Consumer & Shopper Insights Apprentice

Pernod Ricard USA; Paris; Sur place; EUR 30 000 - 50 000; Plein temps

Résumé du poste

An established industry player is seeking a Consumer & Shopper Insights apprentice to join their dynamic team in Paris. This one-year role offers a unique opportunity to dive deep into consumer insights and contribute to strategic marketing initiatives. You will support the analysis of consumer behavior, assist in external communication strategies, and prepare impactful presentations. With a focus on innovation and a supportive environment, this position is perfect for someone eager to grow and make a difference in the world of wines and spirits. Join a company that values curiosity and creativity while building a solid professional network.

Prestations

Company mutual insurance

Access to work council benefits

Company savings plan with profit-sharing

Company restaurant

Unlimited access to Coursera training

Employee events (Masterclasses, conferences)

Qualifications

• Curiosity about Consumer Insights and consumer-centric strategy.
• Experience in Consumer Insights, Consulting, Strategy or Marketing.

Responsabilités

• Support analysis related to MAESTRIA 2.0 for consumer centricity.
• Prepare strategic presentations for management and committees.

Connaissances

Consumer Insights

Project Management

Analytical Skills

Communication Skills

Tech Savvy

Excel

PowerPoint

Formation

Master's degree from a Business School

Outils

Excel

PowerPoint

AI Applications

Insights Factory

GWI

BevTrac Platforms

Description du poste

Want to join the world's No. 2 in wines & spirits and work among convivial teams? Pernod Ricard is looking for a Consumer & Shopper Insights apprentice for 1 year starting in September 2025. You will be based at the Island, our office in central Paris (Saint Lazare Train Station, Paris 8).

Supported by the CEO, the Global Brands team is setting strategic direction for our portfolio and brand activation & positioning. Global Marketing function designs and monitors Group brands portfolio strategy based on robust insights, harnessed by Strategy & Insights Center of Excellence. S&I COE acts as Consumer Insight Expert for affiliates in terms of methodology, insights frameworks, agency rosters and project management. The Global Consumer Insight Vision: Lead human centric decisions that drive strategy and profitable growth; Energizing business imagination; Anticipating consumer needs in Moments.

Your key missions:

1. You will support the analysis related to MAESTRIA 2.0, a global effort for a key strategic priority at Pernod Ricard, anchoring consumer centricity in the group’s global portfolio strategy. From a Consumer Insights perspective, it combines
   • Demand sensing: understanding the strategic moments of conviviality in the markets & the key drivers of category choice. Support work for PR various global brands and markets.
   • And may also include path to purchase: understanding the consumer journey and the influential touchpoints leading to alcohol consumption in the different moments.
2. You will support the external communication strategy of the Global Consumer Insights Team, showcasing the undisputed consumer centricity of Pernod Ricard, including leveraging insights factory platform.
3. You will help with the democratization of Consumer & Shopper Insights within the group (which may include The Insights Factory, GWI, BevTrac Platforms etc.).
4. You will prepare strategic presentations to be shared with management and other committees, at HQ or other affiliates.
5. You will regularly provide updates on projects to the consumer understanding and demand sensing team.

If you recognize yourself in the description below, don’t wait to apply!

1. You are curious about Consumer Insights and Consumer-centric strategy.
2. You have a first experience in Consumer Insights, Consulting, Strategy or Marketing.
3. You have strong project management skills.
4. You have strong analytical skills and are comfortable with Excel tools.
5. You are tech savvy, able to adopt forward-looking techniques in building digital and technology applications including AI.
6. You have strong communication skills and are very comfortable with Power Point presentations.
7. You are fluent in English and ideally in French but not compulsory (90% of the work in English).
8. You study a Master’s degree from a Business School.

You will also benefit from these advantages:

1. Company mutual insurance.
2. Access to the work council benefits after 6 months.
3. Possibility to open a company savings plan with profit-sharing.
4. Company restaurant.
5. Unlimited access to the Coursera training platform to enhance your experience.
6. Employee events (Masterclasses, conferences, etc.).

All in a friendly, supportive environment that will help you to progress and build a solid professional network: 92.2% of our interns and alternates recommend us as an employer (Happy Trainees 2025)!

Pernod Ricard is committed to offering equal opportunities to all talents. Our recruitment methods focus on skills and competencies.

Job Posting End Date:

Target Hire Date: 2025-09-01

Target End Date: 2026-08-31