Business Marketing Director (RWS – Pharma / Clinical / CRO exp req)

IQVIA; Paris; Sur place; EUR 80 000 - 120 000; Plein temps

Résumé du poste

A leading healthcare solutions company in Île-de-France is seeking a Business Marketing Director to develop impactful marketing strategies for their Real World Solutions business. The ideal candidate will have over 10 years of life sciences marketing experience, exceptional leadership skills, and strong digital marketing capabilities. This role involves collaboration with senior leaders, managing marketing programs, and optimizing campaigns to achieve business goals. Join us to reimagine healthcare and make a significant impact.

Qualifications

• 10+ years of experience developing successful marketing plans for the life sciences.
• Experience in CRO or life sciences agency is preferred.
• Strong digital marketing experience with a focus on ROI tracking.

Responsabilités

• Serve as the Marketing partner to senior sales and operations leaders.
• Utilize customer insights to guide Marketing programming.
• Develop, implement, and measure Marketing plans for assigned areas.

Connaissances

Life Science Marketing

Digital Marketing

Leadership

Interpersonal Skills

Analytical Skills

Formation

Bachelor's degree in marketing, communication, or business

Description du poste

Join us on our exciting journey!

IQVIA is The Human Data Science Company, focused on using data and science to help healthcare clients find better solutions for their patients. Formed through the merger of IMS Health and Quintiles, IQVIA offers a broad range of solutions that harness advances in healthcare information, technology, analytics, and human ingenuity to drive healthcare forward.

The Business Marketing Director will work with senior leaders and subject matter experts to develop and implement engaging, measurable global marketing strategies aligned with IQVIA’s Real World Solutions (RWS) business goals.

The successful candidate will have a strong life science background including life science marketing experience, outstanding writing skills, strong visual and verbal communication skills, and a passion for creativity and innovation. We are looking for a strong team player with the ability to build effective working groups.

Key Responsibilities

1. Serve as the Marketing partner to senior sales and operations leaders to align on priorities, strategies, and messaging.
2. Become the subject matter expert for specific business areas.
3. Utilize customer insights to guide Marketing programming.
4. Monitor and analyze internal and external data, market research, and customer insights to develop business insights, implications, and recommendations for action.
5. Develop, implement, and measure Marketing plans for assigned areas within the RWS organization.
6. Develop value propositions and messaging; support internal roll-out and ensure inclusion of messages throughout marketing material.
7. Design digital campaigns to amplify messages and drive high-quality Marketing Qualified Leads.
8. Manage team members to ensure successful marketing program delivery and career growth. Support and drive collaboration between Business Leaders, Inside Sales, and Sales to ensure seamless implementation of customer-centric marketing strategies. Collaborate with Corporate Communications and Marketing teams across IQVIA.
9. Manage project budgets. Oversee contractors, vendors, and agencies to deliver on-brand, high-quality deliverables within budget.

Qualifications

• Bachelor’s degree in marketing, communication, or business. A minimum of 10 years’ experience developing successful marketing plans for the life sciences. Preferred experience in life sciences, CRO, or life sciences agency. Strong digital marketing experience with a focus on ROI tracking. Go-to-market experience with demonstrated collaboration with sales. Proven event management and strategic planning skills.
• Leadership skills include strong interpersonal abilities, building cross-functional relationships, and working with all organizational levels. Self-starter with a proactive attitude, able to work independently in a fast-paced, changing environment. Excellent organizational skills and ability to manage multiple priorities.
• Strategic and innovative thinking, with a desire for continuous learning. Fluency in English with excellent verbal and written communication skills. Comfortable presenting both live and remotely.
• Personal qualities include curiosity, growth mindset, a sense of fun, and energy.

Requirements

• Potential for occasional travel, domestic and international.

PLEASE SUBMIT YOUR CV IN ENGLISH!

We know that meaningful results require not only the right approach but also the right people. Regardless of your role, we invite you to reimagine healthcare with us. You will have the opportunity to play an important part in helping our clients drive healthcare forward.

Whatever your career goals, we are here to ensure you get there!

We invite you to join IQVIA.

IQVIA is a leading global provider of clinical research services, commercial insights, and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to improve patient outcomes and population health worldwide. Learn more at our website.