Christian Dior Head of Digital Acquisition (F/M/X)

Christian Dior Couture; France; Presencial; EUR 70 000 - 90 000; Tempo integral

Resumo da oferta

Christian Dior Couture cherche un Lead pour définir et piloter la stratégie d'acquisition numérique à l'échelle mondiale. Vous travaillerez étroitement avec des équipes régionales pour optimiser la performance et identifier les opportunités de croissance.

Le candidat idéal devra avoir un Bac +5 et une expertise solide en acquisition numérique, ainsi qu'une bonne compréhension des médias payants et de l'attribution. Une expérience dans des organisations complexes est souhaitée.

Ce rôle clé nécessite des compétences en leadership stratégique et un bon esprit analytique.

Qualificações

• Diplôme Bac +5 type école de commerce, spécialisation E-commerce, Digital ou Omnicanal.
• Expertise en acquisition numérique et stratégie média.
• Compréhension approfondie de la mesure et de l'attribution.

Responsabilidades

• Définir la stratégie d'acquisition numérique à l'échelle mondiale.
• Améliorer l'excellence des médias payants.
• Posséder le cadre de mesure et d'attribution des activités d'acquisition numérique.
• Surveiller les tendances d'acquisition et les comportements des consommateurs.
• Développer les capacités d'acquisition au sein des équipes régionales.

Conhecimentos

Stratégie d'acquisition numérique

Marketing de performance

Analyse

Leadership stratégique

Formação académica

Diplôme Bac +5 en E-commerce, Digital ou Omnicanal

Descrição da oferta de emprego

Position

Lead Dior's global digital acquisition strategy, driving qualified traffic, media effectiveness, and measurement excellence across markets.

The role is responsible for defining the strategic direction, governance, and best practices across paid media, traffic acquisition, attribution, and performance measurement, ensuring regions are equipped to deliver sustainable growth while adapting to an evolving digital ecosystem.

Operating at the intersection of media, measurement, and consumer behaviour, the role partners closely with regional teams to optimise performance, identify growth opportunities, and elevate acquisition maturity across the organisation.

Job responsibilities

1. Global Acquisition Strategy & Performance (35%)

• Define and evolve Dior's global digital acquisition strategy across paid search, paid social, and emerging acquisition channels
• Establish acquisition priorities, frameworks, and performance objectives aligned with business goals
• Partner with regional teams to drive traffic growth, efficiency, and acquisition performance
• Identify new opportunities to improve acquisition effectiveness across markets

2. Paid Media Excellence (25%)

• Define global best practices, governance, and operating models across paid search and mid-to-lower funnel paid social
• Partner with regions and agencies to improve campaign effectiveness, audience strategies, bidding approaches, and media efficiency
• Support the adoption of new media capabilities, platform features, and acquisition opportunities
• Ensure consistency of approach while allowing for regional flexibility and market-specific needs

3. Measurement & Attribution (25%)

• Own the global measurement and attribution framework for digital acquisition activities
• Define standards and best practices across reporting, attribution, incrementality, and performance evaluation
• Partner with regional teams to improve measurement maturity and decision-making
• Drive continuous improvement in traffic quality, acquisition efficiency, and performance visibility

4. Traffic Intelligence & Growth Insights (10%)

• Monitor acquisition trends, traffic evolution, channel dynamics, and emerging consumer behaviours
• Identify opportunities and risks impacting digital traffic and acquisition performance
• Translate insights into actionable recommendations for regional and global teams

5. Capability Building & Regional Enablement (5%)

• Support the development of acquisition capabilities across regional teams
• Facilitate knowledge sharing, best practice dissemination, and cross-market collaboration
• Contribute to the continuous evolution of acquisition expertise across the organisation

Profile

• Diplôme de l'enseignement supérieur (Bac +5) type école de commerce, avec une spécialisation E-commerce, Digital & Omnichannel.
• Strong expertise in digital acquisition, media strategy, and performance marketing
• Deep understanding of paid search, paid social, attribution, and traffic measurement
• Experience operating in complex global or multi-market organisations
• Strong analytical and commercial mindset
• Ability to influence and align multiple stakeholders
• Excellent communication and strategic leadership skills