Brand Media Manager

Vestiaire Collective; Paris; Sur place; EUR 45 000 - 70 000; Plein temps

Résumé du poste

Vestiaire Collective is seeking a Brand Media Lead to develop and execute media strategies that enhance brand presence and drive engagement. This role requires expertise in media buying and a passion for sustainable fashion, providing impactful work within a diverse team.

Prestations

Competitive compensation and benefits package

Significant investment in learning and growth

Opportunities for volunteer work

Qualifications

• 5 to 8 years of experience in media buying.
• Familiarity with programmatic advertising and digital channels.
• Strong analytical skills to interpret digital campaign KPIs.

Responsabilités

• Develop and implement brand media strategies aligned with marketing objectives.
• Lead integrated media campaigns in Non-US markets.
• Monitor and analyze media campaign performance and optimize strategies.

Connaissances

Media Buying

Analytical Skills

Communication

Project Management

Digital Strategy

Outils

Google Ads

Facebook Business

TikTok Ads

Description du poste

Vestiaire Collective is the leading global online marketplace for desirable pre-loved fashion. Our mission is to transform the fashion industry for a more sustainable future by empowering our community to promote the circular fashion movement. Vestiaire was founded in 2009 and is headquartered in Paris with offices in London, Berlin, New York, Singapore, Ho Chi Minh and Hong Kong and warehouses in Tourcoing (France), Crawley (UK), Hong Kong and New York.

We currently have a diverse global team of 700 employees representing more than 50 nationalities. Our values are Activism, Transparency, Dedication and Greatness and Collective. We are proud to be a BCorp.

About the role ️

As the Brand Media Lead at Vestiaire Collective, you will be responsible for developing and executing comprehensive media strategies that elevate our brand presence and drive growth. You will play a pivotal role, reporting into the Global Head of Brand, in shaping our brand narrative, ensuring consistent and impactful messaging across all media channels. This role requires a creative, strategic thinker with a deep understanding of media planning and execution within the fashion industry.

KPIs:

- Brand Awareness (proxy from media partners, such as BLS).

- Return on investment (ROI on media investment).

- Traffic Growth (From Direct and from campaigns).

What you'll do

• Media Strategy Development:
• Develop and implement a holistic brand media strategy that aligns with Vestiaire Collective’s overall marketing objectives.
• Identify key media channels and platforms that best reach our target audience, including digital, print, broadcast, and social media.
• Ensure all assets are following media channels best practices by developing global guidelines and being involved into creative process.
• Be the go to expert for branding media, continuously attend key talks, and bring the knowledge outside in, applying into VC’s way of marketing.

• Campaign Planning & Execution:
• Lead the planning, development, and execution of integrated media campaigns to build brand awareness and drive engagement in Non-US markets and be the global consultant for the US market.
• Coordinate with internal teams and external agencies to ensure seamless campaign execution and alignment with brand guidelines.

• Performance Analysis:
• Monitor and analyze the performance of media campaigns, using data-driven insights to optimize strategies and improve ROI.
• Prepare regular reports on media activities, performance metrics, and campaign outcomes for senior management.

• Partnerships & Collaborations:
• Identify and establish partnerships with key global media partners (Google, Meta, Tiktok) and work hand in hand with on building best-in-class media buying strategy (audience strategy, new formats, budget split, test and learn strategy)
• Negotiate media buys and manage relationships with media vendors to ensure cost-effective and impactful placements.
• Create a test and learn approach for new channels.

• Budget Management:
• Manage the media budget, ensuring efficient allocation of resources to maximize campaign effectiveness for Non-US region and have a global overview of spend - monitoring monthly reporting.
• Track and report on budget expenditures, ensuring transparency and accountability.

Who you are

• Expert on Media Planning & Buying :
• 5 to 8 years of experience in media buyingKnowledge on media planning across paid channels, specially on the digital onesFamiliarity with programmatic advertising, display, social, and native ads.

• Tools you need to master:
• Hands-on experience on google ads management, Facebook Business, Tik Tok ads and others - Setting up campaigns and steering according to performances and strategic/business decisions.

• Analytical skills you need to have:
• Proficiency in digital campaign KPIs and analyticsAbility to interpret data to optimize campaigns and inform strategyCapacity to interpret MMM modelling and give strategic direction and execution implications.

• Communication & Project Management capabilities:
• Strong cross-functional communication (especially with marketing, creative, comms, and media teams)Ability to manage timelines, priorities, and multiple stakeholdersExperience on vendor and agency management.

What we offer

A meaningful job with an impact on the way people consume fashion and promote sustainability

The opportunity to do career-defining work in a fast-growing French-born scale up

The possibility to work as part of a globally diverse team with more than 50 nationalities

Two days to help Project - reinforcing your activist journey and volunteer for an association

Significant investment in your learning and growth

Competitive compensation and benefits package

As full member of our entrepreneurial project, you will be eligible to free shares

Surveys show that women and members of underrepresented communities only apply for a job if they meet 100% of the required conditions. Does this sound like you? If so, Vestiaire Collective encourages you to reconsider your application. We look forward to receiving your application!

Vestiaire Collective is an equal opportunities employer