Community management specialist

BYD EUROPE; Beauvais; On-site; EUR 38,000 - 56,000; Full time

Job summary

BYD EUROPE is seeking a proactive Community Growth & Engagement professional in France to lead localized community strategies, content planning, and engagement initiatives for our brand. You will coordinate campaigns and events, monitor performance, and collaborate with marketing and after-sales teams to drive positive community impact.

The role emphasizes online and offline engagement, content localization, and data-driven optimizations to improve growth and retention among the France audience.

Responsibilities

• Develop and execute community growth strategies tailored to the UK market
• Drive user engagement through campaigns, discussions, and interactive content
• Identify and nurture key users (KOLs, active contributors, brand advocates)
• Plan and publish high-quality, localized content (posts, topics, campaigns)
• Moderate user-generated content to ensure quality and compliance
• Identify trending topics and align content with user interests
• Plan and execute online and offline campaigns (e.g., test drive events, meetups)
• Collaborate with marketing and after-sales teams to launch engagement initiatives
• Support offline activities such as vehicle showcases and community events
• Monitor community performance metrics (engagement, retention, growth)
• Analyze user behavior and optimize content and operations strategies
• Provide regular reports and actionable insights

Job description

About BYD Our Purpose is to

About BYD Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

Key Responsibilities

Community Growth & Engagement

• Develop and execute community growth strategies tailored to the UK market
• Drive user engagement through campaigns, discussions, and interactive content
• Identify and nurture key users (KOLs, active contributors, brand advocates)

Content Planning & Management

• Plan and publish high-quality, localized content (posts, topics, campaigns)
• Moderate user-generated content to ensure quality and compliance
• Identify trending topics and align content with user interests

Campaign & Event Execution

• Plan and execute online and offline campaigns (e.g., test drive events, meetups)
• Collaborate with marketing and after-sales teams to launch engagement initiatives
• Support offline activities such as vehicle showcases and community events

Data & Insights

• Monitor community performance metrics (engagement, retention, growth)
• Analyze user behavior and optimize content and operations strategies
• Provide regular reports and actionable insights

Location: France

Type of Employment: Full-time