Chauffeur SPL H / F

Bonpoint; Paris; Sur place; EUR 60 000 - 120 000; Plein temps

Résumé du poste

Une entreprise dynamique recherche un Responsable des Activations de Marque pour diriger la stratégie de communication et de partenariats. Ce rôle clé implique la gestion d'une équipe, la négociation avec des partenaires stratégiques et la représentation de la marque au niveau mondial. Vous serez au cœur d'événements prestigieux comme le MotoGP et le Dakar, garantissant que chaque activation reflète l'image de marque de l'entreprise. Si vous êtes passionné par le sport automobile et avez une solide expérience en marketing, cette opportunité est faite pour vous.

Qualifications

• 12+ ans d'expérience, dont 5 ans en position de management.
• Expertise en activation de marque et partenariats.

Responsabilités

• Gérer la stratégie et l'implémentation des activations de marque.
• Représenter la marque dans le secteur du sport automobile à l'international.

Connaissances

Gestion de partenariats

Négociation

Gestion d'équipe

Communication stratégique

Compétences interpersonnelles

Formation

Master en Marketing

École de Commerce ou équivalent

Description du poste

Member of the Motul Global Leadership team and reporting to Motul's Chief Brand & Communication Officer, the Head of Brand Activations is the guarantor of the best activation and respect of the Motul brand image. This role oversees Motul's communication strategically & operationally through 4 main pillars:

Partnerships Strategy

Responsible for the elaboration and management of the partnerships strategy within the Motul Group. In collaboration with various stakeholders (Brand & Comm team, BUs, R&D, Product, CoE Market, Chief Business Officer), he/she designs, plans, implements, and reports on Brand Activations to support the company’s strategic objectives.

Managing a team of 4 to 6 people, the Head of Brand Activation is responsible for the strategy and implementation of Motul's communication and business strategic plan:

SPONSORSHIP & PARTNERSHIPS

With the support of a Sponsorship manager:

• Define a new Motul partnership territory in line with the brand narrative (brand strategy) and business strategy.
• Benchmark, identify, and source the right strategic partners to meet the brand and company’s objectives.
• Build, answer, nourish, and coordinate a network that can feed the brand partnership territory.
• Negotiate, contractualize, deliver, monitor, and align Motul's & partners' benefits for each sponsoring deal.
• Coordinate with stakeholders the implementation of these benefits into concrete 360° activation plans throughout the year.
• Transmit, delegate & monitor to the stakeholders (BUs, Brand & Comm, Product, R&D) the benefits negotiated to help them transform into concrete activations and maximize the output of each contractual counterpart, assessing the outcomes yearly.
• Set up a ROI approach and the appropriate tools to measure & monitor.

Brand Representation

• Represents the Motul brand across the world in the motorsport sector.
• Point of contact for all the sponsoring global activities.
• In charge of rolling out the right opportunities to the right stakeholders within the group.
• Guide and challenge the BUs approach and initiatives on the partnerships.

EVENTS & ACTIVATION

With the support of an Event manager and an Event coordinator:

• Manage strategically and operationally all gold events (corporate) happening worldwide.
• Plan, manage & coordinate all activations involving Motul's presence in external gold events worldwide (MotoGP, Dakar, WEC, Retromobile, etc.).
• Build and coordinate with stakeholders the implementation of all the activation plans before, during, and after the event (team members, product dept., R&D, BUs).
• Plan, manage & coordinate the Motul VIP programs related to gold events (Motul Experience) and Motul booth at the same events.

Profile

Education / Qualification: Master Degree in Marketing / Business School or equivalent; Sport Marketing is a plus.

Experience needed: 12+ years of experience with at least 5 years in a management position; Motorsport / Automotive & Powersport Experience.

Sponsorship & Brand Activation Expertise.

Language: English is the main language for the job: Written & Spoken; French written & spoken; every other language appreciated.

Soft skills: Profile used to evolve in multicultural environments and international groups; flexible, multitasking with a strategic overview; able to compose with complex situations and different influence poles; very good relationship and negotiation skills.