Business Development Manager

XCMG Group; Bourgogne-Franche-Comté; On-site; EUR 55,000 - 85,000; Full time

Job summary

XCMG Group in Dijon, France seeks a dynamic Business Development Manager to drive market expansion for our AWP product line across Europe. You will build new client relationships and execute strategic sales plans to meet targets, while coordinating with HQ and regional teams to ensure successful project execution.

The role requires 3+ years in AWP sales, strong knowledge of the European market, fluent English, and willingness to travel.

Qualifications

• 3+ years of sales experience in AWP or related construction machinery sectors.
• Strong understanding of the European market and customer landscape.
• Professional proficiency in English for a working language.
• Willingness to travel frequently and independently develop new markets.
• Background in construction machinery, equipment rental, or industrial services is a plus.

Responsibilities

• Drive market development and new client acquisition for the AWP product line within the assigned region.
• Formulate and execute annual sales plans to achieve targets.
• Maintain and strengthen relationships with key accounts, driving project finalization and orders.
• Collaborate with technical support and delivery teams to ensure seamless project execution.
• Manage the full sales process including bidding, quotations, and contract negotiations.
• Provide regular updates to HQ and regional management on market trends and competitive intelligence.

Skills

Sales experience

Market development

Account management

English proficiency

Willing to travel

Job description

Job Title: Business Development Manager

Location: Dijon, France

We are seeking a dynamic and experienced BDM to drive market expansion and business growth for our Aerial Work Platform (AWP) product line across designated European regions. The ideal candidate will be instrumental in developing new client relationships and achieving strategic sales objectives.

Key Responsibilities:

• Drive market development and new client acquisition for the AWP product line within the assigned region.
• Formulate and execute annual sales plans to achieve company-set performance targets.
• Maintain and strengthen relationships with key accounts, facilitating project finalization and order conversion.
• Collaborate with technical support and delivery teams to ensure seamless project execution.
• Manage the entire sales process, including bidding, quotation, and contract negotiations.
• Provide regular updates to HQ and regional management on market trends and competitive intelligence.

Requirements:

• Minimum 3 years of sales experience within the Aerial Work Platforms (AWP) industry.
• Solid understanding of the European market customer landscape (e.g., construction firms, rental companies, municipal units).
• Professional proficiency in English as a working language.
• Proven ability to independently develop new markets, with strong resilience and adaptability to frequent travel.
• Background in construction machinery, equipment rental, or industrial services is a strong plus.