Chief Marketing Officer (CMO)

Oh BiBi; Paris; Hybride; EUR 100 000 - 180 000; Plein temps

Résumé du poste

Oh BiBi, a leading mobile game studio in Paris, seeks a CMO to drive growth across live and upcoming games. The ideal candidate has over 15 years of experience in mobile F2P marketing, a strategic vision, and a hands-on approach to scaling games. Join a collaborative team and lead the charge on original IPs with global reach.

Prestations

Collaborative senior team

Short decision loops

Opportunity to lead growth on original IPs

Qualifications

• 15+ years of experience in mobile F2P marketing and growth.
• Proven success scaling F2P games in competitive markets.
• Fluent in English; French is a plus.

Responsabilités

• Design and implement marketing and growth strategy.
• Oversee launch and scaling of new titles.
• Build automated UA pipelines and optimize performance.

Connaissances

Leadership

Analytical skills

Automation mindset

Data-driven decision making

Curiosity and experimentation

Description du poste

Oh BiBi is an independent mobile game studio based in Paris, founded in 2012 by former Gameloft Creative Directors. Our mission is clear: we create the hit games of tomorrow for massive, diverse audiences by building inclusive, hyper-engaging titles with ambitious, humble, player-centric teams.

With a team of just under 80 talented individuals, we combine creative ambition with agile execution. We operate in hybrid mode, offering flexibility while staying deeply connected as a team. Oh BiBi is growing, and we’re actively shaping the future of mobile gaming through bold ideas and tight execution.

As we enter a new phase of acceleration, Oh BiBi is looking for a highly experienced CMO to lead our growth efforts across all live and upcoming games

The Role

The ideal profile combines a strong strategic vision with a hands-on, automation-first approach to scaling games in a competitive mobile market.

You have already scaled global F2P hits. You understand how to win in a crowded landscape — not by outspending competitors, but by innovating smarter, moving faster, and building robust growth systems.

As a member of the executive team, you will actively contribute to company-wide strategic decisions beyond your own scope

What You’ll Own

• Design and implement our full marketing and growth strategy
• Oversee the launch and scaling of new titles: marketability, soft launch, global rollout.
• Build efficient, automated UA pipelines and testing workflows to optimize performance.
• Ensure a strong feedback loop between creative performance and asset production, in collaboration with the art direction team
• Leverage data to refine acquisition, improve retention and maximize LTV.
• Challenge tools and processes continuously to gain speed, precision, and scale.
• Align closely with product teams to ensure growth levers are built into the product.
• Monitor market trends and competition to identify opportunities ahead of the curve.

What We’re Looking For

• 15+ years of experience, including leadership roles in mobile F2P marketing and growth.
• Proven success scaling F2P games in competitive markets.
• Deep expertise in UA channels, campaign management, and performance metrics.
• Strong automation mindset: you look for scalable systems, not manual fixes.
• Analytical, pragmatic, and able to make decisions fast based on data.
• Curious, driven by experimentation and constant optimization.
• Comfortable working with lean teams, fast loops, and cross-functional collaboration.
• Fluent in English; French is a plus.

Why Join Oh BiBi

• Role with strategic weight and operational scope: you drive real outcomes.
• Collaborative, senior team with short decision loops.
• A chance to lead growth on original IPs with global reach and creative ambition.