CDD - Client Insights & CRM Manager – Europe (F/H)

Dior; France; Sur place; EUR 60 000 - 80 000; Plein temps

Résumé du poste

Une entreprise de luxe renommée recherche un 'Client Insights & CRM Manager' pour soutenir les équipes dans la compréhension du comportement des clients et la conception de parcours clients adaptés. Le poste implique la collaboration avec différentes équipes pour définir et mettre en œuvre une stratégie CRM complète tout en supervisant la performance des initiatives. Ce rôle est crucial pour optimiser l'engagement des clients à travers une approche omnicanale.

Qualifications

• 5-8 ans d'expérience dans l'industrie du luxe ou domaines connexes.
• Compétences analytiques, stratégiques et organisationnelles solides.
• Résultats orientés, avec d'excellentes compétences en communication.

Responsabilités

• Analyser le comportement des clients et surveiller les indicateurs clés.
• Créer des parcours clients personnalisés et assurer la communication cohérente.
• Superviser les stratégies de cadeaux et gérer le budget CRM Europe.

Connaissances

Analyse

Stratégie

Compétences organisationnelles

Communication

Orientation client

Outils

Excel

Power BI

Neolane

Cegid

Description du poste

CDD - Client Insights & CRM Manager – Europe (F/H)

Position

The Client Insights & CRM Manager supports teams in understanding client behavior and designing tailored client journeys to meet regional clienteling objectives. The role involves collaboration with country marketing teams, retail, product, finance, digital, and other departments to analyze client profiles by product category.

The manager will define and implement a comprehensive CRM strategy tailored to each country's specifics within the region, focusing on key metrics such as recruitment, frequency, and cross-sell. This position reports to the Europe Client Marketing Director and is a maternity leave cover.

Responsibilities

1. Client Insights & Clienteling Performance Monitoring: Support countries and management in generating insights to inform marketing strategies, analyze client profiles and behaviors, monitor KPIs for product launches and projects, support clienteling programs, and prepare strategic presentations. Facilitate best practice sharing and oversee data quality and management.
2. CRM Development: Create personalized omnichannel client journeys, ensure consistent communication, develop dashboards for program performance, coordinate training modules, and engage the clienteling community across boutiques.
3. Gifting & Customer Operations: Oversee gifting strategies and manage the CRM Europe budget, including planning and expense tracking.
4. Management: Supervise CRM and Direct Marketing coordinators.

Profile

• 5-8 years of experience in the luxury industry or related fields.
• Strong analytical, strategic, and organizational skills, with proficiency in tools like Excel, Power BI, and databases such as Neolane and Cegid.
• Hands-on, results-oriented, and client-centric with excellent communication skills.
• Ability to interact confidently with senior management and work in a structured, positive manner.