Chef de Projet / Account Manager SEM

Accile; Palaiseau; Hybride; EUR 45 000 - 85 000; Plein temps

Résumé du poste

An established industry player is seeking a B2B marketing professional to drive growth and enhance value propositions for Train Operating Companies. This role involves developing strategies, creating scalable marketing playbooks, and collaborating across teams to optimize campaigns. The ideal candidate will possess strong communication skills and a deep understanding of commercial goals, ensuring impactful interventions. Join a dynamic team that values innovation and employee wellness, offering a hybrid work environment and opportunities for personal development through learning budgets and engaging social events.

Prestations

Learning budget

Professional subscriptions covered

Puppy therapy sessions

In-office yoga

Mental Health First Aider training

Employee Assistance Program

Social events

Company-wide hackathons

Annual Trainline Tech Summit

Qualifications

• 5-7 years in B2B marketing with a focus on commercial value.
• Expertise in lifecycle marketing and driving growth initiatives.

Responsabilités

• Develop strategies to enhance value propositions for TOCs.
• Drive go-to-market strategies and campaign execution.

Connaissances

B2B marketing

commercial value propositions

lifecycle marketing

influencing teams

communication

English fluency

Spanish proficiency

Italian proficiency

Formation

Bachelor's degree in Marketing or related field

Outils

EAM

Document Control

Description du poste

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Description de poste

Trainline has experienced exceptional revenue growth over the past five years solidifying its position as the #1 rail app across the UK and EU. At the heart of this success are our customer-obsessed teams whose dedication and innovation have crafted a market-leading B2C value proposition fueling our ongoing expansion.

As we look further out towards the next five years, we are looking to mirror this success in our B2B arm (our fastest growing business segment which accounts for 15% of overall Trainline sales today) with an immediate focus on super serving the needs of our Train Operating Companies (TOCs) who sell rail tickets on our channels.

This role will strategically tackle critical pain points in the B2B space and drive uptake & usage of a powerful toolkit of product levers being built to unlock enhanced value for TOCs and the industry. By doing so, it will play a pivotal role in strengthening Trainline's position as EU's #1 rail aggregator and driving monetization across all our core geographies.

Key Responsibilities Include:

• Develop a deep understanding of TOC-specific commercial goals and conduct a strategic evaluation of high-potential opportunities where Trainline can propose and implement impactful interventions enhancing our value proposition.
• Create scalable playbooks across Trainline's marketing channels to address key TOC use cases such as route promotion, yield optimization, and value proposition communication. You will coordinate with multiple departments to ensure alignment, establish SLAs, and provide sufficient lead time for seamless campaign creation.
• Drive the go-to-market (GTM) strategy for Trainline's value proposition to TOCs. You will develop compelling collateral and thought leadership materials to empower the EU rail supply team in their engagement with TOCs, showcasing the key marketing levers Trainline offers to accelerate their growth and improve their Lifetime Value (LTV) on our channels.
• Take ownership of campaign ideation, execution, and performance reporting. Collaborate with internal cross-functional teams to establish and implement best practices, ensuring the carrier marketing process is executed effectively and efficiently.
• Ensure TOC partners' understanding of Trainline's current offerings and innovative capabilities are up to date. Deliver regular thought leadership content and effectively package and communicate Trainline's marketing activities to highlight the value unlocked for partners.
• Facilitate periodic joint ideation workshops between TOCs and Trainline's Product Teams to collaboratively develop roadmaps of new growth levers aligned with TOC objectives. Additionally, support the planning and execution of panel events in partnership with industry stakeholders.
• Partner with the data science team to uncover actionable customer insights that drive mutual value for Trainline and TOCs, enhancing the effectiveness of acquisition and retention strategies.

This role reports to the Director of Commercial Growth (Trainline Partner Solutions), who in turn reports to the VP of Trainline Partner Solutions. You will also work in close collaboration with dedicated product, engineering, data, and design resources, as well as Trainline's EU Supply Team. Additionally, you will partner with equivalent counterparts within the UK Industry Team to ensure alignment and shared success across regions.

Qualifications:

• An experienced B2B marketing professional with 5-7 years of expertise in crafting and delivering commercial value propositions to business partners.
• Commercially astute with hands-on experience in driving growth through lifecycle marketing or revenue / pricing / ancillary upsell initiatives. You are skilled in structuring and developing comprehensive business cases to justify investments and demonstrate ROI for proposed initiatives.
• An expert in influencing teams and prioritizing resources within complex multidisciplinary environments.
• A structured self-starter with an intuitive ability to make things happen, especially in a go-to-market (GTM) context.
• An exceptional communicator and presenter skilled at engaging both external partners and internal stakeholders including executives and VPs. Capable of synthesizing complex information and articulating key drivers that will move the needle.
• Fluent in English, ideally with additional proficiency in Spanish or Italian in order to effectively engage with carrier counterparts in key EU markets.

Additional Information:

Why should you jump on board?

We pay special attention to learning and development and organise quarterly company learning days as well as offering a learning budget that can be put towards resources of your choice. We will cover the costs of your professional subscriptions and give you access to our very own learning platform.

At Trainline, we care about the wellness of our employees. We host puppy therapy sessions, in-office yoga, and run Mental Health First Aider training courses as well as having an Employee Assistance Program as one of our many company benefits.

We regularly throw fun social events such as pub quizzes, karaoke nights, and our large-scale Summer and Winter Festivals every year. Additionally, we love hosting meetups in our amazing event spaces and having the opportunity to support internal and external community groups.

We also hold company-wide hackathons and our annual Trainline Tech Summit which provides Trainliners with an opportunity to stand up and share their story, learnings, or new skills with their colleagues in a safe environment.

Our flexi-first approach

We believe in the importance of a healthy work-life balance and the value of a flexible workforce. Our flexi-first approach outlines our commitment to a hybrid way of working and our expectations of Trainliners. A key part of what makes Trainline special is our people and the value we get from the buzz and energy of our workplaces, and that's why we're proud to offer the best of both worlds. In practice, this means in-office attendance at least 40% of the time over a 12-week period for all Trainliners. These in-office days are typically team-led to help us connect, collaborate, and create together.

Our Values

Think Big - We're building the future of rail.

Own It - We care about every customer, partner, and journey.

Do Good - We make a positive impact.

Travel Together - We're one team.

Interested in finding out more about what it's like to work at Trainline? Why not check out what our employees say about us on Glassdoor? You can also find out more information by following us on LinkedIn or our Life at Trainline Instagram account.

We value open expression at Trainline; we believe it's the diversity of experience, backgrounds, and perspectives of our employees that makes us who we are. We encourage everybody to play a part in changing the way people travel across the world.

Remote Work: Employment Type:

Full-time

Key Skills

EAM, Electrical Controls, Design Management, ABB, Document Control, Corporate Development

Experience: years

Vacancy: 1