Chargée de Marketing Opérationnel Rabanne - H/F

PUIG; Paris; Sur place; EUR 40 000 - 60 000; Plein temps

Résumé du poste

Une entreprise internationale de cosmétique recherche un International Operational Marketing Executive. Vous contribuerez à l'élaboration et la mise en œuvre des stratégies de marketing pour la marque Rabanne Fragrance. Ce poste requiert une expérience dans le marketing opérationnel, une maîtrise des tendances du marché et d'excellentes compétences en communication.

Prestations

Culture de travail entrepreneuriale et créative

Opportunités d'apprentissage et de développement

Rémunération et avantages compétitifs

Qualifications

• 2-3 ans d'expérience en marketing opérationnel, idéalement dans l'industrie de la beauté.
• Maîtrise du français et de l'anglais; l'espagnol est un plus.
• Capacités d'analyse et gestion de stress nécessaires.

Responsabilités

• Contribuer à l'élaboration du Plan Marketing et gérer les animations de marque.
• Coordonner les activités marketing avec les équipes locales et assurer la cohérence globale.
• Produire des rapports de lancement et consolider les meilleures pratiques entre régions.

Connaissances

Connaissance des marchés asiatiques

Compétences interpersonnelles

Capacité à gérer des projets

Orientation vers les résultats

Analyse et gestion de projet

Formation

Master en Marketing

Description du poste

L'opportunité

The International Operational Marketing Executive facilitates the operational & strategic integration between the brand & the markets, ensure flawless communication between the brand & the markets. He promotes the perspectives of growth for the brand in markets.

Scope: Rabanne Fragrance

Ce que vous aurez à faire

1. Contribute to Marketing Plan elaboration
- Have in-depth knowledge of brand performance in the markets to provide starting discussion point with the International marketing development team and assess brand needs
- Follow monthly brand net revenues & sell-out performance for markets
- Elaboration of Annual Brand Performance Book
- Provide feedback & challenge the brand & markets for the next year Marketing Plan
- Help Brand to gather specific market analysis on specific business issues (competition range extensions, retail trends), in order to contribute to resolve marketing plan key decisions (on Promo, GWPs, sets…)
- Responsible for developing Brand and Launch guidelines

2. Manage the worldwide brand animation:
- Gather local marketing plans for all markets to have general view of the brand´s activities
- Support Local teams in the elaboration and implementation of their landed marketing plans & launch strategies. And follow-up of the local media plans.
- Propose and coordinate tailor-made/tactical local projects, in a test & learn approach to be then roll-out in other markets
- Contact point for IMR approvals and requests that are under Brand Team responsibility
- Manage the local requests and assures rest of brand’s team collaboration / validation when required
- Insure the global coherency for all the elements of a 360° strategy (Retail, Digital, communication, development teams)

3. Communication and Coordination
- Coordinate with all internal departments all deliverables related to Marketing plans (Annual Brand book, Launch book, tailor-made animation guidelines, mock-ups, lab samples etc…) to assure accuracy, homogeneity and deadlines
- Send Brand communications to markets about Marketing plans, Launch plans updates and retailer’s presentations
- Guarantee market alignment and knowledge exchange by proactively contacting local marketing teams and sharing relevant information

4. Insights and Best Practices
- Produce Launch Reports: consolidating individual reports into a single document
- Cross-Region fertilization (best practices or special requests) amongst markets
- Aware of specific needs per region (retailer profile, legal restrictions)

5. Operations oriented activities
- CPS analysis: challenge consolidated region figures vs brand expectations. Back & forth with internal teams (marketing development & engineers).
- CPS analysis: referent participant of CPS meeting
- Catalogue maintenance: product line by market and exceptions
- Define Launch guidelines retro-timing, in accordance with CNP: deadlines and responsibilities

6. Retail Expertise
- Gather retail trends & shopping experience analysis on a regular basis (competition best practices, innovation, art of gifting, animation trends…), to improve brand’s visibility & shopping experience
- Follow-up of brand’s distribution & permanent visibility template with key markets information

Nous serions ravis de vous rencontrer si vous avez

Experience:
At least 2-3 years of experience in operational or trade marketing, in international or local positions, ideally acquired in the beauty industry.

Education:
Master Degree, major in Marketing ideal

Languages:
French and English fluent, Spanish would be a plus.

Competencies:
- Strong knowledge of Asian markets and trends
- Excellent interpersonal and communication skills with strong leadership
- Ability to manage operational project keeping a very strategic and logn-term vision
- Result-oriented, self-starter personality with an interest to propose and test new ideas
- Very curious, polyvalent and autonomous
- Strong analytical and project management skills;
- Flexible and reactive, good management of stress
- Olfactive, Fashion and/or Design sensibility

Ce que vous allez aimer chez nous

• Une culture de travail entrepreneuriale, créative et accueillante
• Des opportunités d'apprentissage et de développement
• Une entreprise internationale avec de nombreuses opportunités d’évolution professionnelle
• Une rémunération et des avantages compétitifs