CDD - Marketing Digital Manager H/F/X

Groupe Clarins; Paris; Sur place; EUR 65 000 - 85 000; Plein temps

Avantages offerts par ce poste

Assurance santé

Plan de pension

Transport

Activités sportives & culture

Comité Social Économique (CSE)

Allocation produit

Restaurant d’entreprise

Télétravail partiel après 4 mois

Résumé du poste

Le Groupe Clarins recherche un Digital Marketing Manager basé à Paris 17e pour un contrat fixe de 5 mois, démarrage en décembre. Vous définirez la stratégie d’animation de Clarins.com et des contenus locaux, et assurerez l’expérience digitale pour les activations 360°.

Vous dirigerez les campagnes digitales, améliorerez l’UX et le capital de marque, piloterez les agences et le budget, et collaborerez avec le Digital CX Director et les équipes régionales.

Qualifications

• Master universitaire en Marketing Digital, E‑commerce ou domaine connexe.
• 8+ années d’expérience en marketing digital.
• Solides compétences analytiques et de gestion de projet.
• Maîtrise du français et de l’anglais, à l’oral comme à l’écrit.

Responsabilités

• Définir et superviser la direction globale des stratégies et activations marketing digital à travers tous les marchés.
• Concevoir et piloter des campagnes digitales ambitieuses pour accroître la notoriété, l’awareness et la performance e‑commerce.
• Améliorer l’expérience utilisateur et l’équité de la marque sur les canaux Clarins.com et réseaux locaux.

Connaissances

Digital marketing

Team management

Project management

Analytics

Bilingue FR/EN

Formation

Master en Digital Marketing ou E‑commerce

Outils

Excel

PowerPoint

Description du poste

The role :

5 month fixed-term contract starting in December

Based in Paris 17th

As part of the Global Digital team, you will be responsible for defining the strategy for the animation of Clarins.com and local social channels, with a user‑centric approach.

You will ensure the overall digital experience of Clarins.com and local social content, and act as a key digital point of contact for 360° online activations, including product launches, trade animations, sales & promotions, and always‑on content such as brand and CSR projects, services, etc.

What you’ll do :

As Digital Marketing Manager, you will partner with the Digital CX Director to define and oversee the overall direction of global digital marketing strategies and activities to be executed across all markets.

As a digital marketing leader, you will focus on building brand awareness, affinity and e‑commerce performance through online activation and digital content across our owned digital channels (Clarins.com and local social channels).

You will be responsible for delivering ambitious, creative and effective digital campaigns.

Define and develop the online content strategy

• Define the global online marketing strategy for product launches, trade animations, institutional campaigns and key e‑commerce promotions, with clear KPIs.
• Map the customer journey strategy by project, in collaboration with CRM, Retail and other 360° teams.
• Conceptualise, develop and deliver holistic toolboxes for all digital touchpoints.
• Develop and execute successful global SEO/GEO content strategies, with a focus on content creation, copywriting and landing page optimisation.
• Identify and develop new opportunities for enriched digital experiences.

Continuously improve online brand UX and brand equity

• Monitor consumer and market insights to drive innovation and relevance within the global digital plan.
• Manage reporting and share learnings and insights to continuously improve the global content strategy.
• Track and analyse the performance of key projects through global reporting.
• Ensure brand guidelines are consistently implemented across all markets, finding the right balance between brand building and promotional activities.
• Generate insights from website data and third‑party solutions, in collaboration with the CRO team, to identify opportunities to improve conversion and UX within the global plan.

Agencies, partners & team management

• Organise and manage the Digital Studio team in collaboration with the Global Digital Customer Experience Director.
• Manage agencies on a day‑to‑day basis, including budget monitoring, coordination and identification of new partners.
• Strengthen day‑to‑day collaboration and knowledge sharing with Regional E‑commerce and local market teams.
• Support the development of the team through skills development and knowledge sharing.
• Manage and monitor the budget, from planning to follow‑up.

Change management

• Develop and improve internal methods, processes and tools to drive greater efficiency within the department.
• Strengthen collaboration and synergies across global functions to ensure greater consistency in the 360° user experience.
• Work closely with Regional E‑commerce teams to deliver best‑in‑class e‑commerce toolboxes.

Description du profil :You are : Graduate of a Master’s degree in Digital Marketing, E‑commerce or a related field, with 8+ years of experience in digital marketing Highly organised and rigorous, with strong analytical and project management skills and the ability to prioritise and manage multiple projects simultaneously A creative thinker and strong problem solver, with a decisive and results‑oriented mindset Comfortable working in a cross‑functional environment, with the ability to coordinate, align and mobilise teams around shared objectives Customer‑centric and service‑oriented, with excellent verbal and written communication skills Fluent in French and English, both written and spoken You have : Solid expertise in web marketing and a deep understanding of digital business challenges and opportunities Previous experience in team management, with the ability to lead, develop and motivate team members Strong project management and analytical skills, with the ability to translate insights into actionable recommendations A strong command of Microsoft Office, particularly Excel and PowerPoint Nous proposons : Over 70 years of expertise in beauty and spa, with our Clarins and myBlend brands A caring and inclusive company culture: at Clarins, we believe our people are at the heart of our success. Discover our values and working environment on our Welcome to the Jungle page An attractive compensation package, including profit‑sharing and incentive schemes Benefits: health insurance, pension plan, transportation, sports & culture, Works Council (CSE), product allocation, company restaurant, etc. Development opportunities and a rich training offer, including unlimited access to our Digital Learning platform A flexible working environment, with up to 1/2 days of remote work per week (after 4 months’ seniority)