Content & KOL & Influence Specialist

BYD Europe; Courbevoie; Sur place; EUR 45 000 - 60 000; Plein temps

Résumé du poste

Une entreprise de technologie de pointe, BYD Europe, recherche un professionnel du marketing avec une expérience confirmée dans la planification de contenu et les partenariats avec des influenceurs. Vous serez responsable de la création et de la gestion de contenu sur les réseaux sociaux, ce qui contribue à l'expansion des véhicules électriques sur le marché français. Un diplôme en marketing et une passion pour l'industrie automobile sont essentiels.

Qualifications

• 5+ ans d'expérience en marketing de contenu ou en marketing d'influence.
• Connaissance des réseaux sociaux comme Instagram, TikTok et YouTube.
• Maîtrise du français et de l'anglais.

Responsabilités

• Planifier des thèmes de contenu et coordonner la production.
• Développer des calendriers de contenu pour les réseaux sociaux et écrire des textes.
• Collaborer avec les équipes produit et vente pour prioriser le contenu.

Connaissances

Copywriting

Créativité

Analyse de données

Gestion des influenceurs

Coordination

Formation

Baccalauréat en Marketing

Communications

Description du poste

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Europe BV located in Schiedam, Netherlands is the marketing and sales HQ of BYD Co., Ltd based in Shenzhen, China. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.

About BYD France

BYD France is the French National Sales Company of BYD BV Europe and BYD Company Ltd, a China-based company and a leading global supplier of green energy technologies. BYD France offers a range of electric vehicles, including all-electric cars, buses & forklifts. BYD is expanding its operations in France to support a growing portfolio of New Electric Vehicle Passenger car and LCVs projects.

Key Responsibilities

Plan overarching content themes, including launch rhythms, market topics, test drive days, and delivery stories

Develop social media content calendars, write copy, and ensure alignment with brand tone of voice

Collaborate with Product and Sales teams to prioritize content and highlight key models

Coordinate content production assets for daily posts and paid campaigns

Support digital media buying execution, monitor performance, and optimize creative materials

Drive creative ideation for content and campaigns

Build and tier KOL resource pool (regional, vertical, local lifestyle influencers)

Select KOLs and evaluate partnership opportunities

Coordinate content execution with KOLs and track publishing timelines and performance

Liaise with dealers to facilitate KOL test drives and co-creation events

Collect KOL content, assets, and lead information

Review KOL content to ensure brand alignment and messaging accuracy

Deliver KOL performance reports and content analysis

Requirements

Bachelor's degree in Marketing, Communications, or related field

5+ years of experience in content planning, social media, or influencer marketing

Strong copywriting and creative thinking skills

Familiarity with major social platforms (Instagram, TikTok, YouTube, etc.)

Experience working with KOLs/influencers and managing content partnerships

Data-driven mindset with ability to analyze campaign results

Proficiency in French andEnglish;

Excellent communication and coordination skills

Passion for the automotive industry and digital trends