Buzz Marketing Manager, France

Apple; Paris; Sur place; EUR 120 000 - 180 000; Plein temps

Résumé du poste

Apple's worldwide Communications team is seeking a senior individual contributor to shape and execute France's Buzz Marketing strategy. You will translate global priorities into culturally resonant storytelling, and cultivate relationships with top French creators and tastemakers to drive authentic engagement across major product launches and cultural moments.

The role requires deep French cultural understanding, 10+ years in influencer/creator partnerships, fluency in French and English, and

Qualifications

• 10+ years of proven experience in influencer relations, creator marketing, cultural marketing, or talent partnerships within top-tier consumer brands, entertainment, creative agencies, or tech.

Responsabilités

• Strategy & Cultural Programming: Develop and execute the annual Buzz Marketing strategy for France and translate global priorities into local storytelling opportunities.
• Creator & Tastemaker Relations: Build and nurture relationships with French creators, lead seeding, preview sessions, and collaborations.
• Product Launches & Cultural Moments: Lead initiatives for Apple keynotes, product releases, executive visits, and seasonal moments with cultural events.
• Creative Storytelling & Content Amplification: Partner with creators to produce native content showing Apple product capabilities without being overtly promotional.
• Cross-Functional Collaboration: Work with local and regional PR, Social, Marketing, Retail, Services, and Events teams.
• Measurement & Insight Gathering: Track and analyze organic reach, sentiment, and cultural impact to inform future planning.

Connaissances

Influencer relations

Creator marketing

Cultural marketing

Talent partnerships

French market knowledge

English fluency

Travel willingness

Description du poste

Summary

Apple’s worldwide Communications team informs the world about our innovative products and services, and the values that drive everything we do. The team includes professionals with backgrounds in public relations, journalism, social media, writing and Buzz Marketing. We’re looking for trailblazing, collaborative professionals from a variety of creative fields. If that’s you, then your next home may be here. Come and do the best and most exciting work of your career at Apple.

Description

This is a senior individual contributor role that requires strategic thinking, exceptional creative instincts, flawless execution, and a deep, nuanced understanding of French cultural dynamics and the French consumer across all touch points.

Responsibilities

• Strategy & Cultural Programming. Develop and execute the annual Buzz Marketing strategy for France. Translate global product priorities into culturally relevant, local storytelling opportunities that ignite organic conversation.
• Creator & Tastemaker Relations. Build and nurture long-term, genuine relationships with leading and emerging French creators, artists, industry leaders, and innovators. Lead exclusive seeding, preview sessions, and creative collaborations.
• Product Launches & Cultural Moments. Lead initiatives for major Apple keynotes, product releases, executive visits and seasonal moments. Identify real-time cultural events (e.g., Paris Fashion Week, Cannes Film Festival, music festivals, design weeks) where Apple products can naturally showcase creativity and innovation (e.g., Shot on iPhone integrations).
• Creative Storytelling & Content Amplification. Partner with creators to produce native, authentic content that demonstrates Apple product capabilities and services without feeling transactional, inauthentic or commercial.
• Cross-Functional Collaboration. Work in partnership with local & regional PR, Social, Marketing, Apple Retail, Apple Services, and Events teams to ensure seamless integration and alignment across all brand touch points.
• Measurement & Insight Gathering. Monitor cultural shifts, emerging platform trends, and landscape developments. Track, analyse, and synthesise the organic reach, sentiment, and cultural impact of initiatives to inform future planning.

Minimum Qualifications

• 10+ years of proven experience in influencer relations, creator marketing, cultural marketing, or talent partnerships within top-tier consumer brands, entertainment, creative agencies, or tech.
• Deep cultural network. Extensive, trusted relationships with top-tier French creators, tastemakers, artists, and cultural curators, across fashion, music, TV & film, design, photography and more.
• Bilingual Fluency. Native or completely fluent in French and professional fluency in English (written and spoken).
• Ability to travel up to 20%.

Preferred Qualifications

• Exceptional taste & brand stewardship. A sharp eye for aesthetics, storytelling, and brand elevation. Ability to uphold Apple’s brand values and discretion while pushing creative boundaries.
• Strategic vision. Track record of designing and executing high-impact, culturally resonant campaigns that drive authentic organic conversations and earned engagement.
• Cross-functional leadership. Proven ability to influence and collaborate effectively across teams such as PR, Marketing, and the wider organisation.
• Project & Talent Management. Experience negotiating complex talent collaborations, managing high-profile product seeding programs, and running activations under tight deadlines.

At Apple, we're not all the same. And that's our greatest strength. We draw on the differences in who we are, what we've experienced, and how we think. Because to create products that serve everyone, we believe in including everyone. Therefore, we are committed to treating all applicants fairly and equally. We will work with applicants to make any reasonable accommodations.

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace