CDD - Brand & Communication Senior Manager - (M/F/X)

HelloFresh France; Paris; Hybrid; EUR 80,000 - 100,000; Full time

Benefits offered by this job

HelloFresh discounts

Swile meal vouchers

Gymlib access

Transport benefits

Job summary

HelloFresh France à Paris recherche un(e) Brand & Communication Senior Manager pour piloter la stratégie de Demand Generation et les campagnes de marque. Vous superviserez les activités de communication online et offline, travaillerez avec les équipes locales et globales et renderez compte des performances avec des insights pertinents.

Vous exercerez un rôle managérial, coordonnerez des projets variés et dirigerez l’équipe locale (Junior communication manager et Copywriter) tout en collaborant

Qualifications

• 5 années d’expérience en communication/brand project management dans une entreprise B2C/eCommerce ou une grande agence.
• Esprit de marque et passion pour la publicité et le marketing.
• Esprit analytique capable d’extraire des enseignements actionnables.
• Esprit collaboratif et orientation solution avec d’excellentes compétences relationnelles.
• Capacité à gérer plusieurs projets avec des délais et budgets.
• Compétences avérées en management.
• Autonome, organisé, proactif et adaptable.
• Maîtrise du français et de l’anglais (écrit et oral).

Responsibilities

• Développer les activités de marque Demand Generation, campagnes, partenariats, réseaux sociaux et relations presse.
• Concevoir, planifier, produire et rendre compte des activités de marque avec les parties prenantes et les agences.
• Analyser les performances des campagnes et générer des insights actionnables.
• Être le point de contact principal pour les équipes locales pour des communications conformes à la marque.
• Gérer le Brand Campaign Manager local et le Copywriter, et piloter les agences créatives et réseaux sociaux.

Skills

Brand management

Campaign analysis

Stakeholder management

Team leadership

Project management

Autonomy

Bilingual English/French

Job description

Role Purpose

This is a full-time position for 8 months to cover maternity leave.

As Brand & Communication Senior Manager, you will be responsible for implementing the Demand Generation communication strategy and roadmap. You will own the conception and supervise the development of communication activities, including brand campaigns (online and offline), social media activities, PR & events, focusing on increasing the efficiency of the campaigns and making sure it perfectly reflects the brand positioning.

You will focus on creating impactful and creative campaigns, working closely with both local and global resources, and analyse and report the performance of these activities on a regular basis.

You will manage different stakeholders at a local level, including a Junior communication manager and a Copywriter, as well as the different agencies.

You will coordinate with different local marketing teams to perfectly operate the plan, like the Influencer team or the Online Paid team.

You will also be in regular contact with international stakeholders to align on the implementation of the campaigns, share best practices and gather useful consumer insights.

This role is a Management position. It requires strong management skills, as well as strong project management and coordination skills, due to the broad nature of the projects. You will work hand in hand with the Brand & Communication Director, being her direct report.

What you will be doing:

• Owner of the development of Demand Generation brand activities, including brand campaigns (online and offline), chef partnership, social media and PR
• Manage the conception, planning, production and report of the brand activities, liaising with a wide range of stakeholders (including the Global Brand Team, Agencies, Local marketing teams) and ensuring that we deliver a quality result on time and on budget. Brand activities include a broad nature of projects such as video campaigns, offline campaigns, brand partnership campaigns, organic social media, stunts…
• Analyse campaign performance and channel results; generate actionable insights and optimisations
• Be the main point of contact for other local teams, working together on on-brand communications for all touchpoints
• Manage our local Brand Campaign Manager and Copywriter, as well as drive the Creative Agency and Social Media agency

Who are you?

• 5 years experience in communication/brand project management in a B2C scale up/eCommerce brand or top communication agency
• Brand mindset: you are passionate about brands, creative advertising and marketing
• Analytical mindset: you analyse the performance of your work and generate actionable learnings
• Collaborative mindset: you like working with different stakeholders, with a solution-driven attitude, with strong people and communication skills
• Ability to manage different projects, with efficient processes, respect of deadlines and budget conscience
• Proven management skills
• Autonomous, organised, proactive and adaptable
• Fluency in English and French - both written and spoken

What will you get?

• A dynamic, international environment with a strong company culture
• A supportive, passionate, proactive and dynamic French team
• Offices in the heart of Paris, in the 1st arrondissement
• A hybrid setup combining remote work and time in the office
• Perks: HelloFresh discounts, Swile meal vouchers, Gymlib access, transport benefits, and everything else that makes coming to the office great