China Market Publishing Expert (Global Games into China Market)

Tencent; Paris; Sur place; EUR 70 000 - 90 000; Plein temps

Résumé du poste

Tencent is seeking a senior market expert to support overseas game portfolio studios in developing go-to-market strategies for China. This role involves analyzing market trends, designing marketing plans, managing partnerships, and ensuring compliance with local regulations. The ideal candidate will have over 8 years of experience in the game market and be fluent in both English and Mandarin.

Qualifications

• 8+ years in China game market / publishing with 3+ years in overseas PC games.
• Fluent in English and Mandarin.
• Passion for gaming preferred.

Responsabilités

• Analyze China’s gaming market trends and develop market entry strategies.
• Design and oversee integrated marketing plans tailored for China.
• Collaborate on compliance with China’s gaming regulations.

Connaissances

Market Analysis

Localization

Partnership Management

Intercultural Coordination

Marketing Strategy

Formation

Bachelor’s degree or higher

Description du poste

Tencent Games’ Venture Lab supports Tencent’s third-party (minority stake) studios, working on a diverse range of titles across various genres. Our mission is to elevate these studios' potential from early development to independence by providing comprehensive advisory services across production, publishing, technology, and more.

What the Role Entails

As a senior market expert, you will assist overseas game portfolio studios in developing China G2M strategies, covering market positioning, user insights, localization, channel distribution, marketing, and partner collaboration. With deep expertise in China’s gaming policies, player preferences, and competitive landscape, you will help international teams mitigate risks, enhance localization success, and drive efficient cooperation with local partners.

• Analyze China’s gaming market trends, competitor dynamics, and user behavior for assigned overseas games (primarily PC titles), and develop end-to-end market entry strategies (pricing, launch timeline, channel selection, etc.).
• Design integrated marketing plans tailored for China (including UA strategies, social media operations, community management, and IP collaborations), oversee execution, and track performance.
• Provide localization recommendations (, cultural adaptation, policy compliance) to align with Chinese player preferences and regulatory requirements.

2. Partnership Management

• Engage with local publishers, distributors, ad platforms, KOLs / KOCs, and third-party vendors (, localization services) to establish long-term partnerships.
• Support portfolio companies in contract negotiations, optimizing pricing, revenue-sharing models, etc.
• Strictly adhere to Tencent’s internal procurement and risk control policies.

3. Regulatory & Compliance Support

• Collaborate with internal teams to interpret China’s latest gaming regulations (licensing, content review, minor protection laws), guide compliance adjustments, prepare documentation, and develop contingency plans for potential risks.

Who We Look For

• Experience : 8+ years in China game market / publishing, with 3+ years focused on launching overseas PC games in China (0-to-1 market entry expertise required).
• Track Record : Successfully led the China launch of ≥2 games from global studios
• Network : In-depth knowledge of China’s key gaming channels, media, influencers, and vendors; ability to fast-track partnerships.
• Language / Culture : Fluent in English and Mandarin (daily teamwork with domestic and global teams); strong intercultural coordination skills.
• Education : Bachelor’s degree or higher; global study / work experience preferred.
• Soft Skills : Resilience, self-motivation, market acuity, and exceptional communication. Passion for gaming (avid gamer preferred).

LI-AW1

Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.