Communications Director

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Reference Studios is a leading holistic communications agency founded by Mumi Haiati in 2017 with the vision to create a contemporary platform built on creativity and his vast global network. With offices in Berlin, Milan, and Paris , its approach is purpose-built for today's cross-culture environment, a terrain in which youth and luxury, brand and consumer, online and offline, co-exist as a whole.

Reference operates under the philosophy that everything a brand or institution does – both physically and digitally – should be thought of and treated as a form of media.

Reference offers an integral approach to communications, in which top tier experience in press relations, brand & community building, curation, events and social media are mobilised strategically and simultaneously to build momentum and energy around clients.

Reference Studios is looking for a highly motivated Communications Director to join our team in our new Paris office. With a profound commitment to client service, exceptional client liaison skills, and deep expertise in public relations, the Communications Director will develop and execute comprehensive 360-degree communications strategies, oversee high-impact events and community-building initiatives, and drive the performance of the Communications department.

The ideal candidate will demonstrate leadership , cultivating relationships with senior editors and key opinion leaders, ensuring top-tier media coverage for our clients, and developing a high-performing team delivering exceptional results that align with Reference Studios' vision and standards. Identifying with our brands, content, and values is not only a plus – it is a prerequisite to excel as an ambassador of Reference Studios at all times.

Your Mission:

• Create and ensure strategic/seasonal PR/communications plans are in place with all clients responsible for – aligned with Management and Client.
• Ensure time/action plans in place with all clients responsible.
• Accountability for results delivered weekly/monthly, with ROIs, both internally and externally.
• Ensure that results match standards & expectations of Reference and the Client.
• Coach team and share network wherever there are gaps in the current status quo for a Client versus the expectations.
• Develop team members to commit to mutual ambitions - Reference vision, expectations, standards, responsibilities for PR team/specialists dedicated to clients responsible for.
• Partner effectively with Creative Lead, working cross-functionally effectively across clients, projects & events where required.
• Accountability for delivery of services (incl. events, community, PR, et al) and results for clients responsible for (average of 5-7 clients/projects – depending on scale).
• Direct, empower, and coach the team working on each client/project.
• Cultivate a network of senior editors and KOLs for the benefit of PR/comms opportunities for clients and Reference overall.
• Uphold Reference Studios, and Mumi as Founder, in public relations at all times.
• Contribute proactively to the team build-up of Paris headquarter, step in and lead from front in occasions of capacity/recruitment issues.
• Organise interviews and give opinions in finding the right talent to join Reference.
• Proactively propose and gain new business – focus on high image and/or commercial clients/projects.
• Be an ambassador for Reference Studios - cultural values and knowledge, sensitivity, confidentiality, and respect.
• Synergise clients, brands, community to optimise opportunities for clients of Reference Studios and the agency overall.
• Be an example in terms of senior presence, standards, attitude, and spirit/energy – particularly in the Paris office & showroom, as well as FOH during events.

Your Profile:

• Experience : Minimum of 8 years in Communications, Marketing, Public Relations, or a related field within the fashion industry (agency or in-house), or within established art institutions/organisations.
• Proven Track Record : Demonstrated success in securing top-tier coverage in print, online, broadcast, and new media. Strong relationships with journalists, stylists, and key influencers.
• Strategic Thinking : Ability to think strategically, understand business challenges, and recommend effective implementation plans designed to drive results.
• Industry Knowledge : Strong knowledge of lifestyle, fashion, arts & culture, as well as daily news media landscapes.
• Team-building Skills : Reactive and proactive with excellent relational skills and a team-oriented mindset; rigorous and precise with a strong respect for deadlines; comfortable in managing and empowering a team.
• Organisational Skills : Excellent organisational skills, superior attention to detail, resilient under pressure, and ability to work quickly and efficiently in a result-driven dynamic environment.
• Technical Skills : Ability to use G-Suite apps; familiarity with brand performance tools (e.g., Launchmetrics, Fashion GPS) and ERP systems preferred.
• Communication Skills : Strong written and oral communication skills in English. Proficiency in French is required, and additional languages (German/Italian) are preferred.
• Personal Attributes : Enthusiastic, curious, and collaborative attitude. Demonstrated leadership and team development skills.
• Presence : Ability to serve as a senior presence in the office and showroom, setting the standard for professionalism and energy.

We Offer:

• An international, diverse team of experts in a dynamic and modern environment.
• Exposure to high-end & culturally relevant brands, events, and products.
• A fast-paced environment, where we favour quick decision-making and getting things done.
• A lot of space for you, your ideas, and creativity.
• A good-humoured, friendly, and passionate team that loves what we do.
• A full-time employment contract for an unlimited period of time.
• A great working atmosphere in our beautiful offices and showrooms in Berlin, Milan, and Paris.

To apply, please send your cover letter and cv to [emailprotected] with the subject line Communications Director - Paris Application