CDI - Brand Manager Danone - (M/W)

Danone; Paris; Sur place; EUR 45 000 - 65 000; Plein temps

Résumé du poste

Danone France recherche un Brand Manager pour rejoindre son équipe marketing à Paris. Dans ce rôle, vous serez responsable de la stratégie et de l'exécution de la communication pour la marque, en visant une croissance durable. Les compétences en gestion de projet, création de contenu et une forte compréhension des consommateurs sont essentielles.

Prestations

Package de compensation compétitif

Flexibilité dans le travail et les lieux

Développement des compétences

Jours de bénévolat

Politique de parentalité

Plan de santé

Couverture du pass Navigo

Qualifications

• Compréhension des fondamentaux du marketing et des médias.
• Compétences avérées en gestion de projets avec vision à court et long terme.
• Créativité et capacité à penser hors des sentiers battus.

Responsabilités

• Co-diriger la stratégie de communication mondiale pour la marque.
• Collaborer avec les parties prenantes pour garantir l'exécution fluide des projets.
• Gérer la stratégie médiatique de la marque.

Connaissances

Compréhension du consommateur

Gestion de projet

Création de contenu

Pensée stratégique

Compétences en communication

Description du poste

Short Intro and About the Job

Danone France does not seek to be the best company in the world, but better for the world! That’s why our 26 brands in France are B Corp TM certified. *

B Corp is the compass of our CSR strategy! This certification allows us to challenge ourselves in order to continuously improve and measure our social and environmental performance.

We are looking for a Brand Manager to join our Danone marketing team.

This CDI will take place in Paris (75), in ourhead office.

In this position, you will report to Silvia, our Global Brand Marketing Manager for our brand Danone.

Your main responsibilities will focus on:

Be an active part of the communication and equity projects on the Danone brand globally to deliver sustainable growth for the brand across the globe.

• Co-lead the global communication strategy and execution for the brand together with the BMM
• Own the brand communication strategy and execution beyond Tv. Owner of the digital, shopper and PR touchpoints.
• Collaborate with strategy and S&I to translate consumer insights into action across countries and lead the full consumer testing process.
• Lead media strategy for the brand and recommend and animate the same across key markets.
• Liaise with all the brand key stakeholders: markets to ensure smooth adaptation and execution of growth event calendars, agencies, ICP team, legal team and SIA team.
• Lead Danone Brand Communication playbook
• Usage rights, finance management

Our employer commitments:

• The guarantee of a relevant, competitive and scalable compensation package, through external benchmark and internal equity. It consists among other things of a fixed salary, an yearly bonus, gain sharing.

• Flexibility of work and workplaces, such as weekly homeworking.

• Skills development for all, thanks to our Danone Academy France and through a year-round managerial conversation cycle.

• The possibility to use up to 3 days a year of volunteering through the platform Vendredi.

• Parenting policy benefits, such as extended Parental Leave (14 additional maternity/paternity days covered), or the ability to convert some earnings into time off

• Other benefits include a complementary pension scheme, health care plan, CSE, 100% of the Navigo pass covered.

About You

The criteria below remain indicative. A candidate who has a different combination of experience and skills could also be considered.

Key requirements:

• Strong consumer understanding
• Understanding of marketing and media fundamentals
• Understanding and experience in communication creative and executional processes.
• Astute project management competencies along with short- and long-term vision
• Strategic thinking paired with pragmatic implementation skills
• Experience in content creation

Leadership competencies:

• Capacity to navigate complex challenges
• Entrepreneurship and initiative
• Collaboration skills to work together with the countries and partners
• Leadership & capacity to influence key stakeholders
• Strong communication and presentation skills
• Creativity & vision to think outside the box
• Ability to work efficiently & productively across teams – agency, C&P, insights, strategy, regulatory

Other specific knowledge:

• Fluent English.
• Spanish or French is a plus

We are proud to promote diversity and equal opportunity within our teams. We believe that our differences will make a difference, and that an inclusive work environment will drive our growth as a company, as a team, and as individuals. We will therefore consider all applications* by fostering an inclusive work culture where everyone can feel at home.

We have also chosen to remove inclusive writing from our job offers because its complexity penalizes people with cognitive disabilities, including dyslexia, dysphasia, or apraxia.

*All nominations will be considered regardless of origin, background, religion, sex, sexual orientation, gender identity, disability…

About Us, We offer and What's next

One Planet, One Health - BY YOU!

Our four core values "HOPE": HUMANISM, OPENNESS, CLOSENESS and ENTHUSIASM serve as our compass.

Every day, you will make decisions that impact our economic and societal performance, as well as our ability to achieve our ambitions.

At Danone, you can just be yourself. We are convinced that it is up to YOU to define how you work, develop and progress.

With us, you will work in a challenging, authentic, and caring environment.

Want to know more about the daily life of our danoners? Check out our LinkedIn page and our @DanoneTalentFrance Instagram account.

You want to take action to bring health through food to as many people as possible? Join us!

#LI-FR