Central Campaign Marketing Manager

CENTRIC SOFTWARE; Paris; À distance; EUR 70 000 - 90 000; Plein temps

Résumé du poste

A Silicon-Valley based enterprise software company is seeking a Central Campaign Marketing Manager. The role involves orchestrating and optimizing marketing campaigns across regions. The ideal candidate has 8 to 10 years of B2B marketing experience in the IT/software environment. Important skills include campaign strategy, strong communication, and collaboration. This position is 100% remote.

Qualifications

• 8 to 10 years’ experience in B2B marketing; IT/software environment is a plus.
• Strong understanding of marketing for high added value software in complex sales cycles.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Self-motivated, detail-oriented, with strong problem-solving skills.
• Excellent communication and collaboration skills.
• Languages: English (native or fluent); a second language is preferred (French, Italian, German).

Responsabilités

• Lead the planning and execution of global campaigns with Product and Regional Marketing.
• Ensure alignment and visibility across all campaigns to avoid duplication.
• Maintain a centralized campaign calendar and governance for planning and rollout.
• Partner with Performance Marketing to track and optimize campaign performance.

Connaissances

B2B marketing

Campaign strategy

Cross-functional alignment

Program management

Communication skills

Problem-solving skills

Formation

Business school degree or equivalent in Marketing

Description du poste

Centric Software, a Silicon-Valley based enterprise software company in the FMCG space, is looking for a Central Campaign Marketing Manager to join our Global Regional Marketing team. The role is 100% remote.

As a Central Campaign Marketing Manager, you will orchestrate, coordinate and optimize all marketing campaigns across regions. You will act as the bridge between Product Marketing, Regional Marketing and Performance Marketing to ensure campaign consistency, maximize visibility and drive efficiency by preventing duplication of efforts across geographies. The ideal candidate is an experienced B2B marketer with strong campaign strategy, cross-functional alignment and program management experience in the software and technology sector. This position reports to the Global VP, Regional Marketing.

Be ready to join an exciting international team and support our continued growth.

Key Responsibilities

• Campaign Orchestration & Strategy
  • Lead the planning and execution of global campaigns with Product and Regional Marketing to drive lead generation and pipeline growth.
  • Align campaign goals with business priorities, product launches, and go-to-market strategies.
  • Develop scalable frameworks and playbooks to guide regional execution and deliver qualified leads.
• Cross-Regional Coordination
  • Ensure alignment and visibility across all campaigns to avoid duplication and maximize lead impact.
  • Promote collaboration and best practice sharing among regions to replicate successful demand programs.
  • Act as the main liaison between global and regional marketing teams for integrated campaign delivery.
• Project & Stakeholder Management
  • Maintain a centralized campaign calendar and clear governance for planning and rollout.
  • Provide regular updates and insights to stakeholders on performance and results.
  • Ensure campaigns are aligned with lead generation and growth objectives.
• Measurement & Optimization
  • Partner with Performance Marketing to track and optimize campaign performance against lead and pipeline KPIs.
  • Maintain consistent reporting standards across markets.
  • Use data and feedback to refine strategies and improve lead quality.

Requirements

• 8 to 10 years’ experience in B2B marketing; IT/software environment is a plus
• Business school degree or equivalent in Marketing
• Strong understanding of marketing for high added value software in complex sales cycles
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Self-motivated, detail-oriented, with strong problem-solving skills
• Autonomous and able to work independently
• Excellent communication and collaboration skills
• Fun and strong team spirit
• Languages: English (native or fluent); a second language is preferred (French, Italian, German)

Centric Software provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status or genetic information.