Consumer Insights Consultant

Boston Consulting Group (BCG); Paris; Sur place; EUR 70 000 - 100 000; Plein temps

Résumé du poste

A leading global consulting firm in Paris seeks an experienced consultant to join their Expert Consulting Track. You will engage directly with clients to deliver insights while enhancing BCG's research methodologies. Ideal candidates will have 5-9 years of industry experience focused on consumer research and strong analytical abilities. Proficiency in both French and English is required.

Qualifications

• 5-9 years of experience in industry and/or consulting focused on consumer research.
• Experience in developing and executing research plans combining qualitative and quantitative methods.
• Strong communication skills in French and English.

Responsabilités

• Lead client discussions and deliver actionable insights.
• Drive client proposal development and assist in research plans.
• Contribute to improving BCG's proprietary frameworks and methodologies.

Connaissances

Consumer research product management

Quantitative analytics

AI / GenAI tools

Survey data analysis

Description du poste

About the Company

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact. To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

About the Role

You will be a core member of a case team with some of the industry’s brightest minds from diverse backgrounds to advise clients on a variety of strategic decisions from portfolio strategy, long term growth opportunities to acquisition assessment. The team will leverage your expertise to gain a deep understanding of consumers and deliver next level impact .

About the Practice / Team

BCG’s Marketing, Sales & Pricing (MSP) Practi ce leverages deep customer insight and a powerful arsenal of data, tools & analytics to inspire revolutionary thinking in all aspects of marketing, sales and pricing. With low risk and high returns, we help digitally transform how clients go to market and generate significant value. The foundation of our success continues to be outstanding value created for even the most leading-edge of our clients : double digit revenue growth and margin expansion. We seek to be leading-edge, and continue to invest in our programs and arsenal of tools and proprietary data.Highlights include : MSP Cataly st (our flagship software platform), Pricing advantagement centers , Center for Customer Insig ht, Google partnership and joint Digital Academy, and Customer Analytics solutions.The MSP is at the forefront o f DigitalB CG, driving digital go-to-market transformation, and offering our clients leading-edge solutions o n Personalizatio n , Digital Marketi n g,Next Generation Sales and Customer Journ eys.We are consistently rated as having the deepest commercial [consulting] capabilities of any consulting firm. And, we have broad experience across both B2B and B2C sectors, and across the globe.

Responsibilities

• Direct Client Engagement and Support - You will use a wide range of methodologies (qualitative, quantitative, social listening, etc.) and lead the insight module to deliver actionable insights to inform business decisions. Together with the project team, you will be leading client discussions to scope, design and analyze the research
• Proposal Development Support - You will drive the client proposal development by assisting in the creation of materials and participating in the selling process. As an Expert, you will lead research plans and outline BCG’s capabilities in the Center for Customer Insight domain.
• Intellectual Capital Development - You will contribute to broaden and deepen the knowledge base of the firm : improving BCG’s proprietary frameworks, methodologies & tools and developing knowledge of generalist consultants. You will develop state of the art tools, working hand in hand with BCG’s Consumer Knowledge Team staff. You will play a role in the growth of CCI through case execution, client development, and intellectual property & product creation.
• Vendor Management - You will advise BCG’s project teams on how to best select and manage external research vendors and help the broader CCI Operations team continuously validate / improve external relationships.

Our Expert Consulting Track

The Expert Consulting Track (ECT) is vital to BCG’s ability to successfully meet our clients’ demand for deep expertise and advanced technical capabilities. Experts deliver next-level impact for BCG's most complex and cutting-edge client challenges. Experts focus on developing BCG's thought leadership, commercial capabilities, and intellectual property assets; and their work is essential to our delivery model. Working as part of a multidisciplinary team to bring the ‘best of BCG’ to our clients, Experts come from diverse backgrounds, with expertise often gained outside of BCG in industry, academia, or specialized consulting.

Qualifications

• 5-9 years of experience of industry and / or consulting experience, with a focus on consumer research product management, or quantitative analytics and insight generation (ideally in a marketing or consumer market research companies experience organization).
• Experience in developing and executing research plans which combine both qualitative and quantitative methods. Demonstrated experience using quantitative and analytical skills to generate insights that inform business strategy.
• Experiments with latest AI / GenAI tools applied to consumer analytics and insights generation.
• Familiarity with performing survey data analysis, producing quantitative modeling, and interpreting data through a business and economic lens to create commercial recommendations.
• Be pragmatic, solution-oriented, and equipped with strong business acumen to tackle challenges effectively and deliver impactful results.
• Be able to translate complex business challenges into actionable operational consumer research solutions to drive strategic decision-making and business success.
• Have the interpersonal skills to partner with executive management teams as they implement a new vision and passion for enabling leaders to drive change within organizations set you apart.
• Have excellent verbal and written communication skills in French and English, in addition to a strong presence and leadership skills.

Equal Opportunity Statement

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws. BCG is an E - Verify Empl oyer. Click here for more information on E-Verify.