Channel Marketer B2B2C

Cafeyn; Paris; Sur place; EUR 40 000 - 60 000; Plein temps

Résumé du poste

Cafeyn, un service de lecture numérique en pleine croissance, recherche un Business Developer pour maximiser les partenariats B2B2C. Vous serez responsable de l'activation des partenariats et de la mise en œuvre de stratégies marketing pour stimuler la performance. Ce poste offre un environnement dynamique et des opportunités d'innovation, avec des horaires de travail flexibles et des avantages attrayants.

Prestations

Abonnement ClassPass

Politique de télétravail flexible

Accès VIP à l'application Cafeyn

Assurance santé (60% payé par Cafeyn)

Chèques déjeuner

Qualifications

• 3 à 6 ans d'expérience en marketing de canal ou activation de partenariat.
• Mentalité entrepreneuriale, axée sur l'exécution et l'analyse des données.
• Français et Anglais courants requis.

Responsabilités

• Définir et mettre en œuvre un plan marketing pour les partenaires.
• Agir comme principal point de contact pour les partenaires après la signature.
• Surveiller et améliorer les performances des campagnes.

Connaissances

Marketing de partenariat

Analyse de données

Gestion de projet

Description du poste

Join Cafeyn: Where Innovation Meets Inspiration
Cafeyn is more than a platform—was it is transforming the way people access and experience content. Since 2006, we’ve grown in a fast-evolving market, adapting to become a leading digital reading service with over 2 million users worldwide. Cafeyn gives readers unlimited, personalized access to thousands of newspapers and magazines, curated to fit their tastes and delivered seamlessly across devices.

Our mission?
To empower individuals with access to trusted, high-quality content that fosters personal growth and discovery. Whether it's through the comprehensive collection of news and features on Cafeyn, the digital publishing solutions of Milibris, the fun and educative content for children on Kidjo, or the collections for manga lovers by Mangas.io, Cafeyn stands at the forefront of digital content experiences.

Your team & responsibilities

You will join the B2B2C team, composed of 2 Business Developers. By integrating this team, you will drive the growth and performance of signed partnerships by maximizing value delivery, identifying upsell opportunities, and ensuring long-term revenue development. This is a role focused on unlocking the full potential of our B2B2C deals with partners such as Telecom Operators, Content Applications or Insurance companies.

Your missions

• Define and implement a partner marketing playbook, capturing best practices by channel (email, push, in-app, sales staff training, social media, landing pages, etc.) to standardize, accelerate, and scale co-marketing activations across partners
• Act as the main marketing point of contact for partners post-signature, ensuring smooth execution and long-term relationship management
• Monitor, analyze, and continuously improve campaign performance (usage, engagement, conversion), using a data-driven approach
• Coordinate the creation and deployment of partner toolkits, launch kits, and marketing assets to ensure consistency and impact
• Identify upsell opportunities and growth levers within existing partnerships to drive incremental revenue
• Collaborate closely with internal Product, Sales, and Data teams to align marketing initiatives with business goals and product capabilities

Who are we looking for?

You are at the right place if you have

• 3 to 6 years experience in Channel Marketing, Trade Marketing, or Partnership Activation
• Experience in tech, media, or telecom environments
• Entrepreneurial mindset, execution-focused, data-savvy
• Fluent French & English required, other languages a plus

Hiring process

1. HR Interview with one of our Talent Acquisition Manager (30’)
2. Hiring manager Interview with our Chief Business Officer, Mathieu Molinero
3. Case study that you will present to our Chief Business Officer and Minh
4. Peer Interview with our Account Manager, Thibaut Gallardo & Arthur Jutel (30’)
5. Last Interview with our CEO, Laurent Kayser

Perks & Rituals at Cafeyn

Perks

ClassPass subscription, for any sports addict or a wellness moment

Flexible remote-work policy: 2 days at the offices / 3 remotes per week, you can still come more if you want to.
VIP access to Cafeyn app
????Health Insurance (60% paid by Cafeyn in France)
Lunch voucher (60% of 9e paid by Cafeyn in France)
CSE in France

Our Rituals

All-hands meetings where we share business updates, and strategy in total transparency
We promote monthly events, where we join seminars, team building/off-site, sportive & team events