Category Marketing Manager (Shark)

SharkNinja; Paris; Sur place; EUR 60 000 - 80 000; Plein temps

Résumé du poste

A global product design and technology company is seeking a Category Marketing Senior Associate to join the team in Paris. This role involves managing product launches, coordinating marketing plans, and analyzing local market trends. The ideal candidate will have a Bachelor's degree, be fluent in French and English, and have at least 4 years of marketing experience. Competitive benefits and a commitment to diversity and inclusion are offered.

Prestations

Competitive health insurance

Retirement plans

Paid time off

Employee stock purchase options

Wellness programs

Product discounts

Qualifications

• At least 4 years of experience in Marketing (brand or Trade).
• Proven ability to work with multiple agencies and suppliers.
• Attention to detail and eagerness to learn in a dynamic environment.

Responsabilités

• Coordinate product testing, feedback, and consumer validation activities.
• Manage new product launches within the local market.
• Oversee GTM execution and monitoring.

Connaissances

Fluent in French and English

Data analysis skills

Excellent presentation skills

Strong leadership skills

Creative thinking

Formation

Bachelor's degree in marketing, business communications, or a related field

Outils

Microsoft Office applications

Description du poste

SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. The company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another, allowing SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts, with more than 3,600 associates, the company's products are sold at key retailers, online and offline, and through distributors worldwide.

SharkNinja is a leader in Small Domestic Appliances, present globally in more than 27 categories with two main brands: Ninja & Shark. A public company listed in NY and funded in 1994, its global headquarters is in Needham, MA, USA. Our mission to positively impact people's lives every day in every home around the world allows our employees to be thinkers and tinkerers, designers and doers, creators and number crunchers, makers of things they love.

As we continue to grow, we are actively looking for a Category Marketing Senior Associate to join our French team, covering the French Market and supporting the growth of our French business. Our new Paris office just opened in the heart of the city in the 9th district.

The role will be a key part of our French Marketing Organization, focusing on Category Marketing in Country & Channel. The function will be responsible for bringing our products to market, including channelization, product range planning, scenario planning, promotional calendar (in collaboration with Trade Marketing), in-market NPD launch plans, product positioning, etc.

What You'll Do :

• Be a local market expert: pro-actively communicate local nuances to plans and provide updates on local competitors.
• Provide insights, context, and narrative behind suggested changes in countries.
• Range planning and local retailer strategy (channelization).
• Co-owner of sales out marketing plan, co-managed budget execution, and trade marketing plan.
• Deliver country reports to Regional for consolidation.
• Own in-country execution and performance metrics.
• GTM planning and scenario planning, including big bets and risks.
• Support local Sales & Trade Marketing teams with retailer sell-in presentations and meetings, including product demonstrations.
• Coordinate country retailer activation plans and communication (Trade Marketing owns this but Category Marketing reports back to Regional).
• Oversee GTM execution and monitoring.
• Manage new product launches within the local market.
• Serve as a thought leader in product launches, ensuring collaboration between product marketing and sales.
• Assist in building local joint business plans with retailers.
• Forecast market share based on sell-in and sell-out data.
• Handle product ranging and pricing strategies.
• Manage country retailer assortments and SKUs, including channel strategy.
• Partner with Regional Marketing and Product Development on product roadmaps and assortment planning.
• Oversee a pipeline of new products to be launched within categories.
• Coordinate product testing, feedback, and consumer validation activities.

What You'll Bring :

• Bachelor's degree in marketing, business communications, or a related field.
• Fluent in French and English.
• At least 4 years of experience in Marketing (brand or Trade).
• Decisive and action-oriented.
• Proven ability to work with multiple agencies and suppliers.
• Strong leadership and influencing skills.
• Excellent presentation, written, and verbal communication skills.
• Data analysis skills.
• Proficiency in Microsoft Office applications.
• Exceptional interpersonal skills.
• Creative thinking and innovative problem-solving abilities.
• Attention to detail.
• Experience in budget tracking and management.
• Eager to learn and adapt in a dynamic, agile environment.

Additionally, this is a collaborative role working with teams such as D2C and Sales to support product launches, campaigns, and brand awareness. The ideal candidate is personable, with strong communication skills and relationship-building abilities.

Our Culture

At SharkNinja, we don't just raise the bar—we push past it every day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.

What We Offer

We provide competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, product discounts, and more. We support your growth with impactful learning programs and a vibrant community. Join us, and together we'll disrupt markets and redefine possibilities.

At SharkNinja, Diversity, Equity, and Inclusion are vital. We value each voice and believe that our diverse skills drive innovation. We support all associates in bringing their authentic selves to work, making an impact, and advancing their careers. Our leadership and community efforts aim to embed equity into our DNA.

Learn more about us:

Outrageously Extraordinary

SharkNinja's Candidate Privacy Notice can be found here: [links]. For candidates in China and Vietnam, please visit: [links]. We do not discriminate based on race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other protected class. We consider reasonable accommodations for applicants with disabilities. If you require accommodations, please contact SharkNinja People & Culture.