sales, and product teams, as well as external freelancers (copywriters and designers). You will lead the charge in making Kolsquare feel local everywhere, blending strategy, language, and culture to power global expansion.

You will be responsible for ensuring that all localised content, whether for the platform, website, reports, or marketing campaigns, is accurate, qualitative, and aligned with local SEO and market strategies. You will oversee content localisation efforts for existing markets and support the launch of new languages and local cultures.

Your main responsibilities:

1. Content localisation: Manage and coordinate the localisation of all content across international markets, including blog articles, whitepapers, success stories, newsletters, landing pages, and social media assets. Ensure translations align with local SEO strategies and market nuances.
2. Copywriter management: Oversee a pool of local copywriters (freelancers or agencies) by providing detailed briefs to ensure content is SEO-optimized, market-appropriate, and aligned with the overall strategy.
3. Paid Ads Localisation: Work closely with the Growth Manager to adapt paid ad messaging for optimal resonance in each market.
4. Content publication: Ensure all localised content is published seamlessly via Webflow, maintaining an organised structure that supports the content strategy.
5. Tone of voice & brand alignment: Uphold Kolsquare's tone of voice and writing guidelines across all markets, ensuring consistency in every piece of content.
6. Product Localisation: Ensure the platform is accurately localised and culturally relevant. Adapt communications for new product features.
7. Process management: Set up and optimise processes to streamline collaboration with internal teams and external stakeholders, improving efficiency and the quality of localisation efforts.

THIS JOB IS TAILORED FOR YOU IF:

1. You have 4+ years experience in content localisation, project management, or a similar role, preferably in a tech, SaaS or B2B environment.
2. Solid understanding of SEO strategies and their application to content localisation.
3. Proven ability to work in a fast-paced, data-driven environment focused on driving organic traffic and lead generation.
4. Strong communication and collaboration skills, with the ability to work across multiple teams and markets.
5. Excellent organisational skills, with the ability to manage multiple projects while maintaining attention to detail.
6. Deep understanding of local culture and language nuances.
7. Experience managing copywriters and working with external agencies.
8. Proficiency in CMS platforms (preferably Webflow) for content publication.
9. A team player who thrives in a collaborative, international environment.
10. Passionate about digital marketing, social media, and influencer marketing.
11. You are fluent in English (compulsory) and at least one other Kolsquare language (French, German, Spanish, Italian, Danish, Swedish; every other language is a plus).

Kolsquare is an on-demand work from home company, with a head office in Paris, France. You will have access to our coworking network Spaces in 400+ cities in the world, and we will gather physically on a monthly and quarterly basis with other Kolsquarians for great team building events.

Our values at Kolsquare:

Deliver WOW - Be Responsible in your actions - Pursue Growth & Learning - Be passionate and determined - Share your Power, Knowledge & Wealth - Build Authentic relationships. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences.

We believe that our differences enable us to be a better team, one that makes better decisions, drives innovation, and delivers better business results.