Chargé de marketing et communication digitale (H/F) en alternance

MBway; Angers; Sur place; EUR 20 000 - 40 000; Temps partiel

Résumé du poste

A training center in Pays de la Loire is looking for a Digital Marketing & Communication Apprentice. You'll manage social media, optimize SEO, and assist with creative tasks. The ideal candidate is proactive, has strong writing skills, and is currently pursuing a Bac+3 in a relevant field. This is a 24-month apprenticeship with a mix of school and practical experience, based in Angers.

Qualifications

• Autonomous and rigorous with strong writing and communication skills.
• Organized, versatile, proactive, ideally with some experience in digital marketing.
• Fluent in written and spoken French.

Responsabilités

• Perform SEO optimization and manage social media.
• Assist in designing marketing materials and creating web content.
• Provide administrative support for file follow-up.

Connaissances

SEO optimization

Social media management

Good writing skills

Communication skills

Formation

Currently pursuing or holding a Bac+3 in management, commerce, communication, literature, etc.

Outils

SendingBlue or Mailchimp

Illustrator/Photoshop

Video editing software (InDesign or equivalent)

MS Office

Description du poste

Job Description:

Located in Angers, our partner company is a Training Center that offers various training programs related to basic skills such as French, General Culture, and Exam Preparation for employees and public sector agents in Pays de la Loire. To enhance its notoriety and visibility, the Center is seeking a Digital Marketing & Communication Officer as part of an MBA in Marketing, Communication & Digital in Apprenticeship.

The Digital Marketing & Communication Apprentice will undertake the following missions:

Digital Marketing:

• SEO optimization and ranking identification
• Natural referencing of the website (SEO)
• Social media management
• Account creation (LinkedIn, Facebook, Instagram)
• Account activity management
• Website analytics
• Website content management
• Co-creation and implementation of a Newsletter

Print Communication:

• Assistance in designing an institutional brochure

Creative Tasks:

• Creation of web banners
• Email signature banners
• Creation of teaser videos showcasing training programs

Administrative Support:

• Administrative assistance for file follow-up (submission of new approvals, etc.)

Profile Sought:

• Autonomous and rigorous
• Good writing skills
• Organized, versatile, proactive, with good communication skills
• Ideally, some experience in digital marketing
• Fluent in written and spoken French
• Proficient with software tools: SendingBlue or Mailchimp, Illustrator/Photoshop, video editing (InDesign or equivalent)
• Familiar with office tools: MS Office
• Knowledge of digital marketing essentials: social media management, monitoring tools, SEO
• Strong writing and communication skills
• Currently pursuing or holding a Bac+3 in management, commerce, communication, literature, etc.

Contract Details:

• Type: Apprenticeship or professionalization contract
• Duration: 24 months, alternating 3 days at school and 7 days in company
• Location: Angers
• Salary: To be determined based on contract type, age, and education level