CDD PERFORMANCE MARKETING SPECIALIST (PAID SOCIAL) (F / H)

Dior; France; Sur place; EUR 40 000 - 60 000; Plein temps

Résumé du poste

Un leader de l'industrie du luxe recherche un spécialiste en marketing de performance pour dynamiser sa présence sur les réseaux sociaux. Ce poste implique la création de stratégies précises pour améliorer les performances publicitaires et l'optimisation des campagnes. Le candidat idéal aura une formation solide en marketing et plus de 5 ans d'expérience dans le domaine, avec un fort accent sur l'analyse des données et la gestion de projet.

Qualifications

• 5+ ans d'expérience en médias numériques ou social payé.
• Bonne compréhension d'autres canaux de médias numériques.
• Capacité à travailler de manière autonome et en équipe.

Responsabilités

• Développer des stratégies de médias sociaux pour le trafic et le chiffre d'affaires.
• Analyser et optimiser les performances des fonctionnalités publicitaires.
• Gérer la planification de l'audience et l'intégration des données clients.

Connaissances

Analyse de données

Gestion de projet

Collaboration inter-fonctionnelle

Compréhension des médias numériques

Formation

Baccalauréat en Marketing, Business ou Statistiques

Description du poste

CDD PERFORMANCE MARKETING SPECIALIST (PAID SOCIAL) (F / H)

Poste

The Performance Marketing Specialist will play a critical role in shaping Christian Dior Couture’s Paid Social for Performance animation (mid and lower funnel) and its effectiveness. As part of the HQ team, the role will encompass all E-commerce zones and markets. The ideal candidate possesses a strong understanding of paid social platforms globally, performance measurement methodologies, combined with a product and creative sensibility. Excellent project management skills, cross-functional collaboration abilities, and a passion for data-driven insights are essential for success in this position.

Missions

1 / SOCIAL MEDIA PERFORMANCE ANIMATION & OPTMIZATON (MID & LOWER FUNNEL) - Develop a robust lower funnel social media yearly strategy that fits each zone E-commerce & Omnichannel strategic objectives (traffic, revenue, ROAS, client recruitment, drive to store, etc.) including budget recommendations, platforms guidelines, audience strategy and overall operational process & best practices. - Contribute to the construction of the global yearly and quarterly Social Media campaigns timeline for seasonal collection launches and key commercial events, in close collaboration with the central Social Media and Media teams to ensure a seamless and cohesive Social Media presence across all stages of the funnel. - Work closely with cross-functional teams to ensure a coherent animation within paid acquisition channels and to the website. - Work closely with regional teams to collect their local business requirements and use market-specific insights to ensure they tailor their strategy accordingly. - Stay ahead of industry trends for each major Social Media platform and emerging platforms, including the players specific to China and APAC markets, but also consumer behaviors to keep the brand’s digital marketing strategies innovative and competitive. 2 / PAID SOCIAL PERFORMANCE - Analyze the weekly and compile monthly analysis on Paid Social lower funnel performances across regions to share actionable recommendations. o Paid Social animation performances by campaign and zone o To compare with LY performances (same collection launch or markeing momentum) and yearly zone benchmarks, identifying key results, possible optimizations and zone best practices to test or roll-out in other markets - Identify points of attention, tailored recommendations and dedicated follow ups by zone and across all main platforms (Meta, Snapchat, Kakao, WeChat, Red, JD, TikTok, Pinterest). - Accountability of performance KPIs monitoring by platform at campaign level : o Budget, CPA, CTR, Revenue, ROAS as well as key learnings for future strategy planning 3 / GLOBAL AUDIENCE PLANNING MANAGEMENT - Develop strategies to further leverage first-party data to enhance client and prospect targeting and personalization in lower funnel campaigns. - Ensure availability of audience segments based on customer data and behavior to improve the effectiveness of media spending. - Work with the Data Factory team to ensure seamless integration of customer data into media buying platforms. - Use data to inform media planning, targeting, and creative decisions, ensuring campaigns are data-driven and customer-centric.

Profil

• Bachelor's degree in Marketing, Business, Statistics, or a related field.
• 5+ years of experience in digital media, or paid social.
• Good understanding of other digital media channels, including paid search, social media, display advertising, and email marketing.
• Excellent project management skills and proficiency in data analysis, including the ability to develop and manage animation plans, timelines, and budgets.
• Strong communication and presentation skills.
• Ability to work independently and as part of a team.
• Well-organized and detail oriented.